Christina Synthiya. C

• Owning and Implementing the Route to Market strategy for respective regions.
• Ensuring optimization and expansion of RTM in urban as well as rural channels.
• Responsible for handholding the regional sales team in the change management initiatives.
• Drive strategic initiatives through advance analytics to drive business growth through right sales mix.
• Onboarding the Distribution Officers (DO)/ Distributors (DB) / Sales Officers (SO).
• Responsible for assessment of DOs & DBs and work on a continuous improvement plan.
• Driving all the efficiency KPI’s across all the DBs & Sub DBs in urban as well as rural channel.
• Collaborating with the Sales Automation team for smooth rollout and effectiveness of automation solutions for distributors as well as sales team.
• Partnering with the central Sales Training team in carrying forward the training agenda and developing sales capability at regional level.
• Responsible for the complete gamut of activities at the regional level related to Sales Force Effectiveness.
• Keeping track of latest trends in the areas of RTM, Sales IT & Sales Capability & make appropriate action plans along with the Central teams.

Handling entire South Kerala - GT
• Handling Foods business which comprises of multiple product category like Biscuits, Noodles, Snacks, Juice, chocolate & confectionery
• Strategizing territory segmentation basis market potential to launch focused customer outreach activities resulting in increased market coverage and increasing market share.
• Driving category and channel growth across my circle.
• Conducting comprehensive industry analysis to gain insights on market requirement, engaging in strategic planning to enhance the brand visibility in the market place.
• Tracking the competition growth to understand the market stand and play vital role by increasing the depth in the top outlets.
• Focusing on top contributing loyalty outlets, to evaluate the SOS of competition Vs organization.
• Section level customized inputs working to ensure the sub category level growth, tackling the market infiltration in a structured way by reiterating the company inputs & benefits.
• Ensured sampling activity to increase the bowl per consumption.

• Coaching sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Contributing towards automation of training processes, work with the sales development team towards creation and execution of the sales capability blueprint towards building & future ready sales organization.
  • Handling Assessments conducted for existing sales force to retain product and sales process knowledge.
  • Taking initiatives to directly engage the key partners.
  • Function training to meet business objectives.
  • Measuring effectiveness of the training content dissemination with linkage to overall business.
  • Design and implement the sales force rewards system in line with the set objective.
  • Competency based training on competency framework with the team.

Retail Trade, Managing Distributors:

a. Assists in developing and maintaining business, sales, and marketing plans.
b. Responsible for primary and secondary sales.
c. Appointment and removal of distributors for distribution of Nestle stocks.
d. Long term and short-term target planning with distributor.
e. Training of distributor staff to meet Nestle objectives in the market.
f. Implementation and maintenance of company standards at the
distributor
g. Responsible for market return correction, on right SKU to be billed in the right Channel.
h. Working on Opportunity business.
i. Processing of distributor claims.
j. Ensuring purchases and payments by distributor to company as per monthly objec
tives.
k. Quarterly distributor ROI review to ensure Profitability.
Managing Market
a. Handling 11 channels of distribution in the market.
b. Channel growth and Category growth MOM analysis.
c. Implementing company visibility programs in the market.
d. Reporting market realities and competition activity to company.
e. Achieving of distribution objectives of key SKUs/Brands MOM.
f. Ensuring market Hygiene.
g. Rotation/ clearing on expired stocks from market.

• Defining the overall Sampling strategy for Coffee & Bev
• BU in alignment with the MBS vision, Along BM's to define "Picture of Success" of Sampling activations
• Establish & Implement mechanisms to measure & track sampling efficiencies on a weekly basis
• Coordinate and work with Nestle profession to drive youth sampling agendas in colleges
• Defined and implemented way forward for "SGA" as an important lever for NESCAFÉ Latte
• Establish & Implement mechanisms to measure & track SGA efficiencies with the sales team
• Defining the promo value range for all SKU's within the BU
• Placing order with vendors for elements MOM for PAN INDIA activation
• Developed a promo catalogue for the BU based on the above along with Purchase & BM's
• Channels wise SKU wise gap and growth analysis Quarter review meet with sales team.

Handling of Supermarkets for North of Chennai city
• Achieving store level monthly targets
• Domination of Nestle products in their respective categories as per market share
• Implementing consumer engagement activities to drive consumption and sales
• Improving CSL/Fill rate for every single customer
• Execution of corporate visibility programs
• Monthly business review with top customers
• Regular market and competition feedback to company
• Retail off take analysis
• Interaction with brand managers and marketing team

Handled pharmacy channel for entire southern India
• Tracked the performance and growths of individual territories within south India
• Implemented company programs in the channel
• Workflow and purchase orders in SAP
• Coordination with field sales team for trouble shooting
• Market visits to monitor execution.

• Handled Trichy, Karur, Manaparai, Perambalur Markets
• Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
  · Recruitment of Promoters
  · Imparting product knowledge to promoters
  · Training the team on customer handling and selling skills
  · Mock call and role play at the counter
  · Ensuring shelf off take.
  · Monthly meeting at promoter level & Supervisors
  · Synchronization of daily sales - store level
  · Software installation at Hair consulting Zone
  · Mapping Promoters
  · Monthly achievement of Targets

• Target vs Achievement every quarter
• Recruiting Promoters for each area.
• Training them on product knowledge
• Training on selling skills.
• Mock calls at the counter
• Market visit – increasing the counter count in TN & KL.
• Updating weekly sale.
• Visibility & merchandising during market visit.
• Checking reports and visibility.
• Placing orders every week.
• Damage clearance.
• Monitoring shelf off take.
• Promo plan for different chains.
• Co-ordination of weekly review meeting.
• Mapping stores.