CINDRELLA GEORGE

• Identified opportunities for upselling and cross-selling through thorough market research and customer segmentation analysis.
• Enhanced team productivity by developing comprehensive sales reports and performance metrics analysis.
• Implemented new CRM system, leading to better customer relationship management and increased deal sizes.
• Managed portfolio of key accounts, ensuring high levels of client satisfaction and retention rates.
• Analyzed sales data to identify patterns, informing adjustments in strategies that drove significant improvements in overall performance.
• Deal Entry in Client tool after re-checking information correctly.
• Facilitated smoother communication among departments by organizing shared digital files and creating easy-to-navigate folder structures.
• Coordinated with cross-functional teams to gather necessary information for accurate record-keeping and reporting purposes.

● To ensure revenue generation for company

● Making sales calls ,Preparing client proposals & presentations ,plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly

● Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.

● Maintain strong relationships with clients and agencies in persons portfolio

● Conducting competition tracking and monitoring on frequent basis

● Understand in detail about client spends at brand level and then develop Go to Market approach

● Media Tracking to generate prospects

● Provide written brief to programming for spot / commercial based on inputs from client / agency

● Ensure that ROs and TOs are appropriately generated and spots are scheduled accordingly (through sales coordinator and scheduler)

● Work to bring core brand creative to life by designing multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR

● Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment.

● Ground level B2C sales in k-10 and k-12 segments.

● Calling and fixing appointments for Zoom sessions or F2F meetings from leads given.

● Converting sales leads on spot sales during sessions. ● Giving live illustrations on products and Its benefits.

● High level objection handling skills and manipulating techniques.

● Logical interpretation with real time scenarios and deep convincing skills.

● Updating daily sales tracker report. ● Mentoring existing sales leads.

● Offering product services after sales.

• Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies; generating, validating and qualifying the leads
• Improving customer base by maintaining effective relationships with both external and internal stakeholders; assessing, clarifying and validating customer needs on an ongoing basis; managing client outstanding amount not being paid above 60 days.
• Charting out strategic plans and contributing towards enhancing business volumes & growth; visiting clients offices, meeting area managers and build a face-face interactions.

• Developed and sustained solid relationships with key clients that bring in the most income for the company
• Built a thorough understanding of key clients' needs & requirements and prepared customized solutions.
• Strengthened client relationships by providing consistent communication and addressing their needs promptly.
• Delivered highly professional sales and marketing expertise and back up to sales representatives.