Summary
Overview
Work History
Education
Skills
Certification
Languages
Outside Of Work
Timeline
Generic
Open To Work

CLINTON D'SILVA

Bengaluru

Summary

Dynamic Sr. Global Social Media Manager at Novo Nordisk with a proven track record in driving impactful digital marketing strategies. Expert in paid media and social media marketing, I successfully optimized campaigns, enhancing audience engagement and ROI. Passionate about leveraging innovative content marketing to elevate brand presence across global platforms.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sr. Global Social Media Manager

Novo Nordisk
Bengaluru
07.2023 - Current
  • Developed global social media strategies aligning with brand objectives and audience engagement.
  • Managed content calendars to ensure timely and relevant posts across platforms.
  • Collaborated with cross-functional teams to create cohesive digital marketing campaigns.
  • Created and managed the marketing budget, ensuring efficient allocation of resources, and optimizing ROI.
  • Analyzed performance metrics to refine social media strategies and enhance reach.
  • Conducted market research to identify trends and inform content creation strategies.
  • Implemented tools for social listening, tracking brand mentions and sentiment globally.
  • Created content calendars for all global markets in order to maximize visibility of campaigns and initiatives.
  • Conducted research on emerging trends in the digital space, as well as competitor activities, for strategic planning purposes.
  • Created detailed reports on campaign performance which included insights into audience demographics, engagement rates and ROI.
  • Ensured compliance with applicable laws pertaining to user data privacy rights while managing campaigns on various platforms.

Manager - Social Media Platforms

Affle
Bengaluru
02.2022 - 06.2023
  • Strategic role driving perfromance marketing and social media campaign strategies, including media planning.
  • Driving partnerships involving pitching services, and upselling services to new and existing clients.
  • Monitored and optimized the health of paid campaigns on Google, Apple Search, Facebook, Instagram, Snapchat, TikTok, LinkedIn, and digital marketplace platforms.
  • Provided daily, weekly, and monthly analysis and insights to improve campaign performance with an ROI-driven approach.
  • Nurtured a team of 12 senior and junior specialists.

Digital Marketing Manager

Social Beat
Bengaluru
01.2020 - 02.2022
  • Created marketing and social media campaign strategies, including budget planning, content ideation, and managing ORM.
  • Identified key trends and activities in social media that can translate into brand opportunities.
  • Handled daily campaign budgets of Rs. 60 lakhs and monitored and optimized the health of paid campaigns on Google, FB, IG, Snapchat, LinkedIn, and digital marketplace platforms.
  • Provided daily, weekly, and monthly analysis and insights to improve campaign performance with an ROI-driven approach.
  • Ideating and executing influencer marketing campaigns.
  • Coordinating with the in-house and partner teams for smooth execution.
  • Handling a team of 8 junior, paid specialists.

Ad Development Specialist

CJ Affiliate
Bengaluru
08.2019 - 12.2019
  • Managed the creative/ad builds across all platforms through the ideation process.
  • Monitored the health of our partner's campaigns, provided weekly analysis and insights, and worked with account teams to improve campaign performance.
  • Designed, developed, and optimized digital campaigns to improve awareness, drive relevant traffic, and generate leads.
  • Developed and implemented strategies to drive relevant web traffic through organic means and keyword planning setup.
  • Provide ad support to our internal and external partner account teams and advertisers, which include account executives/directors, account managers, and partner ad operations.

Marketing Specialist

ITC LTD
Bengaluru
06.2017 - 05.2019
  • Initiated market research studies and analysed findings for sales strategy.
  • Completed quarterly forecasting and monthly financial reviews.
  • Developed marketing plans based on research and targets.
  • Meeting monthly and quarterly targets. Taking updates and follow-ups from the sales team.
  • Coordinated and participated in launch events, promotional activities, and trade shows.
  • Handling and solving sales-related queries from the ground level and client accounts.
  • Analysed and maintained data on business developments and opportunities.
  • Identified value propositions and key messages for marketing campaigns.

Education

Master of Business Administration - Marketing & Communication

AIMIT
MANGALORE
01.2017

Bachelor of Commerce -

MANGALORE UNIVERSITY
01.2015

Skills

  • Project management
  • Media planning
  • Content marketing
  • E-commerce strategies
  • Influencer engagement
  • Social media marketing
  • Performance analysis
  • Team leadership

Certification

  • LinkedIn Fundamentals & MS
  • Snapchat Essentials
  • TikTok - Level One
  • Apple Search Ads
  • Google Search Ads
  • Hubspot - Paid & Content Marketing

Languages

  • English
  • Hindi
  • Konkani
  • Kannada
  • Marathi

Outside Of Work

  • Passionate and lifelong sports enthusiast with a diverse athletic background.
  • Actively engaged as a dedicated CrossFit athlete, accomplished 5k and 10k runner, and enthusiastic amateur footballer during leisure hours.
  • Follows and participates in a wide range of outdoor sports.
  • Enjoys watching test cricket, late-night PL or Champions League Football fixtures, Roland Garros, or Formula 1 GP.
  • Enjoys traveling and trying new cuisine.

Timeline

Sr. Global Social Media Manager

Novo Nordisk
07.2023 - Current

Manager - Social Media Platforms

Affle
02.2022 - 06.2023

Digital Marketing Manager

Social Beat
01.2020 - 02.2022

Ad Development Specialist

CJ Affiliate
08.2019 - 12.2019

Marketing Specialist

ITC LTD
06.2017 - 05.2019

Master of Business Administration - Marketing & Communication

AIMIT

Bachelor of Commerce -

MANGALORE UNIVERSITY

Similar Profiles

CREATE PROFILE
CLINTON D'SILVA