Chitra Chaudhary
Content Marketing
Summary
Experienced professional with 5+ years in B2B and B2C content strategy. Recognized for achieving top awards and driving blog ranking, successful email campaigns, and compelling video scripts. Proven track record with an 80% success rate in securing featured snippets for key keywords. With years of experience managing both agencies and a team of 20+ writers, I excel in generating 360 degree content and overseeing content migration.
Overview
6
6
years of professional experience
Work History
Assistant Content Manager
HFCL
Gurgaon, India
06.2023 - Current
- Generated ideas and wrote high-quality, thought-provoking content in various formats: videos, webinars, whitepapers, case studies, e-books, research reports, blog posts, SEO articles, and more.
- Executed content projects from start to finish, including project management (kickoff, timelines, review), Writing, researching (i.e. SEO keywords or subject matter), and editing content.
- Provided editorial expertise and content best practices to cross-functional partners across the marketing organization.
- Researched and tested new content formats and channels to increase brand awareness and generate inbound leads.
- Defined and tracked key metrics for content marketing success and regularly evaluated how content is performing in terms of views, keyword rankings, conversions, etc.
- Developed international award-winning content entries and managed high-profile event content creation.
- Crafted compelling press releases, securing positive media coverage and enhancing brand reputation.
- Wrote video scripts and coordinated cross-functional teams and agencies throughout video production.
- Worked on UI/UX Content and copywriting
- Managed Social Media with the agency to decide what to pitch when to get maximum engagement
- Led a team of freelance writers and agencies
Senior Content Writer
Square Yards
07.2021 - 06.2023
- Write compelling content for Creatives, Landing Pages, SEO Blogs
- Proofread, Quality Check, and Edit Blog Posts of 3rd Party Content
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Conduct keyword research via SEMrush and use SEO guidelines to increase web traffic
- Worked on research blogs and marketing collaterals
- Involved in research, strategy, and execution of key events. Managed content and promotions for event, ensuring maximum outreach and engagement.
Technical Content Writer
Server Basket
06.2020 - 07.2021
- Adept at writing Blogs, Articles, Webpage Content, Social Media Content, Promotional E-Mails, 3rd Party Blogs and Articles
- Carefully documented technical workflows in private wiki for education of newly hired employees.
- Presented new technology and drafted white papers and other technical documents to complete packages.
- Maintained thorough knowledge of industry developments, staying current on best practices in technical communication.
- Increased website traffic with engaging blog articles on industry trends and product features.
- Managed multiple projects simultaneously while adhering to strict deadlines, demonstrating exceptional organizational skills.
- Collaborated with developers and engineers to produce accurate, high-quality documentation for software products.
Digital Marketing Executive/Content Writer
Connect2India
01.2019 - 05.2020
- Content Writing (Topics covered - News; social, exports, imports, trade, finance, finance products, ecommerce social media, Marketing, Website Content, Press Release, Proofreading)
- Business Blogs & News Article Development
- Created online presence to establish wider client base and develop marketing strategies.
- Maintain excel sheets to keep work organized and easily accessible.
- Preparation of presentation for sales purposes and clients to trade internationally.
- Generating leads through social media and Quora posts
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Devised content strategy to effectively engage target audiences.
Education
MCA - Computer Applications
BCA - Computer Applications
12th - Non-Med
10th -
Skills
SEO
Strategic Content Planning
Digital Content Management
Video Content Production
Blogging
Performance Tracking
Google Analytics
Marketing Communications
Content Syndication
Well versed with SEMrush, Buzzsumo, Hubspot
Timeline
Assistant Content Manager - HFCL
06.2023 - Current
Senior Content Writer - Square Yards
07.2021 - 06.2023
Technical Content Writer - Server Basket
06.2020 - 07.2021
Digital Marketing Executive/Content Writer - Connect2India
01.2019 - 05.2020
YMCA University of Science And Technology - MCA, Computer Applications
K.L.Mehta Dayanad College - BCA, Computer Applications
Kendriya Vidyalaya No.2 - 12th, Non-Med
Kendriya Vidyalaya No.3 - 10th,