Chirag Chheda
Marketing Manager
Mumbai
Summary
Enterprising career of over 10 years across FMCD & E-commerce sectors focusing on Brand Building, Digital Marketing and Category Management Successful marketing leader with proven accomplishments in driving growth and increasing profits.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Marketing Manager (HOD)
KheloMore Sports Pvt. Ltd.
03.2023 - Current
- Ideating & Executing user engagement initiatives that resonate with diverse audience
- Leveraging cutting-edge technology products (PowerBi, Clever-Tap, Interakt.ai) to analyse consumer trends and take marketing decisions, ensuring competitive edge in market
- Ran Performance Marketing Campaign with ROAS of 1.7
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals
- Collaboration with International Cricket brand to bring their offering to India
- Led revamp of UI/UX on platform; bounce rate of website reduced by 23%.
Category Manager
More Retail Pvt. Ltd.
08.2022 - 03.2023
- Managing FMCG – non-food category (Rs1200+ cr) across 900+ retail stores
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
Brand Manager
Kores India Ltd.
11.2020 - 07.2022
- Managing entire brand portfolio which includes Office Products, Scholastics, & Adhesives
- Planning and Execution of efficacious GTM strategy for new launches – Primary and Secondary Research
- Monitoring and recommending refinements to ensure steady P&L by implementing Cost Saving Avenues and effective Trade Marketing Schemes
- Cross functional co-ordination to ensure optimum inventory levels, on-time production by way of sales forecasting, effective use of funds by way of vendor negotiations.
Assistant Manager – Marketing and PR
Reliance Brands Limited (Brooks Brothers)
12.2019 - 07.2020
- Custodian of Brooks Brothers (one of oldest American clothing brands) which operates 11 retail outlets & 3+ E-comm platforms in India
- Conceptualized e-commerce launch framework encompassing wireframe, content & design for D2C website
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Liaised with Global Marketing team (New York & Hong Kong) for planning global retail activity calendar.
Product Manager
Kokuyo Camlin Ltd.
01.2016 - 05.2019
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place for 3 categories
- Delivered 4X growth in Camlin White Glue in 2018 through innovative retail intervention & in-school activations and received organizational recognition for the Successful Revival of Camlin White Glue
- Successfully built digital presence of Kokuyo Camlin across all social media platforms like Facebook, Instagram, Twitter and LinkedIn along with managing the brand website & micro-sites
- Managed Camlin establishments at KidZania (Delhi NCR & Mumbai), a global indoor theme park for kids.
Alliances Manager
Scootsy, Antfarm Incubators.
10.2015 - 01.2016
- Organized regular alliance events and meetings to foster strong communication among partners, as well as alignment on goals and objectives
Deputy Manager (Strategic Alliances)
TestFunda.com, Zeus Learning Pvt. Ltd
12.2013 - 09.2015
- Developed growth strategy focused on financial gain and customer satisfaction by analysis of market and customer-base reports
- Maintained, documented and presented progress reports to leaders
Education
PGDM (Marketing) -
Chetana's Institute of Management & Research
07.2012 - 04.2014
BSC (Information Technology) -
Shah & Anchor College
04.2009 - 06.2011
Skills
Aesthetic Sensibility
Multitasking
Brand & Category Management
Business Acumen
Aesthetic Sensibility
Timeline
Marketing Manager (HOD)
KheloMore Sports Pvt. Ltd.
03.2023 - Current
Category Manager
More Retail Pvt. Ltd.
08.2022 - 03.2023
Brand Manager
Kores India Ltd.
11.2020 - 07.2022
Assistant Manager – Marketing and PR
Reliance Brands Limited (Brooks Brothers)
12.2019 - 07.2020
Product Manager
Kokuyo Camlin Ltd.
01.2016 - 05.2019
Alliances Manager
Scootsy, Antfarm Incubators.
10.2015 - 01.2016
Deputy Manager (Strategic Alliances)
TestFunda.com, Zeus Learning Pvt. Ltd
12.2013 - 09.2015
PGDM (Marketing) -
Chetana's Institute of Management & Research
07.2012 - 04.2014
BSC (Information Technology) -
Shah & Anchor College
04.2009 - 06.2011
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