Cibi R M

I began my career with a passion for Sociology, leading me to explore economic sociology and develop an interest in marketing and buyer psychology. With a background in economics and arts, I pursued marketing from both macro and micro perspectives. Self-taught skills led me to a marketing agency, where I transitioned from writing complex copy to creating empathetic, straightforward content.

In the B2B SaaS sector, I took on diverse responsibilities, including content strategy, go-to-market planning, and product negotiations. I collaborated closely with the product team, providing insights to align product features with market needs and assisting in the development and positioning of new products. My multilingual abilities and strong communication skills helped me manage these tasks effectively.

I developed and maintained editorial calendars, style guides, and metadata frameworks, while also overseeing content migration, analyzing marketing data, managing teams, and allocating budgets. My video marketing skills complemented my overall strategy, enhancing engagement and impact. I ensured consistent writing tone and style, tracked content ROI, conducted routine content audits, and performed competitor research to identify opportunities. My role also involved updating content strategies and planning and creating aligned content.