Summary
Overview
Work History
Education
Skills
LANGUAGES
Certification
Timeline
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Chirag Joshii

Chirag Joshii

Mumbai

Summary

Results-driven digital marketing professional with 2+ years of experience executing data-driven campaigns across SEO, SEM, social media, email, and content marketing. Strong analytical skills, a solid foundation in marketing principles, and a passion for digital innovation. Proven ability to boost brand visibility, generate leads, and thrive in dynamic, team-oriented environments.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Campaign Manager

Info Edge India
01.2025 - Current
  • Key Account Management: Managed a centralized campaign portfolio for 20+ real estate clients across Mumbai and Chennai, driving seamless execution and successful outcomes.
  • Client Partnership & Solutions: Collaborated with existing and new clients to understand business objectives, providing tailored marketing strategies and innovative solutions to maximize impact.
  • Client Relationship Management: Managed a portfolio of 20+ key clients, ensuring seamless campaign execution and service delivery | 95%+ client satisfaction.
  • Customer Retention & Growth: Spearheaded initiatives that led to a 25% increase in client retention, strengthening long-term partnerships and revenue streams.
  • Campaign Development & Execution: Designed and executed integrated marketing campaigns, driving 30% higher engagement rates through a mix of on-platform (website, app) and off-platform (Google Ads, Facebook, LinkedIn, and email marketing) initiatives.
  • Performance Reporting & Analytics: Leveraged Google Analytics, CRM tools, and web analysis platforms to track campaign performance and user engagement | +15% increase in ad effectiveness through A/B testing.
  • Market Research & Competitor Analysis: Conducted in-depth market analysis to identify target audience trends, leading to a 25% improvement in audience segmentation and tailored marketing efforts.
  • Competitive Benchmarking: Monitored competitor campaigns and industry benchmarks, implementing best practices that enhanced campaign performance and resulted in a 10% boost in overall marketing ROI.

Sr Media Associate

Dentsu International
04.2021 - 08.2023
  • Managed High-Value Accounts: Oversaw Google Ads strategies for key clients like Costco, Walmart, Marriott, Panasonic, GLIC, and Express | +15-20% engagement.
  • Developed Strategic Roadmaps: Created and implemented customized marketing strategies for 15+ clients | +15-20% performance.
  • Business Development Expertise: Identified 10 high-potential marketing opportunities | +10-15% revenue.
  • Google Ads Optimization: Improved campaign performance for global clients in e-commerce, finance, and healthcare sectors | +10-15% faster turnaround, +15-20% conversions.
  • Enhanced Campaign Productivity: Proactively monitored accounts | +10-15% productivity.
  • Performance Reporting: Delivered actionable insights for 20+ client accounts | +25-30% improvement.
  • New Business Wins: Secured 5 new clients using data-driven pitches | +30-40% growth potential.
  • Cross-Regional Collaboration: Partnered with teams across the USA, Canada, and Singapore | +15-20% better outcomes.
  • Tools & Analytics Expertise: Leveraged platforms like Google Ads, Screaming Frog, SEMrush, and Google Analytics | +20-25% organic traffic.
  • Campaign Support for Website Launches: Provided Google Ads and SEO recommendations for 5 website launches/migrations | +20-25% post-launch traffic.
  • Forecasting and Campaign Planning: Developed Google Ads forecasting templates | +30-35% accuracy, optimized budget.
  • Social Media Ad Enhancements: Improved ad performance | +20-25% performance, +10-15% traffic.
  • Team Leadership and Mentorship: Managed and mentored 10+ digital marketing professionals | increased productivity.
  • Upskilling Initiatives: Conducted weekly training sessions on Google Ads | +25-30% efficiency.

Education

MSc - Digital Marketing

Robert Gordon University
United Kingdom
09.2024

Digital Marketing & Branding

MICA
Mumbai
06.2023

MBA - International Business

Sri Balaji University
Pune
05.2021

BBA - Marketing

D.Y.Patil University
Navi Mumbai
05.2019

Skills

  • On-page optimization Experienced
  • Keyword Research Expert
  • Google Analytics Experienced
  • Communication Skills Expert
  • Data Analysis Expert
  • Data Forecasting Expert
  • Problem Solving Expert
  • People Management Expert
  • Analytics Tools Expert
  • Campaign Management Experienced

LANGUAGES

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Gujarati
Bilingual or Proficient (C2)

Certification

Youtube SEO

Amazon SEO

Fundamentals of Keyword research

GA4

Advanced GA4

Tableau

PPC


Timeline

Campaign Manager

Info Edge India
01.2025 - Current

Sr Media Associate

Dentsu International
04.2021 - 08.2023

MSc - Digital Marketing

Robert Gordon University

Digital Marketing & Branding

MICA

MBA - International Business

Sri Balaji University

BBA - Marketing

D.Y.Patil University

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Chirag Joshii