Chidanand S Marigoudar
Sales and Marketing
Bangalore
Summary
Experienced Area Sales Manager with 15+ yrs a proven track record of driving sales and achieving results. Demonstrates adaptability, perseverance, and a strong competitive drive to overcome objections and close sales. Skilled in active listening and problem-solving, enabling the identification of customer needs and effective sales strategies. Motivates and develops sales teams in customer-focused environments, fostering a positive attitude towards achieving goals.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Area Sales Manager
Pine Labs (Benow a JV )
09.2024 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Led sales region to increase sales and boost team morale.
Sales Manager for Consumer loans
HDFC Bank Ltd
01.2018 - 06.2024
- Business improvement of credit card, Debit card EMI&CD loans
- New Merchant Signups
- Dealer Enrolment For DC CC & CD EMI’s
- Cross Assets liabilities etc
- Training Store Staffs Bank managers & Branch Team
- Handled regional key accounts like Pai International, Girias, iplanet, Unilet Appliances poorvika mobiles and national key accounts Croma Reliance Digital
- Handled Key account of Sangeeta Mobiles Wham Mobiles Anuradha Mobiles for consumer durables loans dealer in Karnataka
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Lead Generation through display activity at Bank Branches
- Reconciliation of dealer Payments
- Customer Engagement, Query/complaint Handling
- Identify, Hire, Train and Handle a Team of relationship Officers
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Area Sales Controller
Techno kart India Pvt Ltd
04.2017 - 12.2017
- Handled five Stores in the territory of sales & operations with 30 sales executives and store managers
- Reported to State Head Karnataka
- Managed and driven sales through Retail Stores in towns of Tamilnadu and Bangalore to growth in gross numbers and revenues
- Delivering sales target of the stores assigned by the management at store level with respective cities
- Monitoring quality of acquisition through the Stores of retail channel
- Ensure availability of stock at retail while adhering to the norms
- Execute promotional activities for Retail stores to drive sales and build market credibility
- Keep motivation levels high through regular meetings with all company staffs and off-roll sales representatives
- Proactively assesses, clarifies, and validates Stores needs on an ongoing basis
- Identify, recruit and on-board new properties for retail stores within assigned territory
- Develop & maintain strong awareness of local CDIT market/competitors and exploit opportunities as and when the arise, increase customer footfall through incentives during off peak customer entry time
- Organize and implement sales program's Brand/category strategies with brand management support and improve stock turns and reduce ageing stocks, oversee and monitor the internal stock transfers against the defined SOS's
- Supporting the supply chain team in adhering to reverse logistics guidelines and take action on defective pieces from customer/vendors on a weekly basis also ensure loss prevention and shrinkage control
- Prepare advertisement and promotion plans for the area
Assistant Sales Manager
KCM Appliances & Electronics Pvt LTD
02.2016 - 03.2017
- Responsible for Bangalore locations and Karnataka the Key accounts of our channel Partner
- Increased direct dealer base from zero to 30
- Handled Distribution system with four distributors appointed by self
- Studied the competition and prepared a competitive reference for all Category products
- Trained sales teams, prepared new releases, and launched new products in the market
- Responsible for development of Category strategic plan and sales budget
- Increased revenue from 00.00 to 50 lakhs per month within a period of first 2 months
- Generated presentations for new products, and delivered Demo sessions to educate sales and distributors, increasing channel sales by 5%
- Handled 10 ISD’s
- Developed and Lead entire Re-Launch operations in the region of Bangalore
- Done market-mapping activity for the 30 dealers’ network in Bangalore region
- Successfully handled market resistance and placed products in all dealers’ shops
- Achieve retail dealer network expansion targets through increase in number of outlets in existing and new geographies
- Keep motivation levels high through regular meetings with distributors, retailers, off-roll sales representatives
Assistant Department Manager
Croma Electronics a TATA Enterprises
08.2012 - 01.2016
- Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms
- Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members
- Training and leading the staff in day to day activities
- Establishing corporate strategies and budgets for achievement of top line & bottom-line targets
- Ensuring & maintaining profit margins, and coordination between various activities
- Review Allocation for assigned departments, Supervise merchandising hierarchy
- Inventory management and sales invoicing and support to customer services
- Verify weekly reports and follow up with the respective departments
- Plan & distribute targets, Ensure adherence to SOP’s in store
- Annalise sales figure and assist in forecasting future sales volume
- Assist in planning and achieving the store level targets
- To strategize to reduce shrinkages for the concerned departments
- Execute plans to maximize sales as set by immediate superior
- Recognized as Best Assistant Department manager for achieving the targets continuously by the Management
- Been awarded as best Assistant department Manager in rajajjinagar store for 4months
- Implementation of Live Demo activity through various brands for customers for the cooking class
