Summary
Overview
Work History
Education
Skills
Certification
Softwares
Languages
Accomplishments
Timeline
Generic

CHRISTY Praveen

Bangalore

Summary

Experienced Design Manager bringing over 10+ years' experience applying creative and people management abilities to diverse customer needs. Experienced in Project / Resource management and effective at collaborating with designers, global stakeholders with a keen interest towards improving operational efficiency. Strong leader with the potential to manage and complete projects directly or through delegation and dedicated towards fostering an inclusive environment.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr. Digital Producer

Prime Video & Amazon Studios
Bangalore
09.2023 - Current
  • Led end-to-end creative production for global titles, managing 400+ campaign with 21K+ assets delivered across all Prime video regions – (top titles: Reacher, Rings of Power, My Fault: London)
  • Ensured 100% on time deliveries for campaign production, through effective delegation to all sub-teams (Design, Quality and Trafficking ops).
  • Managed stakeholders from three different time zones (IST, CST and GMT) - planning, negotiating and prioritising work accordingly.
  • Worked on the Business reviews (WBR and MBR) for the European (EU) line of business (LOB), leading it with internal leadership and stakeholders.
  • Hosted Kick-of-calls and Weekly connects with all sub-team POCs to address concerns or updates in standard operating procedures (SOP), ensuring information is cascaded to all relevant sub-teams.
  • Part of the recruitment panel and conducted On-site interviews for 46 full-time Visual/Production Designers and Digital producers for India and Costa Rica, (55% inclined).
  • Automated 76% of manual efforts from the Digital Producers within the intake process, saving 182mins in total per campaign.
  • Managed (dotted-line) a team of 5 producers, evaluating their performance reviews on a regular basisalong with the Sr. Manager for Producers.
  • Ideated and owned the end-to-end process and SOP creation for the Follow-the-sun project between India and Costa Rica.
  • Currently working on a Kaizen event for the EU LOB, with a goal of reducing 50% overall production lead time (from 4 to 2 days).

Design Manager

Amazon Advertising
Bangalore
04.2022 - 05.2023
  • Led and managed a team of 6 Senior and Visual designers, overseeing their work and providing guidance and feedback to ensure quality and on-time deliveries.
  • Initiated and implement SLA reduction project, leading to 59% reduction in SLA for specific creative types, optimising the workflow based on complexity.
  • Collaborated with stakeholders on multiple design projects (New placements, Pre-sales), creating workflow and ensuring global adherence.
  • Built and maintained relationships with internal teams (Brand-stores, QA, Ad ops, Expansions) and global stakeholders (Campaign managers, Creative strategists and Program managers).
  • Initiated and implemented the presales project globally collaborating with partner teams, leading to 8% increase in win rate and +19% increase in average upsell amount (€1.5MM).
  • Implemented Quality initiatives within the team (Creative Score, Random audits), quantifying teams output quality for leadership visibility.
  • Supported and supervised creative campaigns handled across EU5, CA and US regions.
  • Owned the Weekly Business Reviews, highlighting issues to leadership, stakeholders and proposed potential mitigations.
  • Part of the recruitment panel and conducted On-site and Phone screen interviews for 87 full-time Visual Designers, (17% inclined).
  • Part of quarterly talent reviews, gaging designer's performance and implementing next steps (promotions or coaching) based on the discussions. Promoting two Visual Designers to Sr. Visual designers in 8-months.
  • Launched and led the Revision Reduction project, reducing designer facing revision round by 10%.

Visual Designer

Amazon Advertising
Bangalore
04.2018 - 03.2022
  • Delivered quality and cohesive designs ready for deployment with proper design rationale, meeting 100% performance metrics.
  • Worked on Amazon complex executions, such as Fire TV, Fire-Tablet, Landing pages, Kindle, Audios and Static creative ads.
  • Conducted communication audits to report discrepancies and improve the overall feedbacks from immediate and end customers.
  • Trained new-hires as part of the onboarding program and set-up a process for cross team collaboration as SME. Overall conducting 34 trainings for the team.
  • Understood Amazon's advertising policies, and acted as the main POC for two sites.
  • Designed creatives for Amazon's Major events like, Prime day, Black Friday Cyber
    Monday, Valentine's day, Easter, Father's and Mother's Day. Also review designers creative and provided feedbacks with design scores.

Creative Resource Manager

Amazon Advertising
Bangalore
01.2021 - 01.2022
  • Owned work allocation for two global sites (Bangalore and Bratislava), occasionally
    supporting a third site (Costa Rica).
  • Simplified the assignation process by implementing automated triaging workflow
    with internal tools, reducing 72% of the CRMs manual assignation tasks.
  • Supported the design managers with the promotions by providing 21 promotions
    feedbacks, with 100% candidates promoted.
  • Collaborated with Design managers, and conducted Kaizen event on Creative workflow to remove waste and improve the team's efficiency.
  • Conducted sessions with the team to explain the SLAs and ensure the due dates
    were met. Also sharing infographics, overall improving SLA metrics by 12%.
  • Monitored the queue and ensured al assignments assigned showed progress and also managed escalations from internal and external stakeholders.
  • Supported as a Buddy for one Workflow Analyst, one Sr. Designer and two Visual Designers, with onboarding and queries.
  • Established workflow for PAN-EU campaigns ensuring consistency in process with global partner teams, eliminating negative impact on metrics.
  • Trained two employees (one Workflow Analyst and one Sr. Designer) on the CRM roles and responsibilities, ensuring smooth transition.

Visual Design Associate

Global Production Services, Amazon
Chennai
10.2015 - 03.2018
  • Collaborated with stakeholders to understand requirements, set expectations and produce high quality outputs.
  • Worked with Art-Directors, creating stores-pages for various 'Amazon Sale'. Achieving top productivity and quality figures.
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.

Imaging Associate

Digital Imaging Services, Amazon
Chennai
04.2014 - 09.2015
  • Worked on image retouch for various categories within Amazon's verticals, received top performance recognitions.
  • Collaborated with Quality control team and worked on Data Analysis, Defect reduction, Sampling, Live site audit and based on findings conducted refresher trainings for the team.

Education

BSc. - Visual Communication

D.G. Vaishnav College
Bangalore
03-2014

Skills

  • Microsoft Office
  • Business Metrics
  • Project Management
  • Graphic Design
  • Stakeholder Management
  • Leadership
  • Strategic business initiatives

Certification

  • Project Management Foundations
  • Digital Marketing (Tools & Services)
  • Making Great Hiring Decisions
  • Ad Policy Certified

Softwares

  • Photoshop
  • Salesforce
  • Powerpoint
  • Quick-sight
  • Illustrator
  • MS office

Languages

English
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Malayalam
Upper Intermediate (B2)
B2
Kannada
Beginner
A1
German
Beginner
A1

Accomplishments

  • Four L9 Awards, Amazon
  • Six Accolades, Amazon
  • One Ahead Award, Amazon

Timeline

Sr. Digital Producer

Prime Video & Amazon Studios
09.2023 - Current

Design Manager

Amazon Advertising
04.2022 - 05.2023

Creative Resource Manager

Amazon Advertising
01.2021 - 01.2022

Visual Designer

Amazon Advertising
04.2018 - 03.2022

Visual Design Associate

Global Production Services, Amazon
10.2015 - 03.2018

Imaging Associate

Digital Imaging Services, Amazon
04.2014 - 09.2015
  • Project Management Foundations
  • Digital Marketing (Tools & Services)
  • Making Great Hiring Decisions
  • Ad Policy Certified

BSc. - Visual Communication

D.G. Vaishnav College

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CHRISTY Praveen