Chirag Joshi

Led end-to-end category management for high-value perishables, including Tender Coconut, Brown Coconut, Mango, and Pomegranate, significantly contributing to the company's fresh produce portfolio.

Owned P&L for a substantial portfolio exceeding INR 220 Crores annually, demonstrating significant financial accountability and strategic oversight.

Spearheaded the establishment and management of multiple Fruit Processing Centers (FPCs) across various states, developing and standardizing comprehensive Standard Operating Procedures (SOPs) for optimized efficiency.

Successfully operationalized FPCs in over 12 cities, maintaining backend loss rates below 5% through stringent process controls and operational excellence.

Managed strategic categories, Pomegranate and Mango, overseeing product lifecycle from procurement to market delivery.

Developed and executed comprehensive sales strategies, leading the successful onboarding and integration of key channel partners.

Scaled the B2B General Trade partnership model, achieving a monthly demand exceeding 1500+ Tons, significantly expanding market reach and volume.

Held full P&L ownership for the category, managing an annual portfolio of INR 120 Crores, demonstrating strong fiscal accountability.

Recruited, mentored, and led a high-performing supply and demand team, fostering collaboration and achieving ambitious targets.

Oversaw and optimized distribution across diverse channels, including Modern Trade and city-level distribution networks.

Project manager | March 2022 – November 2022

Led a high-impact central project focused on national procurement of lost leads, generating an average of INR 45 Crores in monthly business from ~1200 cars.

Managed and mentored a large team of 40 associates, ensuring operational efficiency and high performance.

Designed and implemented critical business processes, identified key performance metrics, and leveraged data-driven insights to significantly drive project growth and achieve targets.

Collaborated effectively with cross-functional teams and senior stakeholders (City & Zonal Heads) to ensure seamless project execution and alignment with broader business objectives.

Territory Manager | July 2021 - March 2022

Managed the entire retail business operations for the Jaipur territory, Rajasthan, overseeing end-to-end sales and after-sales processes.

Built, trained, and managed a robust team of 40+ associates across retail, sales, and after-sales functions.

Delivered 6 consecutive months of incremental growth, achieving a remarkable 54% overall growth within the territory.

Improved critical retail metrics including Price Communication to 98% and Conversion Rate by 15%.

Enhanced city's average dealer participation on auctions from 2.5 to 4.5, and increased active dealers per month from 70 to 110.

Managed end-to-end marketplace and flagship brand business for the Home & Kitchen category.

Launched new brands and sellers by identifying market gaps and rapidly establishing efficient distribution networks.

Oversaw comprehensive category operations, including product listings, inventory management, strategic purchasing, margin optimization, and sales performance.

Successfully managed a portfolio of over 200 Products, maintaining an average margin of 12%.

Grew a key brand's business to INR 5 Crores per month on the platform within 7 months of launch.

Developed and implemented an advanced inventory management process that improved healthy inventory levels by up to 75%.

Maintained a consistent stock fill rate above 85% across 7 national warehouses, ensuring optimal product availability.

Established and expanded the sales channel in Udaipur, Rajasthan, driving market penetration and revenue growth.

Built and led a high-performing sales team of 10 demand managers, responsible for key client acquisition and retention.

Successfully launched the premium Capital O Brand in Udaipur, adding over 100 new luxury hotel properties and achieving a monthly Gross Merchandise Value (GMV) of INR 1 Crore.