CHINTA PRAGATHI KUMAR
Deputy General Manager- Real Estate Sales
Vishakhapatnam
Summary
OBJECTIVES With 13 years of experience in the service industry, I have an extensive expertise in client need analysis, concept sales & marketing as I have delivered in various roles & at different levels in the fields of consumer management viz., technical assistance, quality & compliance analysis, project & business development departments. I am a commendable presenter, negotiator, and a businessperson able to forge solid relationships with strategic partners and build consensus across multiple organizational levels. Deputy General Manager experienced in planning, directing and managing company work activities, functions and operations.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Deputy General Manager
Developers
06.2022 - Current
- Develop strategies for identification, evaluation & shortlisting of properties, specific to each of the cities identified
- Gather feedback from the market and analyze consumer behaviour to define our company's positioning
- Craft our differentiation strategy
- Create guidelines that define the brand voice both online and offline (including terminology and slogans)
- Develop marketing and communication strategy
- Responsible for adapting a brand strategy for the target markets across mediums of ATL (including Digital) & BTL
- Acts as the brand guardian for a portfolio of products and maintains brand integrity through effective initiatives and communications
- Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability
- Responsible for initial planning phase to establish a tone and style for content, to develop a consistent and engaging communication strategy across channels
- Develop pricing and distribution strategies
- To drive, monitor and execute the Digital KPI's while working closely with the Digital Marketing team
- Conduct competitive research to identify our strengths and weaknesses vis a vis competitor
- Design promotional campaigns for new products and market
Senior Sales Manager
Garden City, Iconica Projects
11.2018 - 05.2022
- Sales generation for a real estate portfolio worth comprising of luxury and aspirational residences in Vishakhapatnam
- Recognize opportunities for distribution channels, services, and campaigns that will result in sales
- Proposing & implementing sales promotion activities for the project
- Participating in negotiations & bringing deals to a closure
- Staying up-to-date with product & market knowledge
- Generating sales from various traditional & non-traditional BTL activities
- Regular analysis of sales trends & coming up with sales techniques that target the right market with the right tools
- Communicate all information to concerned parties regarding special promotions and sale items Initiates or completes sales of services and submit the required documentation
- Monitor the market conditions and competitor’s activities on an ongoing basis and provide relevant inputs to the Sales/Products Manager.
Deputy Manager
Lodha Group
04.2016 - 11.2018
- Sales
- Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for enhancing motivation
- Other responsibilities will be managing inventory pipelines and ensuring optimum inventory levels with our franchisees and distributors to ensure timely deliveries to our customers
- Delivering targeted top line as per the project’s business plan by meeting sales target
- Projection & maintenance of a luxury real estate brand attitude & delivering positive customer experience to a distinguished client base in Hyderabad
- Generating sales from various traditional & non-traditional BTL activities
Manager
Matrix Cellular International Ltd
05.2013 - 04.2016
- International Sales
- Maintain knowledge on all products and services, present all information appropriately, collaborate with customers, provide information on all fees and campaign requirements, and ensure compliance to all productivity standards as per department requirement
- Regularly meets performance targets for Sales Plan activities for the direct sales team
- To coordinate with all cross-functional teams on implementation of improvement identified through customer experience survey to achieve higher scores as per target and time lines
- Responsible for Billing and Collection of Global Wholesale Business and the role requires close co-ordination with Cross Functional Teams which includes Sales, Sales Support, Provisioning, IT
- Deliver a written account plans and department plans as requested
- Include a request for any support resources, including any marketing support, required to hit quota assigned
- Following approvals, implement the business plan
- Develop attach plans for key Direct prospects and close Direct customer business
Territory Sales Manager
Idea Cellular Ltd
Bangalore
10.2007 - 03.2013
- Identifying and developing channel partners for achieving business volumes consistently and profitably
- Preparation of Statement of Accounts for customers and follow-up for payment / invoice allocations in co-ordination with Sales
- To drive New Hire Training program to all Front end in order to ensure Quality & Trained manpower is attending to customers
- To arrange end to end customer meets per month in order to enhance sales and service
- Customer awareness on special promotions through promos / demos and conversions Up-selling to be done on service walk-in
- Enter data into database using current company operational systems
- Communicate all information to concerned parties regarding special promotions and sale items Initiates or completes sales of services and submit the required documentation
- Drive & Improve on the Mystery Shopping Overall Performance Index (OPI) Qtr on Qtr& Achieve higher percentage compliance on all parameters by driving & work on individual attributes for improvement & making it as part of the payouts& by running competitions.
Customer Service Executive
IBM Daksh
Vizag
02.2005 - 08.2007
- Provides customer support for all company’s clients including cash and credit transactions
- Maintain and control the customer complaints log and implement correction action in a timely manner
- Generate operational and customers reports that help the company achieve its target as well as identify reasons for in-complete customer queries
- Projects: Chequered Flag Entertainment Company
- To develop & roll out a low-cost distribution model for an internationally acclaimed movie
- Test various innovative promotional ideas& create a replicable model for other markets
- Identified Corporate CSR tie-up as a successful sales channel and promotional avenue for the movie
- Drove sales of 1032 DVDs in a span of 2 months; Generated total sale of Rs
- 1,54,800/-
- Successfully conducted promotional activities and sales pitches at 12 locations including malls, stores, clubs and corporate locations
- ACHIEVEMENTS
- Benchmarked product offerings with the best in the industry
- Introduced new products & product variations and changed the pricing strategy
- Added value to the organization by delivering high-quality client and vendor relations
- Suggested and helped in the construction of promotional tools like website, social networking sites
Education
SSC -
01.1998 - 04.1999
Intermediate - undefined
01.1999 - 04.2002
B.Sc. - undefined
Andhra University
01.2002 - 04.2005
Skills
Efficient in
Certification
Certified ISO Professional
Timeline
Deputy General Manager
Developers
06.2022 - Current
Certified ISO Professional
04-2022
Senior Sales Manager
Garden City, Iconica Projects
11.2018 - 05.2022
Deputy Manager
Lodha Group
04.2016 - 11.2018
Manager
Matrix Cellular International Ltd
05.2013 - 04.2016
Territory Sales Manager
Idea Cellular Ltd
10.2007 - 03.2013
Customer Service Executive
IBM Daksh
02.2005 - 08.2007
B.Sc. - undefined
Andhra University
01.2002 - 04.2005
Intermediate - undefined
01.1999 - 04.2002
SSC -
01.1998 - 04.1999
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