Adobe Premier
Chitransh Saxena
Social Media Consultant & Senior Content Writer
Bhopal
Summary
Organized and reliable professional with a strong track record of effectively managing multiple priorities while maintaining a positive outlook. Demonstrated ability to take on additional responsibilities to achieve team objectives. With 5 years of experience as a Social Media Specialist in the media industry, I excel in problem-solving and consistently enhance customer satisfaction.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Social Media Consultant & Senior Content Writer
Appinventive
2 2023 - Current
- Monitored sensitive subjects on social media in relation to MP Government and alerted team in event of crisis.
- Developed social media calendar, which included social media posts, event campaigns, and more.
- Handled creative content for Department namely : Industrial Policy & Investment Promotion, Cottage & Rural Industry, MSME, JansamparkMP, Social Justice and Disabled Welfare, Environment, Cooperative.
- Handled Live broadcast of HCM
- Coordinate photo video team of HCM
- Closely monitored & covered Pravasi Bhartiya Diwas & Global Investor Summit held in Indore.
- Closely monitored & covered all HCM events.
- Prepared departmental reports.
- Handled 'Assembly Election 2023' monitoring & Live coverage.
Social Media Analyst
Winchimes Communications
6 2021 - 6 2022
- Working as social media executive for Department of Public Relations, GoMP. Handling social media accounts of different government departments.
- Portfolio includes departments of Cottage and Rural Industry, MSME, Department of Industry Policy and Investment Promotion, Labour Department and Science and Technology.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Preparing monthly, tri monthly and annual presentations to stakeholders on strategy and performance.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Engaged relevant influencers to build brand awareness.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Conducted research to determine current benchmark trends and audience preferences.
- Canvassing with relevant stakeholders including ministers, government and private executives for desirable outcome.
Media Consultant
Cottage & Rural Industry Govt. Of MP
06.2022 - 02.2023
- Led implementation of best practices to support Departmental service satisfaction initiatives.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Facilitated press conferences and other outreach events to raise visibility of organization. ( Bombay Times Fashion show )
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Used various social media platforms for media and blogger outreach.
Social Media Analyst
SF Consulant
11.2019 - 05.2021
- Handling government social media accounts of tribal welfare, medical education, culture and minority welfare through clientale of DPR MP.
- Tracked analytics of social media influence on campaigns for specific market and key campaigns across markets.
- Drove cross-functional collaboration with focus on quality service delivery.
- Writing video scripts, voice over scripts, success stories, multimedia content for social media handles of client partner DPR MP in Hindi and English.
- Camera handling, live broadcast scheduling and YouTube account operations as a reliever for camera crew.
- Preparing monthly analytics reports for the social media pages/accounts and steering strategy as needed.
Sub Editor
Jansampark Madhya Pradesh
08.2019 - 10.2019
- Wrote editorial content for monthly Sandesh magazine of GoMP.
- Researching and backing up content as commissioned by editor on stories.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Set layouts and selected photos for stories to boost readership.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Managed team of writers and junior editors to deliver accurate and engaging content.
- Checked reference sources to verify dates, facts and statistics.
- Supported publication by helping develop layouts and collaborating with production teams.
Content Writing Intern
GroundReport
04.2018 - 03.2019
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
Education
Bachelor of Arts - Mass Communication
Makhanlal Chaturvedi University
Bhopal 06.2012 - 06.2015
Master of Arts - Advertising And Public Relation
Makhanlal Chaturvedi University
Bhopal 07.2015 - 07.2017
Skills
Creative writing
Promotional marketing and advertising
Proofreading
Public Relation
Networking skills
Brand messaging
Canva expertise
Social Media
AI Tools
Software
Adobe Photoshop
Languages
Hindi
Advanced
English
Upper intermediate
Certification
Non Fungible Tokan
Timeline
Media Consultant
Cottage & Rural Industry Govt. Of MP
06.2022 - 02.2023
Social Media Analyst
SF Consulant
11.2019 - 05.2021
Sub Editor
Jansampark Madhya Pradesh
08.2019 - 10.2019
Content Writing Intern
GroundReport
04.2018 - 03.2019
Master of Arts - Advertising And Public Relation
Makhanlal Chaturvedi University
07.2015 - 07.2017
Bachelor of Arts - Mass Communication
Makhanlal Chaturvedi University
06.2012 - 06.2015
Social Media Consultant & Senior Content Writer
Appinventive
2 2023 - Current
Social Media Analyst
Winchimes Communications
6 2021 - 6 2022
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