Open To Work
CLINTON D'SILVA
Bengaluru
Summary
Dynamic Sr. Global Social Media Manager at Novo Nordisk with a proven track record in driving impactful digital marketing strategies. Expert in paid media and social media marketing, I successfully optimized campaigns, enhancing audience engagement and ROI. Passionate about leveraging innovative content marketing to elevate brand presence across global platforms.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sr. Global Social Media Manager
Novo Nordisk
Bengaluru
07.2023 - Current
- Developed global social media strategies aligning with brand objectives and audience engagement.
- Managed content calendars to ensure timely and relevant posts across platforms.
- Collaborated with cross-functional teams to create cohesive digital marketing campaigns.
- Created and managed the marketing budget, ensuring efficient allocation of resources, and optimizing ROI.
- Analyzed performance metrics to refine social media strategies and enhance reach.
- Conducted market research to identify trends and inform content creation strategies.
- Implemented tools for social listening, tracking brand mentions and sentiment globally.
- Created content calendars for all global markets in order to maximize visibility of campaigns and initiatives.
- Conducted research on emerging trends in the digital space, as well as competitor activities, for strategic planning purposes.
- Created detailed reports on campaign performance which included insights into audience demographics, engagement rates and ROI.
- Ensured compliance with applicable laws pertaining to user data privacy rights while managing campaigns on various platforms.
Manager - Social Media Platforms
Affle
Bengaluru
02.2022 - 06.2023
- Strategic role driving perfromance marketing and social media campaign strategies, including media planning.
- Driving partnerships involving pitching services, and upselling services to new and existing clients.
- Monitored and optimized the health of paid campaigns on Google, Apple Search, Facebook, Instagram, Snapchat, TikTok, LinkedIn, and digital marketplace platforms.
- Provided daily, weekly, and monthly analysis and insights to improve campaign performance with an ROI-driven approach.
- Nurtured a team of 12 senior and junior specialists.
Digital Marketing Manager
Social Beat
Bengaluru
01.2020 - 02.2022
- Created marketing and social media campaign strategies, including budget planning, content ideation, and managing ORM.
- Identified key trends and activities in social media that can translate into brand opportunities.
- Handled daily campaign budgets of Rs. 60 lakhs and monitored and optimized the health of paid campaigns on Google, FB, IG, Snapchat, LinkedIn, and digital marketplace platforms.
- Provided daily, weekly, and monthly analysis and insights to improve campaign performance with an ROI-driven approach.
- Ideating and executing influencer marketing campaigns.
- Coordinating with the in-house and partner teams for smooth execution.
- Handling a team of 8 junior, paid specialists.
Ad Development Specialist
CJ Affiliate
Bengaluru
08.2019 - 12.2019
- Managed the creative/ad builds across all platforms through the ideation process.
- Monitored the health of our partner's campaigns, provided weekly analysis and insights, and worked with account teams to improve campaign performance.
- Designed, developed, and optimized digital campaigns to improve awareness, drive relevant traffic, and generate leads.
- Developed and implemented strategies to drive relevant web traffic through organic means and keyword planning setup.
- Provide ad support to our internal and external partner account teams and advertisers, which include account executives/directors, account managers, and partner ad operations.
Marketing Specialist
ITC LTD
Bengaluru
06.2017 - 05.2019
- Initiated market research studies and analysed findings for sales strategy.
- Completed quarterly forecasting and monthly financial reviews.
- Developed marketing plans based on research and targets.
- Meeting monthly and quarterly targets. Taking updates and follow-ups from the sales team.
- Coordinated and participated in launch events, promotional activities, and trade shows.
- Handling and solving sales-related queries from the ground level and client accounts.
- Analysed and maintained data on business developments and opportunities.
- Identified value propositions and key messages for marketing campaigns.
Education
Master of Business Administration - Marketing & Communication
AIMIT
MANGALORE01.2017
Bachelor of Commerce -
MANGALORE UNIVERSITY
01.2015
Skills
- Project management
- Media planning
- Content marketing
- E-commerce strategies
- Influencer engagement
- Social media marketing
- Performance analysis
- Team leadership
Certification
- LinkedIn Fundamentals & MS
- Snapchat Essentials
- TikTok - Level One
- Apple Search Ads
- Google Search Ads
- Hubspot - Paid & Content Marketing
Languages
- English
- Hindi
- Konkani
- Kannada
- Marathi
Outside Of Work
- Passionate and lifelong sports enthusiast with a diverse athletic background.
- Actively engaged as a dedicated CrossFit athlete, accomplished 5k and 10k runner, and enthusiastic amateur footballer during leisure hours.
- Follows and participates in a wide range of outdoor sports.
- Enjoys watching test cricket, late-night PL or Champions League Football fixtures, Roland Garros, or Formula 1 GP.
- Enjoys traveling and trying new cuisine.
Timeline
Sr. Global Social Media Manager
Novo Nordisk
07.2023 - Current
Manager - Social Media Platforms
Affle
02.2022 - 06.2023
Digital Marketing Manager
Social Beat
01.2020 - 02.2022
Ad Development Specialist
CJ Affiliate
08.2019 - 12.2019
Marketing Specialist
ITC LTD
06.2017 - 05.2019
Master of Business Administration - Marketing & Communication
AIMIT
Bachelor of Commerce -
MANGALORE UNIVERSITY