- Been awarded as best Assistant department Manager in Jayanagar store for 6 months
- Aggressively liquidated the slow moving SKUs at Store in the assigned category
- Increased the category sales by month on month giving 10% growth
Store Manager
Spice Retail
11.2008 - 12.2011
- Lead, plan, organize and manage Multiband mobiles and telecom products for integrated Business development with interactive and excellent customer services
- Handled the stores consisting of different sections like, Multiband mobiles, Accessories, Telecom business of all brands prepaid & Post-paid sales
- Responsible for managing Profit & Loss of the store along with overall management
- Responsible for all sales & merchandising and operational parameters of store
- Regular Stock check of the store, Team Building, Employee Engagement and Manpower Handling
- Ensuring the deliveries and adherence of store stock check through the team, Handling team reviews and team briefings on daily basis and create healthy atmosphere also guide the team by giving the rite examples with a right motive to achieve the targets
- Look after Store Display and ensure the stock availability to avoid that the staff does not lose the customer
- Being able to deliver the right mix of the product and customer service issues along with Adherence to SOP’s of company
- Have handled a team size of 18 members with good leadership skills, analytical skills and problem solving skills with multitask work and Handling escalations on priority base
- Maintain all relevant reports to keep a track of the Store and staff development for the progress level
- Secured new business through exceptional customer relations, hard work and Increased sales through educating clients about value added extras
- Successfully completed the Store Manager Role Modern trade Spice Retail mobile Company
- 100% Target completion on time while meeting strict timelines and Store budget requirements
- Created and monitored schedules, deliverables and internal and customer service issues
- Developed strong Team with result oriented for the store productivity and customer satisfaction
- Established solid, positive, and productive work environment
- Developed and maintaining functions for the start up in business operations
- Contributed to overall business direction
- Successfully been awarded form the HR team as best Store manager for continues 8 months in the event of Reward and Recognition program
Sales Officer
Bhawar Inc.
01.2005 - 09.2008
- Commenced career with Bhawar Inc., as Sales Officer in Belgaum, handling Channel Partners, promotions, Channel Sales
- Market and sell P&G products to Existing and New Distributors and Dealer outlets
- To achieve Sales targets directly, through distributors and Dealer outlets
- To execute the distribution plan of the territory assigned
- To maintain and nurture good business relations with distributors and Dealer Stores
- To forecast Sales and set targets per distributor
- To accompany distributor Sales personnel for order booking on rotational basis (2 weeks / month) on a pre-determined cycle
- To investigate and monitor dealer outlet contribution in order to achieve the required outlet share and retail objectives
- To establish stock norms with distributors per market and ensure stocking levels
- To implement Sales promotion campaigns, product launches, demonstrations, displays etc
- To provide Profitability with space sharing in all retail outlets and maintain the product visibility at all Dealer outlets
- Appointed 5 new distributors in Belgaum city within a period of 3 months
- Implementation of the Beat and Route plan strictly
- Opened 50 new outlets, which lead to the revenue increase of 10%
- Aggressively promoted the products of P&G in Rural Villages and Taluks by making the Brand awareness close to the consumers
- Increased the Market share from 10% to current level of 15%
Education
B.com. - Bachelor of Commerce
Vivekananda college
01.2008 - 01.2011
Skills
Sales team supervision
Relationship building
Territory management
Sales presentations
Sales tracking
Competitor analysis
Sales training
Leads prospecting
New account development
Closing strategies
KPI tracking
Key account growth
Career Précis
MBA Result driven professional with nearly 11+ Years of solid, verifiable, diverse career track for successfully propelling industry leaders. Known for delivering revenue and profit gains within highly competitive regional markets., Channel Sales, Digital Marketing, Sales and Distribution, Key Account Management, Training & Development, Handling Diverse Products & Services, Team Management, Strategic planning, Market plan execution, Account management, Pre-sales efforts, Staffing, Targeted marketing, Negotiation, Problem resolution, Client need assessment
It Credentials
SAP module and ERP module, Hardware and networking, Ms Office
Personal Information
- Date of Birth: 06/03/86
- Nationality: Indian
- Marital Status: Married
Professional Enhancements
- Retail operations and frontline, backend operations from 2017
- Primary and Secondary distribution sales from 2016 to 2017
- Client relationship, Training & Operations management skills from 2012 to 2016
- Management, Self-Leadership Skills from 2008 to 2011
- Channel Management from 2005 to 2008
Timeline
Area Sales Manager
Pine Labs (Benow a JV )
09.2024 - Current
Sales Manager for Consumer loans
HDFC Bank Ltd
01.2018 - 06.2024
Area Sales Controller
Techno kart India Pvt Ltd
04.2017 - 12.2017
Assistant Sales Manager
KCM Appliances & Electronics Pvt LTD
02.2016 - 03.2017
Assistant Department Manager
Croma Electronics a TATA Enterprises
08.2012 - 01.2016
Store Manager
Spice Retail
11.2008 - 12.2011
B.com. - Bachelor of Commerce
Vivekananda college
01.2008 - 01.2011
Sales Officer
Bhawar Inc.
01.2005 - 09.2008
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