CHINMOY Badyakar

- Area Operation: South Bengal, North Bengal & SIkim Gangtak
- Product Line: REF/WM/LED/MWO/AC/HTS

- Key Responsibilities:
1. - Handling a team of 140+ SSE & 250+ Stores
- Responsible for achieving the sales target individually as well as for the team
- Responsible for hiring, training and developing new SSE & SD as per the standards of the company
- Identify gaps in performance of immediate team and ensure training to bridge the same
- Responsible for preparing various reports, presentation on daily basis for the branch

2. Procurement & Vendor Management
- Seek quotes, coordinate with vendors, and raise purchase orders for all trade marketing activities.
- Process vendor bills, documentation, and payments after verifying supporting documents.
- Conduct vendor benchmarking at national and regional levels to establish standard rates for POP, display stands, catalogues, and other materials.

3. Trade Marketing & BTL Execution
- Develop and execute BTL & Trade Marketing calendar, including special promotions.
- Monitor and evaluate BTL campaigns for effectiveness and recommend course corrections.
- Plan and execute on-shop and in-shop branding, signage, POSM, and visibility drives.

4. Collateral & Visual Merchandising
- Procure and execute marketing collateral/POP elements such as catalogues, feature cards, body stickers, crowners, shelf mats, table tops, danglers, tent cards, and window stickers.
- Create campaign and VM guidelines for the entire product line-up (LED, WM, REF, MWO, DW, XBOOM, PlayStation) across SB & NB markets.

5. Coordination & Reporting
- Coordinate with branch sales & marketing teams to implement SIS across all channels for the PAN India market.
- Liaise with agencies to monitor regional promotion implementation.
- Maintain a database of marketing implementation images and present to management as required.
- Prepare and present monthly activity reports to top management.

6. Events
- Manage events and exhibitions end-to-end, including mall, hall, and road shows.

• Area Operation- Handling Durgapur, Asansol, Bankura & Purulia market
• Product Line: REF/WM/LED/MWO/AC/HTS/SDA
• Responsibility: - Handling a team of 50 Plus SSE & SD
• Responsible for achieving the sales target individually as well as for the team.
• Responsible for hiring, training and developing new SSE & SD as per the standards of the company.
• Identify gaps in performance of immediate team and ensure training to bridge the same.
• Responsible for preparing various reports, presentation on daily basis for the branch.
• Execute and analyze result of advertisement and marketing campaign.
• Preparing Market Sensing Report on a weekly basis.

• Area Operation- Handling East & West Burdwan, Bankura, Purulia, Birbhum & Nadia market
• Product Line: REF/WM/LED/MWO/AC/HTS
• Responsibility: - Handling a team of 40 Plus SSE & SD
• Responsible for achieving the sales target individually as well as for the team.
• Responsible for hiring, training and developing new SSE & SD as per the standards of the company.
• Identify gaps in performance of immediate team and ensure training to bridge the same.
• Responsible for preparing various reports, presentation on daily basis for the branch.
• Prepare weekly display share report.
• Execute and analyze result of advertisement and marketing campaign.
• Responsible for various general administrative functions of the office for smooth operations.
• Preparing Market Sensing Report on a weekly basis.
• 2nd Organization: Panasonic India Pvt. Ltd.

• Sought quotes, coordinated with vendors, and raised purchase orders for all trade marketing activities.
• Processed vendor bills, documentation, and payments after cross-checking all required support. Coordinated with branch TM to obtain implementation images of monthly marketing activities.
• Creating Campaign and VM (Visual Merchandising) guidelines for entire product line up (LED, WM, REF,MWO, DW, XBOOM PlayStation) for the markets across SB & NB areas.
• Responsible for seeking quote, vendor coordination and raising PO for all Trade marketing activities.
• Identifying & conducting vendor benchmarking activity at national & regional level to fix up benchmarked rate for all regular activities like POP, Display stand, Catalogue for the financial year.
• Developed and executed the BTL and trade marketing calendar of activities and special promotions, monitored and evaluated BTL campaigns to measure effectiveness, and made necessary course corrections.
• Identified and conducted vendor benchmarking activities at national and regional levels to establish benchmark rates for all regular activities such as POP, display stands, and catalogues for the financial year.
• Liaison with the agency for monitoring the implementation of all promotions at regional level.
• Created Campaign and VM (Visual Merchandising) guidelines for entire product line-up (LED, WM, REF, MWO, DW, XBOOM PlayStation) for markets across SB and NB areas.
• Managed event and exhibition planning and execution from start to finish for mall, hall, and roadshow activities.
• Review & Reporting- Preparing & presenting monthly activity report to the top management.
• 3rd Organization: LG Electronic India Pvt. Ltd.