CHILAKALA LOHITHA

• Largely working with the loyalty programs for the partners analyzing data to create the target audience for the campaigns and campaign effectiveness measurements ,recommendation's.
• Supported decision-making processes by conducting ad-hoc analyses based on customer behavior and
• Contributed to the optimization of marketing campaigns through analysis of customer segmentation and targeting strategies
• Reduced manual processing time with automation scripts, allowing more focus on strategic initiatives within the department
• Mitigated potential risks by proactively identifying inconsistencies or errors within datasets, addressing issues before they impacted project outcomes or timelines
• Improved forecasting accuracy through rigorous analysis of historical trends, incorporating external factors such as seasonality and market conditions into predictions
• Utilized data visualization techniques to present and explain complex data sets
• Created dashboards to monitor and track key performance indicators
• Generated ad-hoc reports to evaluate specific business requirements

Majorly analyzing the sales data and giving the recommendations out there .

Merchandising of the apparel .

• Enhanced decision-making processes for management through timely delivery of accurate and relevant MIS reports
• Improved data accuracy by streamlining the collection, analysis, and reporting of critical business metrics
• Simplified complex data sets, presenting findings in clear and concise visualizations for easy interpretation by stakeholders
• Performed thorough data validation procedures to ensure the integrity of information used in decision-making processes
• Assisted in budget preparation activities, providing detailed financial analyses and projections based on historical trends and current market conditions
• Produced tables, pivot reports and charts for use in key decision-making processes
• Generated reports each month covering data
• Tracked different Sales, AOV, AOF, Customers, ROI metrics daily and organized for reporting purposes
• Used Tableau to input, analyze and model data
• Designed internal dashboard for at-a-glance system and project status reporting

• Reduced manual processing time with automation scripts, allowing more focus on strategic initiatives within the department
• Created dashboards to monitor and track key performance indicators
• Generated ad-hoc reports to evaluate specific business requirements
• Enhanced collaboration between departments by developing standardized metrics and KPIs for measuring performance across various functions within the organization
• Investigated system issues and implemented resolutions to reduce downtime
• Monitored employee tasks to gauge business functions and inefficiencies
• Organized system operating procedures to strengthen controls
• Educated stakeholders on data protection tactics to reduce breaches