CHIRAG SINGH
Advertising Specialist (Amazon Advertising)
Melbourne
Summary
Skilled Advertising Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 2 years of experience to take on dynamic new role.
Overview
5
5
years of professional experience
16
16
years of post-secondary education
6
6
Certifications
Work History
Account Specialist
Amazon India
Bangalore
02.2022 - 11.2023
- Communicating with advertisers from different marketplaces (NA & EU Market Place) to understand their advertising goals and objectives
- Provides 1-1 monthly strategic advisory services for up to one year for Advertisers on campaign creation, optimization strategies, cross campaign creation and brand building in Amazon Account
- Prepared training decks on the new Ad products, conduct mock calls, and training on different aspects of the process
- Deep dive and conduct root cause analysis in order to increase efficiency and productivity
- Prepared Dashboards for the entire team using Excel to capture the weekly performance and framed high-level callout's for the stakeholders
- Monitor the data trends and creating keyword lists, bids, and budget suggestions for different Amazon advertising accounts based on the industry level
- Developing campaign strategies for CPC and CPM (Endemic and Non-Endemic Brands) Pricing models
- Identifying opportunities to improvise the existing Amazon advertising products based on the advertiser feedback and feature gaps with competitive advertising products
- Training new hires on product and process support, also taking mock calls for testing new hires before launch.
- Trained new hires in technology required to access company systems and complete job tasks.
- Communicated campaign success and status reports to advertisers by outlining progress and analyzing known performance indicators.
Digital Marketing Intern
Sol Edu & Migration
Brisbane
05.2020 - 08.2020
- Worked Google Analytics to create information uniformity
- Performed market analysis and researched latest trends
- Designed and presented social media campaign ideas
- Created engaging content for Pinterest, Facebook and Instagram
- Responded to email and social media messages according to prescribed policies
- Tracked social media trends and adapted to attract target follower demographic
- Set up multimedia presentations for use in meetings with key stakeholders and senior management.
- Performed market analysis and researched latest trends.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Assisted in managing corporate social media channels.
Assistant Manager
Pinkblue Supply Solutions Pvt Ltd
Bangalore
07.2018 - 07.2019
- Taking on charge to release an order as required
- Verifying orders as per Invoice and controlling the orders as per the courier service
- Calling the customers as to know why they have returned the shipment and rectify it
- Know how to handle the incoming and outgoing shipments based on the courier requirements
- Creating manifestation for all the couriers on daily basis
- Monitoring the inventory stock by making our employees doing inventory checks every day
- Preparing clean documentation on every courier on a monthly basis and verifying the errors in the total process
- Coordinating with the packing team whether all the marking and labeling is going as per the standard.
Education
MBA - Advanced, Business communications/ Project Management
Torrens University Australia
Brisbane 02.2020 - 12.2021
B. Tech - Mechanical Engineering
Maharaj Vijayaram College of Engineering
Visakhapatnam 05.2014 - 05.2018
High School Diploma -
Narayana Junior College
Visakhapatnam 08.2012 - 03.2014
High School Diploma -
Delhi Public School
Visakhapatnam 04.2003 - 03.2012
Skills
Licenses
Communications management
Strategic planning
Digital marketing
Campaign development
Budgeting
Campaign management
Accomplishments
- Certifications:
- Account Management Amazon Advertising Campaign Planning Certification
- And Optimization support
- Amazon Advertising Foundations Certification
- Digital Advertising
- Amazon DSP Advanced Certification
- Business Development
- Amazon Retail for Advertisers Certification
- Mentoring
- Amazon Retail for Advertisers Certification
- CRM Sponsored ads certification
Certification
Amazon Advertising Campaign Planning Certification
Timeline
Amazon Advertising Campaign Planning Certification
01-2023
Amazon Advertising Foundations Certification
08-2022
Amazon DSP Advanced Certification
08-2022
Amazon Retail for Advertisers Certification
08-2022
Certificazione Amazon DSP
08-2022
Sponsored ads certification
08-2022
Account Specialist
Amazon India
02.2022 - 11.2023
Digital Marketing Intern
Sol Edu & Migration
05.2020 - 08.2020
MBA - Advanced, Business communications/ Project Management
Torrens University Australia
02.2020 - 12.2021
Assistant Manager
Pinkblue Supply Solutions Pvt Ltd
07.2018 - 07.2019
B. Tech - Mechanical Engineering
Maharaj Vijayaram College of Engineering
05.2014 - 05.2018
High School Diploma -
Narayana Junior College
08.2012 - 03.2014
High School Diploma -
Delhi Public School
04.2003 - 03.2012