Summary
Work History
Education
Skills
Community Development
Languages
Training
Timeline
Generic

CHITTARANJAN RAJBANSHI

Navi Mumbai

Summary

Aiming for senior managerial assignments in Buying/Merchandising /Private Brand Development / Modern Trade / Operations with a leading organization.

Work History

Chief Category Manager- (Foods and Non-Foods)

Reliance Retail Ltd
  • Initiated the identification of products tailored for the Institution segment, partnering with Category to address assortment gaps; achieved a 45% revenue surge in the segment within 6 months by strategically selecting products
  • Negotiation with Pan India Brands for contractual pricing for Institutional Segment
  • Spearheaded cross-functional efforts to bridge communication gaps between the internal sales team and National/Regional brands, resulting in a 30% decrease in fulfillment cycle time and enhanced overall product delivery efficiency
  • Joint Business Plan with National and Regional brands and target of the Business Plan for the next 30-60-90 days for the Institution segment
  • Directed staffing and recruitment efforts, leading to a 30% reduction in recruitment costs and a 20% decrease in time-to-fill vacancies, improving operational efficiency and profitability
  • Timely execution of s Marketing events related to the Institution segment and positive outcomes/results from the event
  • Implementation of Pricing policy for Institution Business based on time validity (monthly, quarterly, and annually)
  • Executed targeted training initiatives to equip the field team with in-depth product knowledge, leading to a 25% boost in RRCB sales and a significant market share growth in the consumer goods sector.

Senior Manager Private Label FMCG Food

Blinkit
  • Formulated and executed strategic plan for new product introduction on GROFERS Platform, closing assortment gap and enhancing the customer experience; achieved 50% increase in customer retention and 20% growth in average order value
  • Supplier finalization of FMCG Food products across pan India and regional basis
  • Orchestrated negotiations resulting in profit margins, closing Terms of Trade agreements, and planned sales strategies, resulting in a 10% cost reduction for the final product
  • Development of supplier as per business requirement
  • Pioneered supply planning of SKUs across warehouses as per monthly forecast, weekly sales trend, on-shelf stock & end cap visibility requirement
  • Demand forecast of SKUs and sharing monthly buying projections with suppliers to get visibility of production schedule at the supplier end so supplies for warehouses & stores can aligned on time
  • Administered entire SCM Activity, Vendor Dealing, Order Processing, Delivery, and DOI management
  • Engineered a collaborative effort with legal and marketing teams to analyze and address regulatory discrepancies in advertising campaigns, resulting in a 25% reduction in legal risks and enhanced brand reputation
  • Fortified Cream Wafers in four variants- Strawberry, Chocolate, Orange and Vanilla Biscuits range – Marie, Digestive, Salty, Sweet N Salty, Butter, Cream Sandwich Bakery Cookies range -Jeera, Atta, Ajwain, Tooty-Fruity, Coconut and Mix Dry Fruits, Mixed Fruit cake Namkeens range- Aloo Bhujia, Khatta Meetha, Navratan mix, Nutcracker, Moong, All in one, Diet Mixture Standard Cookies – Cashew Butter, Fruit N Nuts, Oatmeal and Choco chips, Rusk Oats, Porridge, Muesli (4 variants- Fruit & Nut, No Added Sugar, Berry Muesli and Almond & Raising, Breakfast Cereal Range.

Assistant Manager- Buying, Merchandising and Operations

Walmart
  • Accountable for negotiation of margin, TOT closure with vendors, sales planning, and JBP designing
  • Finalization of on-board vendor registration process
  • Optimized stock levels according to seasonal demand fluctuations, resulting in a 15% increase in sales revenue, and maintained a DOH of 20 days for each club segment
  • Introduce new items in the category and plan for 30-60-90 days
  • Confirmed payment receipts from vendors related to special offers and promotions
  • Guided the marketing team in planning and executing Print ads and Flyer initiatives, driving a 20% surge and a 12% increase in overall revenue.

Senior Executives- Private Label FMCG Food

Walmart
  • Development of a Regional vendor for processed food and Beverages to reduce the cost of the product
  • Ensure execution of end cap display for every newly launched product at each store level for brand promotion
  • Coordinate with the Food Safety Team to finalize the final product according to the FSSAI norms
  • Monitored Private Label sales and margin and published Private Label dashboard data
  • Facilitate and guide vendors for Food Safety audits and Ethical and Social Compliance Audits
  • Account and formulate a demo plan for private label items for better visibility
  • Pineapple, Mixed Fruit Jam, Honey, Vermicelli plain & roasted, Macaroni, Papad Cashew, Cashew Pista, Butter, Jeera, Atta and Ajwain Cookies, Milk Rusk, and Suji Rusk Hakka & Stick Noodles, Corn Flakes Canned products Pineapple Slice, Fruit cocktail, Red cherries, Peaches, Litchis seedless, Pears, Sweet corn cream style, Baby corn, Baked Bean, Mushroom slice, and Tomato puree Choco pearl Milk Chocolate, Milky Delight, and Cashew Delight RTF (Ready to Fry), Pickles with garlic and cottonseed oil, and Pickles with Mustard oil in four variants (Mango, Mixed, Lemon, and Green chilly)
  • Green Peas and Frozen corn
  • Sauces (Green Chilly, Red Chilly, Snack Dressing, Vinegar, Soya) Premium Tea, Assam Blend CTC, Gold Tea, and Teabags

Executives- Purchase

Linc Pen and Plastics Ltd
  • Identification of Suppliers as per requirement
  • Negotiation with suppliers
  • Interacted with different Vendors for billing and assured delivery of raw materials to the factory & contractors
  • Checked all the purchase bills from suppliers with GRN and entry on the system and systematically established all documentation of the purchase.

Education

MBA in Finance -

IGNOU
01.2016

M.Com. -

Netaji Subhas Open University
01.2009

Skills

  • Matrix ERP 91
  • SAP (ERP) 47
  • MS Office
  • Excel
  • MS Access
  • PowerPoint
  • SAP FICO

Community Development

Associated in CSR activities with Walmart India Pvt. Ltd.

Languages

  • English
  • Hindi
  • Bengali

Training

Trained in SAP FICO during 2008

Timeline

Chief Category Manager- (Foods and Non-Foods)

Reliance Retail Ltd

Senior Manager Private Label FMCG Food

Blinkit

Assistant Manager- Buying, Merchandising and Operations

Walmart

Senior Executives- Private Label FMCG Food

Walmart

Executives- Purchase

Linc Pen and Plastics Ltd

MBA in Finance -

IGNOU

M.Com. -

Netaji Subhas Open University

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CHITTARANJAN RAJBANSHI