C.M. Prashant
New Delhi
Summary
Dynamic and results-driven professional with 10 years of experience in the omnichannel industry, specializing in category management for food and non-food categories. Proven track record in managing P&L, pricing, offer creation, customer segmentation, brand management, and assortment planning.
Overview
12
12
years of professional experience
Work History
Sr. Manager - Project Management (Ecommerce)
Storytelling Consulting LLP
Gurgaon
12.2023 - 02.2024
- Led the successful development and implementation of e-commerce Direct-to-Consumer (D2C) sites for brand Pigeon (Baby Care Products) in India
- Coordinated cross-functional project teams, including developers, designers, testers, and stakeholders, to achieve project objectives and milestones
- As the primary point of contact for clients, I developed and executed comprehensive project plans, defining scope, timelines, resources, and deliverables.
Category Manager (Fresh Category)
Milkbasket, Reliance Retail Group
Gurgaon
07.2020 - 10.2024
- Led category strategy development for fresh food, resulting in 17% increase in sales and 2.7% improvement in margin
- Monitored the fill rates, forecasting and planning in association with the sourcing executives.
- Planned and executed promotional activities for sales improvement.
- CLP upkeep involves the utilization of assigned digital properties.
- Customer profiling: creating segments to target the right audience.
- Maintained visibility through internal & external channels to meet monthly unique page view targets for each subcategory.
- Owning the end-to-end P&L of the category.
Deputy Category Manager (Automotive | Tools & Hardware)
Snapdeal
Gurgaon
07.2019 - 07.2020
- Achieved a 16% increase in revenue for Tools & Hardware and Automotive categories through strategic assortment planning and pricing optimization
- Improved profit margin by 4% for managed categories
- Optimized conversion rate by 50% increase in conversion rate, resulting from 1.2% to 1.7%
- Analyzed channel-wise traffic in Google Ads & Facebook
- Monitored & measured results from campaigns, deals, and promotion activities
- Identified unique, underdeveloped, emerging or new products, contributing to a 4% increase in market share within the categories.
Key Account Manager (Sports & Nutrition | Home Care)
Paytmmall (Paytm)
Noida
05.2015 - 07.2019
- Driving revenue and managing the P&L of Sports & Nutrition category
- Managed Profit & Loss for Sports & Nutrition (78 lacs PA), Home Care (84 Lacs PA)
- Identified product gaps on the platform that will drive sales and profit.
- Enhanced product description page and grid landing to increase the conversion of categories by including A+ content, introducing inline filters, and adding tags to the catalog image.
- Negotiated margins and transfer prices from brands & private label vendors on the catalogue/products
- Planned visibility by closely working with marketing team for events and brand promotions
- Tracked the key metrics of banner performance, such as impressions, clicks, and CTRs, through Google analytics for regular, sale, and monetized promotions
- I improved the search views of my category by mapping the relevant list to the top searched keywords
- Identified the type of promotion on the basis of available deals like- Deal of the day, Flash Sale, Weekend Bazaar, etc.
Sourcing Executive - Category Procurement (Footwear)
snapdeal.com
Delhi
07.2014 - 05.2015
- Forecasted stock requirements and product merchandise mix to meet customer expectations
- Conducted competition mapping and ensured to have all the required assortments/brands/categories at par to the competitor.
Merchandise Planner
Yashi Industries
Noida
02.2013 - 05.2015
- Sourced Newsprint for Bennet, Coleman and Company Limited (The Times Group) in India (Import & Domestic)
Education
Certificate Course in Export Promotion, Procedures & Documentation -
Govt. of India Enterprise
01.2014
PGDM - International Business & Marketing -
Fortune School of International Business
01.2013
Bachelors in Business Administration -
Jamia Hamdard University
01.2010
Skills
- Category Management
- Ecommerce Strategy
- Vendor Management
- Product Assortment Planning
- Merchandising
- Customer Segmentation
- Shopify
- Relationship Management
- Project Management
- Inventory Management
- Analytical & Quantitative Skills
- Sales Forecasting
- Brand Management & Alliances
Personal Information
- Nationality: Indian
- Marital Status: Married
Timeline
Sr. Manager - Project Management (Ecommerce)
Storytelling Consulting LLP
12.2023 - 02.2024
Category Manager (Fresh Category)
Milkbasket, Reliance Retail Group
07.2020 - 10.2024
Deputy Category Manager (Automotive | Tools & Hardware)
Snapdeal
07.2019 - 07.2020
Key Account Manager (Sports & Nutrition | Home Care)
Paytmmall (Paytm)
05.2015 - 07.2019
Sourcing Executive - Category Procurement (Footwear)
snapdeal.com
07.2014 - 05.2015
Merchandise Planner
Yashi Industries
02.2013 - 05.2015
Certificate Course in Export Promotion, Procedures & Documentation -
Govt. of India Enterprise
PGDM - International Business & Marketing -
Fortune School of International Business
Bachelors in Business Administration -
Jamia Hamdard University
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