CHRISTOPHER KELLY
Carmel
Summary
Dynamic Content Operations Leader with over 15 years of experience bridging the gap between multimedia content creation, technical project management, and enterprise workflow optimization. Proven track record in architecting scalable production pipelines and managing cross-functional teams while leveraging advanced technology to streamline the end-to-end content lifecycle. Expertise in cultivating stakeholder relationships, executing high-stakes media strategies, and optimizing tools to enhance efficiency, boost audience engagement, and drive substantial business growth. Committed to delivering innovative solutions that elevate organizational performance and maximize content impact.
Overview
24
24
years of professional experience
Work History
Director – Technical Solutions, Production Workflow
Ross Video
07.2008 - Current
- Commercial Growth & Scaling: Drove a 400% increase in sales for core Media Asset Management (MAM) and Video Server product lines since 2020 by aligning technical capabilities with enterprise client operational needs.
- Pre-Sales & Workflow Architecture: Transformed the pre-sales engineering process, leading a high-performing team of solution specialists to architect custom, end-to-end multimedia production and editorial pipelines for global enterprise accounts.
- Cross-Functional Alignment: Partnered directly with product development, marketing, services, support, and sales executives to translate market gaps and customer pain-points into high-revenue product enhancements and flawless project executions.
- Product Lifecycle Strategy: Directed product management strategies for MAM systems, optimizing digital asset governance, metadata framework efficiency, and scalable content searchability for enterprise clients.
- Stakeholder Management: Served as the strategic technical advisor for internal teams and external clients, ensuring seamless cross-departmental execution of high-stakes media deployment contracts.
- Past Roles: Product Manager – Media Asset Management, Technical Sales Specialist, Demo Artist and Trainer.
Multimedia Producer
Waterman Broadcasting
09.2005 - 10.2008
- Content Lifecycle Management: Managed the end-to-end content lifecycle—including ideation, writing, shooting, and editing—for high-impact on-air station promotions.
- Infrastructure Governance: Served as the critical strategic liaison between the creative services department, IT, and engineering to manage and maintain core digital editing infrastructure and 8 Final Cut Pro workstations.
- Cross-Functional Coordination: Governed production calendars and project delivery deadlines, coordinating with internal stakeholders and technical teams to ensure message consistency and operational alignment.
Senior News Producer / Director
WSJV
05.2002 - 09.2005
- Team Leadership: Directed live, fast-paced news broadcasts, managing an operational staff of up to 13 personnel, including a newscast directing staff of 3, a production assistant staff of 5 to 10, and creative services producers.
- Operational Readiness: Orchestrated "strategic moment execution" during live breaking news cycles, ensuring strict deadline adherence, 24/7 operational readiness, and real-time content alignment.
- IT Integration: Partnered directly as the on-site technical liaison with the corporate IT department to integrate modern digital newsroom solutions, improving cross-departmental collaboration and workflow efficiency.
Education
Bachelor of Arts - Speech Communication
University of Illinois
Urbana/Champaign, IL08-2000
Skills
- Editorial workflow optimization
- Editorial and video management
- Cross-functional leadership
- Multimedia content production
- Understanding client needs
- Efficient problem-solving
Timeline
Director – Technical Solutions, Production Workflow
Ross Video
07.2008 - Current
Multimedia Producer
Waterman Broadcasting
09.2005 - 10.2008
Senior News Producer / Director
WSJV
05.2002 - 09.2005
Bachelor of Arts - Speech Communication
University of Illinois