Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Disclaimer
Timeline
Generic

Chinnammagari Vishal Babu

Hyderabad

Summary

I aspire to join a respected organization where I can enhance my knowledge and skills, contributing to its success while achieving personal growth through dedication and diligence.

Overview

9
9
years of professional experience

Work History

Manager

Jagati Publications Limited
Hyderabad
11.2023 - 09.2024
  • Facilitate open and effective communication within the team and with other departments
  • Identify and on-board Ad Network partners for ad monetization
  • Reviewing the proposal shared by an Ad Network and having discussions with the Ad Networks, regarding the proposal shared by them and understanding what kind of ad formats they work on and how they can add value to our business
  • Collaborate with the legal team to get the Ad Network agreement documented and get it signed by both the parties
  • Coordinating with the editorial team manager to discuss about the Ad Networks such as Adsolut, Taboola etc.
  • Monitoring network campaigns, network eCpms on a regular basis and taking necessary actions with respect to revenue
  • Analyzing the ad unit performance and optimizing the ad placements if the ad units are not performing well
  • Daily optimization of Adx, AdSense, and address fill rates issues to achieve daily revenue goals
  • Monitoring Google Analytics data to understand the metrics such as traffic, page views, average session time, bounce rate, DAU (Daily Active Users) and MAU (Monthly Active Users)
  • Collaborate with the technical team to get the script/codes and ad tags implemented on the website
  • Discuss with the Ad Networks in order to explore new opportunities to uplift the revenue
  • Handling end to end work from client interaction to client onboard, monthly reports followed by monthly billing process
  • Troubleshooting advertising issues in real time, improving the operations process for Ad network partners
  • Prepare a revenue split reports, site wise to present it in the weekly/monthly board meetings.

Campaign Management Analyst

ACCENTURE SOLUTIONS
Mumbai
08.2021 - 02.2023
  • Trafficking campaigns of programmatic buys in various DSP's such as DV360, Facebook ADs Manager, Simpli.fi, Zapp360.
  • Monitoring the campaigns on a daily basis to see the pacing results by analyzing the reports and optimizing the campaigns with necessary changes towards the given KPIs
  • Performed a wide range of campaign setup in Programmatic platforms handling various KPI campaigns such as CPM, CTR, and VCR
  • Pixel Creation, troubleshooting assistance, as well as guidance for testing creative's and operations-related issues in the campaigns
  • Monitoring the campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
  • Daily checking the campaign's performance trends across various sites, audience lists, geos, and keywords and making the best targeting settings to achieve better ROI for the client
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
  • Provide day to day support, monitoring the health of queues and providing updates across management teams
  • Proactive engagement with clients via email, which helped establish long-term, lucrative relationships
  • Trained and mentored new team members on DV360, Simpli.fi and Zapp360
  • QA the newly launched campaigns and the creatives assigned.
  • Presenting the campaign performance data to the clients on a weekly basis over the teams call

Account Optimizer

Media Mint
Hyderabad
12.2019 - 02.2021
  • Work collaboratively with the AE team to develop, maintain, and grow the current client's customer relationship
  • Troubleshoot and fix campaign setup and performance issues
  • Monitoring the campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
  • Launch new campaigns, Optimize the budget, and bid for the existing Campaigns as per the Account manager's request
  • Creating the Excel reports such as, the Custom report, Standard report, Baking report, Reach and Frequency report for the active, paused, or Completed Campaign, AD Groups and Pins based on the request using the tools
  • Involved in managing overall campaign operations like planning campaign structure, keyword research, creating ad groups and ads, bidding, quality score, negative keywords, and analyzing SQR
  • Create an SQR report on a weekly basis, segregating the keywords into broad match, phrase match, exact match, and negative keywords
  • Worked on process implementation and enhancement to ensure optimum utilization of efforts and consequently reduce turnaround time and cost
  • Dive deep analysis of campaigns, delivering the best resolution on campaign performance
  • Tools worked on are, Pinterest ADs Manager, Tableau, and Study Manager

Senior Process Executive - Subject Matter Expert

Cognizant Technology Solutions
Hyderabad
06.2017 - 09.2019
  • Approval of sponsored advertising videos on Facebook and reviewing the paid ad videos according to the Specifications defined by Facebook
  • Interpreting and enforcing Facebook community standards and policies to filter every unauthorized video by applying compliance policies
  • Investigating reported escalations across multiple channels on client websites and responding to user inquiries
  • Reviewing content of videos, live videos, pages, and images
  • Approval of sponsored advertising videos on Instagram and reviewing the paid ads according to the Specifications defined by Facebook
  • Reviewing the content of pages, images, and landing pages
  • Identifying patterns and presenting the updated policies to the team members
  • Analyzing the quality of the team to manage the workflow
  • Approval of sponsored advertising pages on the Facebook pages
  • Reviewing the pages and identifying the scam according to the specifications defined by Facebook
  • Bringing into focus the updated policies, discussing with the reviewers, and keeping them aware of the newly updated policies
  • Worked as internal subject matter expert for the Facebook scam process

Senior Practitioner

Concentrix India (IBM Daksh)
Hyderabad
09.2015 - 05.2017
  • Worked as Practitioner and got promoted as Senior Practitioner in the first promotion cycle
  • Review the paid Ads as per the Google standard operating procedure
  • Involved in visually navigating and reviewing image and text-based content through internally developed tools
  • Maintained high quality deliverables in daily workflow
  • Involved in client calls
  • Worked with exceptional attention to detail and delivered optimal quality and productivity levels through data analysis
  • Tested applications in different types of browsers and versions, such as Internet Explorer, Firefox, Google Chrome to simulate production environments

Education

B.tech - Computer Science Engineering

Swami Vivekananda Institute of Technology
Hyderabad
04-2014

Intermediate - MPC stream

Narayana Junior College
Kurnool
05-2010

Tenth Standard - CBSE

Kendriya Vidyalaya
Babina Cantt., Uttar Pradesh
01-2008

Skills

  • Teamwork
  • Google Docs
  • Google Sheets
  • Google Sites
  • MS Office Excel
  • MS PowerPoint
  • Pinterest Ads Manager
  • Google Analytics
  • Tableau
  • Google Ad Manager
  • Campaign management
  • Revenue monitoring
  • Cross-functional collaboration
  • DV360
  • Facebook Ads Manager
  • Simplifi
  • Zapp360

Accomplishments

  • Awarded as the client's favorite employee and employee of the quarter in Media Mint.
  • Promoted as a trusted reviewer in Cognizant for my performance and consistency.
  • Awarded 'The Game Changer' appreciation in Cognizant Technology Solutions for 3 consecutive R &R's (2017 to 2019)
  • Got the best performer award in Concentrix India (IBM Daksh), was promoted as Senior Practitioner.

Personal Information

  • Date of Birth: 03/29/1992
  • Marital Status: Married

Disclaimer

I hereby declare that the information furnished above is true to the best of my knowledge.

Date:                                                                                                                            Place:

Timeline

Manager

Jagati Publications Limited
11.2023 - 09.2024

Campaign Management Analyst

ACCENTURE SOLUTIONS
08.2021 - 02.2023

Account Optimizer

Media Mint
12.2019 - 02.2021

Senior Process Executive - Subject Matter Expert

Cognizant Technology Solutions
06.2017 - 09.2019

Senior Practitioner

Concentrix India (IBM Daksh)
09.2015 - 05.2017

B.tech - Computer Science Engineering

Swami Vivekananda Institute of Technology

Intermediate - MPC stream

Narayana Junior College

Tenth Standard - CBSE

Kendriya Vidyalaya

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Chinnammagari Vishal Babu