Chiradip Ghosh
Kolkata
Summary
Seasoned Sales & Marketing Leader with 20+ Years of Strategic Impact Across Sales, Operations, Distribution, Analytics & Training. Proven track record of driving sustainable growth and profitability across diverse markets through sharp business acumen and data-led decision-making. Expert in building strong relationships with key stakeholders, leading high-performing teams, and aligning cross-functional efforts to achieve business goals. Recognized for solving complex challenges, ensuring customer success, and delivering consistent results. Successfully led zonal teams and owned full P&L responsibility to accelerate division-level performance.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Marketing Manager
Reliance Retail
01.2021 - Current
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Regional Head
Reliance Retail
01.2021 - 12.2024
- Managed budgets responsibly while investing in long-term growth opportunities that yielded positive returns.
- Leveraged technology for improved operational efficiency, streamlining processes across multiple departments.
- Rewards & Recognition: Implementing systems to reward and recognize sales force achievements.
- Implemented data-driven decision making, using analytics to identify trends and inform strategy development.
- Led cross-functional teams to achieve regional goals and improve overall business performance.
- Developed a collaborative culture, fostering teamwork and open communication throughout the region.
- Mentored junior team members for career growth, contributing to a skilled and motivated workforce.
Associate Manager Supplier Services
IQVIA
01.2019 - 01.2021
- Head of Supply Chain Solutions Business.
- Implemented automation for Medical Audit, improving secondary sales and closing stock visibility.
- Leveraged data for insights into nonmoving & near expiry stocks, enhancing profitability (Distributors & Retail).
- Conducted focused reviews, improving forecasting accuracy.
- Spearheaded claims automation for efficient processing.
- Championed team building initiatives.
- Emphasized monthly target focus.
- Conducted employee performance appraisals.
- Fostered courteous and effective working relationships.
Regional Business Manager
PSI India Pvt Ltd
01.2018 - 01.2019
- Managed supply and equipment inventory based on forecasts and business needs.
- Chaired weekly meetings with executive leadership for improvement strategies and market-specific product tailoring.
- Exceeded targets by leading and motivating a high-performing sales team.
- Maintained positive customer relations by promptly addressing issues and implementing effective corrective actions.
- Defined and communicated clear targets and objectives to team members.
- Directed training and retraining initiatives for enhanced employee performance and business outcomes.
- Covered regions including West Bengal, Sikkim, Bhutan, Port Blair, and commenced North East operations.
Area Sales Manager
Abbott Healthcare Pvt Ltd
01.2010 - 01.2018
- Trade Management in Kolkata, India.
- Demand Generation for sales growth.
- Increasing Primary Sales by maintaining sales hygiene.
- Leading a team of 6 Territory Sales Managers.
- Developing team members through on-the-job training and regular reviews.
- Ensuring error-free Secondary reporting in Enforce.
- Coordinating with internal customers for improved productivity and company growth.
- Timely resolution of customer issues.
- Outstanding collection management.
- Conducting employee performance appraisals.
- Managed CFA (Carrying and Forwarding Agent) Operations.
- Retail visits, Order booking and launch new product.
Area Sales Manager
Piramal Healthcare Ltd
01.2006 - 01.2010
- Increased Primary Sales by maintaining sales hygiene.
- Led a team of 6 Territory Sales Managers.
- Developed team members through on-the-job training and regular reviews.
- Ensured error-free Secondary reporting in Enforce.
- Coordinated with internal customers to drive optimal productivity and company growth.
- Managed timely resolution of customer issues.
- Oversaw outstanding collection.
- Conducted employee performance appraisals.
- Managed CFA (Carrying and Forwarding Agent) Operations.
- Introduced new product lines.
Metro Executive
Emcure Pharmaceuticals
01.2004 - 01.2006
- Engaged with customers (Doctors, Chemists, Stockists) to drive demand generation and exceed company targets.
- Covered Kolkata (KOL) region extensively.
- Introduced and promoted new products.
Sales Executive
Cadila Pharmaceuticals
01.2002 - 01.2004
- Engaged with a diverse customer base (Doctors, Chemists, Stockists) to drive demand generation, enhance company business, and achieve set targets.
- Covered Kolkata region extensively to expand market reach.
Education
Bachelor of Science -
Calcutta University
Kolkata, India12-2000
Skills
- Team Management & Leadership
- Warehouse Operations
- Inventory Planning
- Transition Management & Business Development
- Order Fulfillment
- Strategic Business Growth
- Supply Chain Management
- Distribution
- Data Analysis and Planning
- Training
- Market analysis
- Vendor relations
Certification
Completed full-time classroom SAP SD training at ATOS Kolkata.
Accomplishments
- Best Achieved ABM in New Product Availability for seven consecutive years.
- Ranked 2nd in Overall Performance nationwide for six years at Abbott.
- Attended multiple Prestigious Ace Award Events at International Locations for Outstanding Performance at Abbott.
- Received the Prestigious 'Director Club Awards' four times at Abbott.
- Received “Learner of the Year” for Completing & Implementing the through the Team at Reliance Retail.
- Awarded The Best Region for Consecutively Two Year
Disclaimer
I hereby declare that all the information provided in this CV is true and accurate to the best of my knowledge.
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Timeline
Marketing Manager
Reliance Retail
01.2021 - Current
Regional Head
Reliance Retail
01.2021 - 12.2024
Associate Manager Supplier Services
IQVIA
01.2019 - 01.2021
Regional Business Manager
PSI India Pvt Ltd
01.2018 - 01.2019
Area Sales Manager
Abbott Healthcare Pvt Ltd
01.2010 - 01.2018
Area Sales Manager
Piramal Healthcare Ltd
01.2006 - 01.2010
Metro Executive
Emcure Pharmaceuticals
01.2004 - 01.2006
Sales Executive
Cadila Pharmaceuticals
01.2002 - 01.2004
Bachelor of Science -
Calcutta University
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