Christina James

• Business Marketing Head for Financial Services in Benelux And Nordics, leading a team of three marketing professionals within two years of joining. Mentoring and coaching freshers to build knowledge and marketing skills.
• Spearheaded marketing touchpoints for deals worth $500 Mn across Europe.
• Executed GTM plan for new partnership with Temenos driving a press release, 191k impressions in social media campaign, 150+ booth footfall and 130+ leads through participation at TCF'23 that opened conversation for deals.
• Multi-touchpoint campaign with Pega to build traction with our accounts in Europe leading to a breakthrough deal with a Belgium-based financial services company.
• Key member of marketing leadership team that works on differentiated strategic projects beyond the role such as World Economic Forum(led campaign for two consecutive years for the affiliated program), Customer Advisory Board, Analyst and Advisor Day, and #ShePowersProgress initiative.
• Played pivotal role in setting up and positioning the Amsterdam Scale Digital Center that hosts 24+ customer visits. It is part of HCLTech's network of connected FS innovation labs for incubating new ideas and technologies.
• Instrumental in building regional sports sponsorships like KNCB(National women's cricket team) and HJK(Women's football) to create mind share among key customers in the geography.
• Spearheaded an year-long campaign for a $100Mn account celebrating 5 years of partnership, engaging 30+ CXO's and key stakeholders through hybrid events and driving account engagement for 1500+ employees.
• Secured long-term accounts by executing Account-Based-Marketing strategies for cross-sell and up-sell in 8 key accounts contributing to growth of the vertical by 14.4% yoy.
• Conceptualized event KPIs to validate and demonstrate success of marketing event campaigns which was adopted at the organization level.

· Performed market assessment of GeniSIGHTS and analysed scope for improvement in the webpage.

· Worked on building geniSIGHTS brand image and social media presence and increased followeres to 600+ by daily posts and weekly blogs.

· Worked on lead segregation and identified potential customers for the new product.

· Built promotional campaign for the launch of ‘FAST’ their new BI cloud dashboard through over 20 posts and 300+ attendees for event launch.

· Promoted consecutively over 2 years from Trainee Software Developer to Software Engineer

Road map planning, Feature prioritization and scope analysis for Microsoft SPLA with a 5 member team, planning resulted in 10% optimisation of time estimated.

· Successfully launched SPLA in design sprints with zero defects.

· Collaborated Cross functional requirements with teams and translated business-to-technical requirements and double hatted as a Business Analyst in the absence of BA in the team.

· Materialised and Developed fuctionalities in the SPLA web application for 3 vendors by addressing business concerns and working on 20+enhancements.

Active member of the Placement Committee in GLIM and organized 12+ mentoring and leadership sessions with industry experts

· Won 'Miss Fresher' and part of the Students Council of FCRIT and organized 20+ events as the Assistant Sports Secretary.

· Instrumented sponsorship from MTV as part of the Sponsorship team for ETAMAX

· Organized technical events as the Joint Secretary in the IETE Council of FCRIT.

Won 'Miss AEJC' Personality Contest

· Voted as Head girl & House Vice Captain.

· Led as captain for Throwball and Played district level Throwball.