Chitra Chaudhary

Work History

HFCL

Gurgaon, India

06.2023 - Current

Generated ideas and wrote high-quality, thought-provoking content in various formats: videos, webinars, whitepapers, case studies, e-books, research reports, blog posts, SEO articles, and more.
Executed content projects from start to finish, including project management (kickoff, timelines, review), Writing, researching (i.e. SEO keywords or subject matter), and editing content.
Provided editorial expertise and content best practices to cross-functional partners across the marketing organization.
Researched and tested new content formats and channels to increase brand awareness and generate inbound leads.
Defined and tracked key metrics for content marketing success and regularly evaluated how content is performing in terms of views, keyword rankings, conversions, etc.
Developed international award-winning content entries and managed high-profile event content creation.
Crafted compelling press releases, securing positive media coverage and enhancing brand reputation.
Wrote video scripts and coordinated cross-functional teams and agencies throughout video production.
Worked on UI/UX Content and copywriting
Managed Social Media with the agency to decide what to pitch when to get maximum engagement
Led a team of freelance writers and agencies

Square Yards

07.2021 - 06.2023

Write compelling content for Creatives, Landing Pages, SEO Blogs
Proofread, Quality Check, and Edit Blog Posts of 3rd Party Content
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Conduct keyword research via SEMrush and use SEO guidelines to increase web traffic
Worked on research blogs and marketing collaterals
Involved in research, strategy, and execution of key events. Managed content and promotions for event, ensuring maximum outreach and engagement.

Server Basket

06.2020 - 07.2021

Adept at writing Blogs, Articles, Webpage Content, Social Media Content, Promotional E-Mails, 3rd Party Blogs and Articles
Carefully documented technical workflows in private wiki for education of newly hired employees.
Presented new technology and drafted white papers and other technical documents to complete packages.
Maintained thorough knowledge of industry developments, staying current on best practices in technical communication.
Increased website traffic with engaging blog articles on industry trends and product features.
Managed multiple projects simultaneously while adhering to strict deadlines, demonstrating exceptional organizational skills.
Collaborated with developers and engineers to produce accurate, high-quality documentation for software products.

Connect2India

01.2019 - 05.2020

Content Writing (Topics covered - News; social, exports, imports, trade, finance, finance products, ecommerce social media, Marketing, Website Content, Press Release, Proofreading)
Business Blogs & News Article Development
Created online presence to establish wider client base and develop marketing strategies.
Maintain excel sheets to keep work organized and easily accessible.
Preparation of presentation for sales purposes and clients to trade internationally.
Generating leads through social media and Quora posts
Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
Planned and executed web, SEO, database marketing and social media advertising campaigns.
Devised content strategy to effectively engage target audiences.