Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Generic

CHIRAG KATHURIA

Faridabad

Summary

Innovative SEO Expert with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management. Detail-oriented, attentive and decisive leader.

Overview

9
9
years of professional experience

Work History

SEO Manager

MPG Stone
06.2024 - Current
  • My major focus here is to build 4 new websites from scratch targeting UK, USA and Ireland region to generate quality leads.
  • Created dynamic SEO strategies to exceed market competitors and meet organization needs.
  • Handling a team of SEO executives, designers, content writers and developers for smooth functioning.
  • Focusing on latest seo trends like Emergence of GEO & AEO, Local SEO & Voice Search, E‑E‑A‑T: Experience, Large language Models, AI‑Powered Search.
  • Utilized search engine optimization techniques and emphasized importance of link building.
  • Researched and implemented search engine optimization recommendations to properly implement best practices on newly developed code.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.

Senior SEO Executive

Industry Buying
01.2023 - 05.2024
  • Major focus is on improving the leaf/category overall landing page structure that includes introduction of quality content, technical hygiene, and guest blogging.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Handling a team of seo executives to deliver fruitful results on time.
  • Performed in-depth analysis of sister sites: https://www.monotaro.id/ , https://www.navimro.com/ , https://www.monotaro.com/
  • Proofread and edited client content to alleviate errors and improve overall quality.

SEO Executive

Adlift Marketing Pvt Ltd.
09.2021 - 10.2022
  • Major focus was on improvement in organic traffic and keywords ranking for various clients that includes: toothsi/skinnsi, Sri Chaitanya, Bajaj auto markets.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in organic search.
  • Planned various proposals for inbound clients to help teams understand the brand value.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics and google search console.

SEO Executive

ProProfs
11.2019 - 09.2021
  • Majorly focus was on on-page activities for Proprofs Quiz Maker and Proprofs Training Maker products like keyword research, competitor analysis, internal linking, heading tags, website audit etc.
  • Second focus was to publish high quality guest blogs on various high DA websites to gather live links.
  • Performed in-depth analysis for any new product introduced ( technical analysis, performance issues and audit ).
  • Keep coordinated with content and development teams for so actions to be done.

SEO Analyst

Net Solutions
10.2018 - 11.2019
  • Majorly focus was on Off page activities that involved PPT & image submissions, classified ads, PDF and infographic submissions, backlinks creation etc and guest blogging for live links.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience to management.

Digital Marketing Executive

Relinns Technologies
05.2017 - 10.2018
  • Major focus was on On-Page and Off-Page SEO. In On-Page I have worked on Keyword Analysis, website audit, competitors analysis, implementation of all tags etc. and in Off-Page I have worked on search and ping submissions, PPT, image and video submissions, classified ads, backlinks creations etc.
  • Secondly, I have worked on some lead generation activities through Facebook and LinkedIn by connecting to various clients for their mobile app website design requirement.

Lead Generation Associate

Aspiring Minds Assessment Pvt Ltd.
10.2016 - 04.2017
  • Major focus was to develop new business for the company (lead generation) via telephone and emails.

Education

MBA - Marketing

ICFAI University
Dehradun, Uttrakhand
04.2016

BBA - Marketing

Lingayas University
Faridabad, Haryana
05.2014

Intermediate - undefined

Vidya Mandir Public School
Faridabad, Haryana
05.2010

High School Diploma - General

St Anthony's Sr Secondary School
Faridabad, Haryana
05.2008

Skills

  • Team Handling
  • On-Page, Off-Page, Auditing
  • Software Expertise
  • Problem Solving
  • Google Analytics and Search Console
  • Competitor analysis
  • HTML and CSS
  • User experience
  • Content optimization
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • Majestic SEO
  • Similar Web
  • Moz

Websites

Accomplishments

  • Created a listicle article in ProProfs organisation by acquiring link on 1st position for "proprofs quiz maker" keyword on 85'DA website that generated more than 1500 leads per month. Link: https://www.valuewalk.com/best-online-quiz-makers-2019-typeform-thrive-proprofs/

Languages

English
Hindi
Punjabi

Timeline

SEO Manager

MPG Stone
06.2024 - Current

Senior SEO Executive

Industry Buying
01.2023 - 05.2024

SEO Executive

Adlift Marketing Pvt Ltd.
09.2021 - 10.2022

SEO Executive

ProProfs
11.2019 - 09.2021

SEO Analyst

Net Solutions
10.2018 - 11.2019

Digital Marketing Executive

Relinns Technologies
05.2017 - 10.2018

Lead Generation Associate

Aspiring Minds Assessment Pvt Ltd.
10.2016 - 04.2017

Intermediate - undefined

Vidya Mandir Public School

High School Diploma - General

St Anthony's Sr Secondary School

MBA - Marketing

ICFAI University

BBA - Marketing

Lingayas University

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CHIRAG KATHURIA