Chirantan Ghosh

• Currently, I head the Growth function of TCS (Revenue $29 billion) for the Asia Pacific, Middle East & Africa, Latin America, Europe, and North America markets.
• Reporting to the CEO of the geographies, the global CIO, and the global CMO, my objective is to increase TCV and pipeline. Create sales engagements with CXOs and board members of strategic accounts, where BAU sales have not been successful.
• Run strategic sales and marketing functions with a digital-native and sustainable point of view.
• Grow portfolio revenue of strategic accounts, and create new revenue (over $100 million) streams. Crack high-priority, greenfield logos.
• Reporting to the global CIO, I lead digital transformation efforts, change management, and new AI product creation functions.

In the following roles, I served internal business units and global Fortune 500 clientele on product design, digital omni-channel marketing, SEO, SEM, ABM campaigns, media buying, sponsorship, events, customer advocacy, analytics, social media, analyst relations, and PR. Created thought leadership for products, services, and IPs to influence customers, prospects, industries, and alliances.

• Head - Growth, Europe and North America
• Head - Strategic Sales, Energy & Resources Americas
• Head - Growth, Strategic Sales Tribe, North America
• Leader - Special initiative, CIO Office
• Leader - Social & Digital Marketing, Digitate
• Lead - Digital Marketing, Connected Marketing DESS
• Head - Communications, TCS iON

VeriFone (Global POS leader) Mar’11 - Nov’11

• Advised the country head on analytics-driven digital marketing (SEO, SEM, social, and syndication).
• Increased 15% revenue by introducing a Real-Time Bidding (RTB) platform.

JIS Group (Conglomerate) Jun’10 - Feb’11

• Served as CMO, built the brand, marketing function, and media relations.
• Migrated the Group's 21 colleges to Google Cloud Campus, first in the nation.

Michael Page (Global HR Solutions Provider) Aug’09 – May’10

• Conceptualized and implemented a digital alliance strategy for the eCRM product.
• Oversaw affiliate marketing, analytics, advertising, social media, etc. to add revenue streams and reduce OpeEx by 18% in the NA region.

Zotoo (Social platform from Del Monte) Feb’08 - Jul’09

• Drove brand awareness among consumers, verticals/sectors, news, and entertainment media.
• Increased 30% member base.
• Forged a $1.2M alliance with Animal Planet (Discovery Network), NBC, USA Today, The Ellen Show, The Today Show, etc.
• Secured Google/SEO Search Engine Results Page (SERP), leading to 120K members in two quarters.

• Led corporate communications and PR efforts for North America. Spearheaded the creation of an offshore CoE for the US and global delivery. Edited, coached, collaborated, and advised on internal news and external press communications. Developed and executed localized marketing programs for customers, industries, and media.
• Generated market demand and brand recognition for Capgemini’s FSGBU by co-branding the World Wealth Report 2005, 2006, and 2007 with Merrill Lynch.
• Led corporate alliances with IBM, Hewlett-Packard, Cisco, Oracle, etc.
• Secured patents, Global Energy Awards from Smart Energy Alliance, to boost sales for the Energy Utility Chemicals unit.
• Migrated the Wall Street Journal, New York Times, and Harvard Business Review to the digital platform, working with the global Chief Sales Officer of Capgemini.
• Led Mar-Comm and change management communications for the acquisition of KANBAY, implementing a $10.9M branding campaign for the NA region.
• Led communications, crisis management, and internal communications for the CEO and CFO.

• Led the marketing team from the ground up for web-based product development and sales support. Delivered SEO ranking, UI-friendly web design and solutions, segmentation strategies, media buying, and customer retention programs using Salesforce.
• Formulated solutions-based GTMs to grow web advertising revenue.
• Developed email and online campaigns, generating 13% more revenue.
• Launched ad campaigns for telecom giants such as AT&T, Cingular, Vonage, etc.
• Managed client relationship portfolio of more than twenty Fortune 500 clients
• Drove 20% growth in online sales for T.D. Waterhouse, Prudential Financial, etc.

• I drove client account management, budgeting, and P&L. Oversaw product design, web, and operations.
• Supervised artists and coordinated with the sales team to increase the portfolio, CX. Increased enrollments by over 60%.
• Launched web portal for International Times. Improved MarTech and SEM.
• I made a promotional animation for Apple Inc. Facilitated media buying for print, TV, and radio.

• Designed a web presence and published a magazine. Developed a methodology for product syndication and distribution.
• Created a brand identity for a national campaign. Recognized as the Youth Convener of 1999.
• I got promoted to Art Director to redesign the corporate identity.
• Increased by over 75% in subscriptions. Liaised with the NYC and Orlando Chambers of Commerce for production.