C K SRINIVAS
Chennai
Summary
Strategic sales and marketing specialist with over 26 years of cross-cultural experience in Sales & Marketing. Excellence in planning, formulating, and implementing sales strategies and promotions and drive revenue with profitability by maximizing sales. Experience in Business Development and RFQ Handling with hands on Experience in Costing of Products. Proficiency in designing successful sales techniques and strategies using customer and market feedback. Designed and executed channel sales & distribution strategies to achieve segment-wise targeted sales volumes, market shares, and reach coverage objectives in different product categories. Record of accomplishment in conducting competitor analysis, market trends & competitor moves to achieve market share metrics. Skills in problem solving coupled with sound decision making for enabling effective solutions leading to high customer satisfaction and low operational costs.
Accomplished AVP fosters performance-based culture centered on building and deepening customer relationships. Engages customers with strategic approaches and builds trust and loyalty to drive sales and territory growth. Knowledgeable about financial, operational and sales leadership.
Overview
13
13
years of professional experience
Work History
AVP – Sales, Marketing & Business Development
Motherson Automotive Technology and Engineering
11.2008
- Heading Marketing and Business Development for plant dedicated
- Core member in the Financial interpretation of the company Business Scenario
- Project Development, Sales Forecasting, Budgeting, MIS, and New Product Development
- Responsible for Sales increase and Strategy adopted to meet Targets
- RFQ Handling and Cost Estimate
- Creating and implementing processes, systems to enhance the support functions
- Analyzed various Cost factors as an aid to finalize cost of components
- Financial metrics to evaluate product opportunities and performance
- Increase Market Share with New Business Opportunities.
Territory Manager Marketing
Hindalco Industries Limited
01.2006 - 10.2008
- Product Development Coordination with OEMs like Hyundai, Ford India, HM and after market Penetration
- Achieved/exceeded monthly sales targets and market share with Markup of 40% by identifying and appointing new strategic partners in the geographic territory of Tamil Nadu region (Chennai, Trichy, Madurai, Coimbatore)
- Appointed and trained new dealers in Chennai and Upcountry for deeper penetration of Segmented Markets
- Achieved the maximum sales in the year 2005-06 and 25% growth in contribution for the year FY07 over FY06
- As part of Network Expansion, appointed New Distributor in Coimbatore, Mettupalayam
- Increased the supplies to Ford India in accessories division and Hyundai Accessories in FY07 by starting supplies with measures such as Training & educating Customers about Alloy Wheels and Its Importance.
Key Account Manager – OEM
Amara Raja Batteries Limited
07.2004 - 01.2006
- Supplies to Hyundai Motors India kickstart
- Organized promotional activities including awareness campaigns like Road Shows, Exhibitions and so on for enhancing brand awareness
- Providing Solutions to Customers in association with R&D department for Bettering product performance
- Increased turnover of Ashok Leyland from INR 12.5 Crores to INR 14 Crores for the year 04-05 thru VAVE Program
- Successfully completed Supply of Batteries to Hyundai and increase Market share from 0 % to 30% in the span of 6 Months of Product Introduction
- Hands on Experience Working with Toyota , GM ,Telco and other OEM’s
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Conducted Workshop Training Programs – Dealers and OEMs.
Sales and Service Engineer
Brakes India Limited
09.2000 - 10.2002
- Responsible for Warranty Claims
- Dealer Training at OEM and Garage Locations
- Institutional Sales like SAIL / BHEL etc.
Supervisor Production, Machine Shop
Hindustan Motors India Limited
11.1995 - 08.2000
- Responsible for Gear Box Manufacturing, Gear Cutting and Rejection Handling
- Field Claim Analysis
- Gear Cutting and Inspection Process.
Education
PGDBM - Marketing Management
Indira Gandhi National Open University
01.1999
Advanced Training - Quality and Techniques
Advanced Training Institute Dasnagar
01.1999
Diploma - Quality Management and ISO 9000
National Institute for Research and Development (NIFRD) Chennai
01.1997
D.M.E. - Mechanical Engg.
State Council of Technical Education, West Bengal
01.1995
Bachelor’s - Science
Calcutta University
01.1993
Skills
- Strategic sales and marketing
- Planning, formulating, and implementing sales strategies
- RFQ Handling
- Costing of Products
- Designing successful sales techniques and strategies
- Channel sales & distribution strategies
- Competitor analysis
- Problem solving
- Decision making
- Customer satisfaction
- Market analysis
- Team player
- Analytical
- Collaborator
- Communicator
- Innovator
- Sales and Marketing
- Customer Relationship
- Strategic Planning
- Forecast And Budget Sales
- Retail & Channel Sales
- RFQ Handling and Cost Working
- Debtors Handling
- Product and Service Sales
- Industry Networking
Passport Details
X8715584
- Passport Expiry Date: 05/17/33
- Date of Birth: 02/25/73
Personal Information
- Love to Travel and meet persons across all Levels.
- Customer Relationship Management CRM gets additional focus
- Language Speaking proficiency helps in mingling with persons and get updated.
Languages
- English
- Hindi
- Bengali
- Tamil
- Malayalam
Accomplishments
o Handling sales Turnover of more than 650 CR.
o Collaborated with team of 6 members in the development of New Programs like Nios / Aura / Verna / exter to name few
o Customer delight award from Hyundai - 2024
o Best Cooperation Award from Hyundai. 2010,2012,2013
o Best Localization Award from Hyundai in 2014
o Supplier Award from Hyundai - Mobis India 2009 , 2010, 2012 and 2022
Languages
Tamil
First Language
English
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Malayalam
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
AVP – Sales, Marketing & Business Development
Motherson Automotive Technology and Engineering
11.2008
Territory Manager Marketing
Hindalco Industries Limited
01.2006 - 10.2008
Key Account Manager – OEM
Amara Raja Batteries Limited
07.2004 - 01.2006
Sales and Service Engineer
Brakes India Limited
09.2000 - 10.2002
Supervisor Production, Machine Shop
Hindustan Motors India Limited
11.1995 - 08.2000
PGDBM - Marketing Management
Indira Gandhi National Open University
Advanced Training - Quality and Techniques
Advanced Training Institute Dasnagar
Diploma - Quality Management and ISO 9000
National Institute for Research and Development (NIFRD) Chennai
D.M.E. - Mechanical Engg.
State Council of Technical Education, West Bengal
Bachelor’s - Science
Calcutta University
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