Chitransh Shrivastav
Sales Professional
Priyadarshni Society, Ashram Nagar,Madhya Pradesh
Summary
Accomplished Sales Team Leader bringing unsurpassed sales and team leadership abilities. Keeps sales staff enthusiastic with proven coaching and mentoring strategies. Highly knowledgeable about market trends and customer relations.
Overview
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Sales Team Leader
Hindustan Coca-Cola
, Bhopal
05.2019 - Current
- To achieve the Sales, Distribution and Merchandising Objectives for the specified routes, through a team of Market Developers and Area Developers for a key market (volume and image).
- Job Responsibilities: Sales Plan Execution.
- Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary volumes.
- Define route plans of the Market Developers, Account Developers to optimize coverage cost effectively and ensure adequate productivity.
- Customer Management: Drive Relationship with Outlets through the team of Market Developers and Account Developers to ensure sustained business.
- Market Expansion.
- Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years.
- Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc.
- Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.
- Market Execution: Execute Channel Programmes, Promotional activities for the given set of outlets.
- Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards.
- Prepare MD wise action plans for improving RED parameters, HE etc.
- People Management.
- Carry out OJTs with MDs to improve Execution skills on the job.
- Track PJP Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJT.
- Evaluate performance and skills of MDs and provide inputs via on the job coaching, training etc.
- Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions.
- Review Performance and market issues to be resolved via daily Gate Meetings.
- Budget Management.
- Propose Discount spends for given set of outlets to drive business.
- Closely monitor customer outstanding and claims and ensure compliance to credit and other policies.
- Asset Control: Ensure regular tracking of our Assets and ensure asset movements etc in compliance to the Asset Policy.
- Refined team workflows to better capitalize on individual strengths and maximize market share.
- Expanded company customer base and cemented market presence by implementing strategic sales plans.
- Led team of 10 salespeople to exceed quarterly sales 25%%.
Territory Sales Officer
Hindustan Unilever ltd, Raigarh, CG
07.2017 - 04.2019
- Handling all Revenue, Acquisition and Distribution KPIs in the given territory.
- Prospecting, Qualifying and Negotiating with Retailers to promote and sell HUL Products.
- Retailer Mapping, Making Beat plans, Collecting Competitor’s data for new Product Planning.
- Provide proper Training to improve DSE productivity.
- Identify and Execute Business Development Opportunities.
Territory Sales Manager
Bharti Airtel ltd. Nagpur Upcountry, MAH
06.2015 - 06.2017
- Responsible for the ultimate success of a specific territory by identifying new growth opportunities that expand the company’s product portfolio in the market.
- Build long-term, productive, and mutually beneficial relationships with existing and new retailers.
- Ensure compliance of Distributors with their respective roles & Responsibilities.
- Manage and develop individual Distributor in an active and profitable manner.
Market Research Intern
Parle Agro Pvt. Ltd
BHOPAL, MADHYA PRADESH
05.2014 - 06.2014
- Study the Rural Strategies for Parle Agro Pvt.
- Worked as a Sales Representative in Bhopal.
- Recording Sales calls, conveying monthly schemes and payouts, merchandising, Visibility, working with distributors and wholesalers, salesman included my working profile.
- Worked on DSR PJP to track the performance of Sales Representative.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- New Product development
Education
Post Graduate Diploma - Management
Indira Institute of Management
01.2013 - 01.2015
Bachelor of Commerce - undefined
Bhopal School of Social Science
01.2009 - 01.2012
Skills
Sales strategy
undefinedTimeline
Sales Team Leader
Hindustan Coca-Cola
05.2019 - Current
Territory Sales Officer
Hindustan Unilever ltd, Raigarh, CG
07.2017 - 04.2019
Territory Sales Manager
Bharti Airtel ltd. Nagpur Upcountry, MAH
06.2015 - 06.2017
Market Research Intern
Parle Agro Pvt. Ltd
05.2014 - 06.2014
Post Graduate Diploma - Management
Indira Institute of Management
01.2013 - 01.2015
Bachelor of Commerce - undefined
Bhopal School of Social Science
01.2009 - 01.2012
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