Summary
Overview
Work History
Education
Skills
Projects
Software
Accomplishments
Certification
Hi, I’m

SAI TEJA

Senior Product Manager
Hyd

Summary

Passionate, user-centric Product Manager with 5+ years of experience solving high impact problems by leading cross-functional teams to plan, build, launch and manage world-class financial solutions through a data driven approach. Experienced in Digital financial solutioning and customer data analysis. Blend technology skills with extensive Agile/Scrum experience, a marketing orientation and analytical abilities to evolve product strategy. Comfortable with ambiguity and thrive in fast-paced environment.

Overview

6
years of professional experience
4
Certificates
3
Languages

Work History

ICICI
HYDERABAD

Senior Product Manager - UCJ
04.2023 - Current

Job overview

  • Led the Unified Customer Journey Product for Credit Card and Personal loans Strategic partnerships.
  • Increased product funnel conversion by 20% and rolled out new product features to improve user engagement, acquisition, and retention.
  • Managed cross-functional team and stakeholder communication, and oversaw digital lending product development from inception to implementation for 10+ products.
  • Examined Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 15%
  • Overachieved monthly/quarterly/annual targets and KPIs, resulting in 25% increase in revenue.
  • Leveraged analytics data and conversion metrics to identify and resolve pain points in user flow, resulting in 35% increase in customer satisfaction.
  • Analyzed feature performance and worked with dev team to identify solvable methods/fixes, resulting in 10% improvement in product performance.
  • Prioritized 50+ features, requests, and asks from various teams based on customer impact, business impact, and dev costs.
  • Documented and validated critical performance data, feedback, and findings related to customer buying funnel, resulting in 25% improvement in customer retention.


ICICI BANK
HYDERABAD

Product Manager - Digital Partnerships & BNPL
10.2021 - 03.2023

Job overview

  • Built seamless customized digital experiences that enable millions of customers to avail their required financial products .
  • Laid out the product vision and built the product roadmap for Customized Digital Partnerships and Buy Now Pay Later product by partnering up with key business and technology stakeholders
  • Identified and analyzed the product OKRs, key performance indicators, business value (revenue gains, efficiency saves, etc.) and agile performance metrics (velocity, capacity, burn down)
  • Supported the product planning and funding process by optimizing the strategic operating model of the Paylater product.
  • Analyzed the customer journey, Product governance models and delivery to identify gaps and opportunities for efficiency and effectiveness gains
  • Successfully developed Customized Digital Lending from inception to launch for 5 products
  • Led a team of 3 product manager and 1 associate product manager in handling customized digital lending partnerships, merchant checkout partnerships and growth of ICICI Paylater.
  • Tracked marketing data across social media platforms and other existing channels, and problem solved with 3 product managers to run A/B testing to determine optimal ad placement and campaign runs.
  • Developed and maintained Agile strategies for prioritization, interdependency management, and scoping across use cases, organizations and competing priorities
  • Organized meeting to drive the brainstorming for new ideas for product solutioning, guidance to the scrum team tasked with the delivery of new product requirements.
  • Captured, documented and refined user stories reflecting business requirements in a clear manner

SBI
HYDERABAD

Assistant Product Manager- Relationships
04.2017 - 05.2018

Job overview

  • Worked with Auto Loan and Wealth Management departments to facilitate communication and deliver personalized solutions to customers.
  • Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
  • Supervised daily/monthly business and operations of the Branches in the region to maximize revenue, customer satisfaction and employee productivity.
  • Maintained statistical database of customers using CRM for types of customer requirements, loan products/wealth products offered by the Bank and satisfaction rating by customer.
  • Maintained positive vendor relations to build strong partnerships.
  • Liaised with clients to better understand business needs and current market landscape.

SBI
HYDERABAD

Assistant Manager,Product : PL&Digital Initiatives
12.2014 - 04.2017

Job overview

  • Identified area of customer acquisition funnel that was underperforming, and recommended improvements that led to 15% increase in personal loans for financial year.
  • Planned and executed new customer acquisition program for capturing new salary account customers which led to net increase in new accounts to 29,000 per quarter in region.
  • Supported Digitization drive of bank by introducing digital initiatives like Digi-Voucher, Buddy, Yono, E-token etc. to branches so that they could educate customers in following same. Led to 100% digitization in all branches.

Education

NATIONAL INSTITUTE OF TECHNOLOGY, SURATHKAL
KARNATAKA

B TECH from ELECTRONICS AND COMMUNICATIONS ENGINEERING
06.2008 - 2013.06

University Overview

Skills

Root Cause Analysis

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Projects

Projects

During my tenure, I spearheaded the end-to-end development and successful launch of several innovative products, showcasing my proficiency in strategic planning, product management, and partnership building. Here are detailed insights into some of the key initiatives:

1. EMI Paylater:

  • Objective: Created a feature allowing users to convert monthly expenditures exceeding a set threshold into a flexible EMI facility through scanning a merchant UPI QR
  • Quantitative Impact: Achieved a 25% growth in overall revenue for ICICI Paylater product.

2. NTB Paylater:

  • Objective: Expanded the Paylater (BNPL) offering, originally for existing customers, to New to Bank customers by building a new journey on Unified Customer Journey platform from scratch
  • Quantitative Impact: Witnessed a 10% increase in customer acquisition from the New to Bank segment, contributing to an overall 5% growth in Paylater transactions.

3. Customer Onboarding at Merchant Checkouts:

  • Objective: Innovated a seamless customer onboarding process during payment through merchant platforms associated with payment aggregators, reducing onboarding time by 67% through a single-click activation journey.
  • Quantitative Impact: Improved conversion rates by15%, resulting in a notable increase in successful onboarding at merchant checkout and increasing the access to Paylater at 40000+ merchants.

4. Paylater Revamp in Internet Banking:

  • Objective: Overhauled the Paylater section in the ICICI Internet Banking site to enhance user experience and streamline functionalities.
  • Quantitative Impact: Achieved a 25% improvement in user engagement on the Internet Banking platform, leading to a 5% increase in Paylater transactions.

5. Customized Digital Lending Partnerships:

  • Objective: Led the development of Digital lending partnerships with key players in Edtech, Fintech, Healtech, and E-Commerce, resulting in diversified revenue streams.
  • Quantitative Impact: Secured 10 + partnerships contributing to a 40% increase in loan disbursals and a 10% expansion of the customer base.

6. Unified Customer Journey - Strategic Partnerships for CC and PL:

  • Objective: Established strategic partnerships with market leaders across diverse domains to create multiple touchpoints for new lead sourcing and customer acquisition.
  • Quantitative Impact: Generated 7% new leads through strategic partnerships, resulting in a 5% increase in credit card and personal loan acquisitions.

Software

Postman

JIRA

Figma

CRMNext

Google Analytics

VWO

PowerBI

CleverTap

Python

SQL

HTML

Accomplishments

Accomplishments
  • Built multiple strategic partnerships for UCJ PL and CC which led to 15% annual revenue increase.
  • Built a new feature to convert the Paylater conversions for customers above 30+ years which increased the yearly throughput by 25%
  • Revamped the customer journey of ICICI Pay later reducing the screens by 67% thus resulting in customer onboarding journey of 15 seconds.
  • Exceeded business throughput of 100 Cr for ICICI in a FY through Customized Digital Partnerships and Paylater
  • Through strategic insights and innovative ideas, boosted the business of SBI by 75 Cr in a FY
  • Promoted digital products vigorously to achieve 100
    % digital conversion in all the branches


Certification

Caiib

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SAI TEJA Senior Product Manager