CHRISTY N BENNY
Bengaluru
Summary
Digitally native, Web3-curious, and socially fluent marketing specialist with 5+ years of experience across digital strategy, content creation, and community engagement. I’ve built digital identities, driven conversation around brands, and led online activation campaigns across Facebook, Instagram, Twitter/X, and Telegram. Whether it’s crafting educational threads, jumping into a meme war, or launching a Telegram community, I bring the energy of crypto Twitter and the structure of brand strategy. Currently seeking to learn and contribute creativity, hustle, and crypto-love to cryptographic systems, distributed computing, and web3 along with social media marketing and designs.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Branding and Marketing
Freelancer
08.2022 - Current
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Digital Marketing Specialist
DHOOH AL ABYATH TECHNOLOGIES
03.2024 - 08.2024
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Validation Specialist
APNA
10.2021 - 07.2022
- Created validation logic and decision rules to verify large-scale user-submitted datasets.
- Led a QA team to establish new operational protocols for authenticity, accuracy, and anti-fraud systems.
- Gained firsthand experience in algorithmic thinking, automation, and data security.
- Assisted in the preparation of regulatory submissions by providing validation-related documentation, contributing to successful approval outcomes.
- Improved validation processes by implementing risk-based approaches and streamlining documentation.
Website Manager
Diya Systems
05.2021 - 10.2021
- Addressed client website issues, troubleshooting errors, and ensuring smooth website operation during live chats.
- Hosted websites and maintained client engagement during issue resolution.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Performed ongoing competitor analysis and market research to identify emerging trends and areas for potential improvement within site architecture and content offerings.
Accounts Manager
Swiggy
11.2019 - 04.2020
- Managed restaurant owners' accounts in Tamil Nadu and Kerala on the Swiggy platform.
- Diagnosed and resolved issues faced by restaurant owners, providing effective solutions.
- Implemented efficient billing procedures to reduce outstanding receivables and improve cash flow.
- Collaborated with purchasing department to reconcile vendor invoices and facilitate payments.
- Maintained comprehensive client records within CRM systems, ensuring accurate tracking of interactions and facilitating effective follow-up activities.
Digital Interaction Expert
24/7.ai
08.2018 - 10.2019
- Served as a chat support agent for Best Buy (US), recommending appropriate products and solutions within budget constraints.
- Handled three simultaneous chats, ensuring prompt and satisfactory solutions for clients.
- Developed customized digital strategies to meet specific client needs and goals, resulting in increased engagement.
- Improved customer satisfaction rates by providing timely and effective support for digital products and services.
Education
Computer Application
Koshys Group Of Institutions
Bengaluru, India05-2018
Skills
- Social Media Strategy (X/Twitter, Instagram, TikTok, Telegram)
- Community Management & Brand Voice Building
- Content Creation (memes, carousels, videos, threads)
- Copywriting (short-form, educational, humorous)
- Campaign Analytics & Engagement Metrics
- Crypto Culture Awareness & Web3 Trends
- Live Updates & Daily Telegram Posting
- Influencer & Micro-Creator Engagement
- Slack, G-Suite, Notion, Social Scheduling Tools (Later, Buffer)
- Canva, CapCut, Figma (basic graphics/video editing)
Certification
Cloud Computing
Languages
English
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Tamil
Advanced (C1)
Hindi
Intermediate (B1)
Timeline
Digital Marketing Specialist
DHOOH AL ABYATH TECHNOLOGIES
03.2024 - 08.2024
Branding and Marketing
Freelancer
08.2022 - Current
Validation Specialist
APNA
10.2021 - 07.2022
Website Manager
Diya Systems
05.2021 - 10.2021
Accounts Manager
Swiggy
11.2019 - 04.2020
Digital Interaction Expert
24/7.ai
08.2018 - 10.2019
Computer Application
Koshys Group Of Institutions
Similar Profiles
Ella BalderramaElla Balderrama
Personal Trainer at FreelancerPersonal Trainer at Freelancer
LUAN PAULINO DA SILVALUAN PAULINO DA SILVA
Helpdesk / Suporte Nível 1 E Automação Python at FreelancerHelpdesk / Suporte Nível 1 E Automação Python at Freelancer
Poojitha Reddy NallaPoojitha Reddy Nalla
Data Annotator at FreelancerData Annotator at Freelancer
Yahya AljohaniYahya Aljohani
Filmmaker at FreelancerFilmmaker at Freelancer
SHARMILA SSHARMILA S
IT Audit Consultant at SeimensIT Audit Consultant at Seimens