Conrad Rebello
Ambernath
Summary
- I seek an opportunity in a growth-oriented organization to utilize my communication abilities and coordination skills to make optimum use of my knowledge for the organization's growth.
Overview
15
15
years of professional experience
Work History
Media Planning Lead
GROUPM PRIVATE LTD
Mumbai
09.2022 - 12.2023
- Oversaw key accounts for Mondelez Chocolate portfolio consisting of Cadbury Dairy Milk, Perk, Gems, Lickables and more
- Ensured client delight by monitoring and evaluating media plans, meeting ROI goals, and implementing innovative advertising strategies.
- Along with client delight my other key task is to create media delight by conceptualizing and writing award entries by ensuring maximum participation & people management by driving team efficiency to initiate effective reporting and communicating systems and drive Strategic and Innovation Thinking amongst team members.
- Assisted in maintaining relationships with vendors, suppliers, and other partners.
- Monitored competitors' activities to stay up-to-date with market changes.
Senior Media Planner
Madison Private Ltd
Mumbai
09.2016 - 08.2022
- Led the management of critical accounts for Godrej Consumer Product Ltd HI & Polycab, navigating a range of product lines such as Good Knight Fast Card, Good Knight Neem Coil, HIT Anti Roach Gel and others.
- Developed comprehensive media plans for clients based on their marketing objectives and budget parameters.
- Managed relationships with external vendors such as media agencies and publishers.
- Identified cost savings opportunities by leveraging existing inventory deals or negotiating better terms with vendors.
Media Planner
Madison Private Ltd
Mumbai
10.2013 - 08.2016
- Managed key accounts for Godrej Consumer Product Ltd HI (Home Insecticide), including Good Knight Fast Card, Good knight Neem Coil, HIT Anti roach Gel, Jet Chandan Coil HIT FIK & HIT CIK
- Worked closely with account managers to ensure client expectations were met throughout the duration of campaigns.
- Developed and implemented comprehensive media plans for clients.
Media Planner- Executive
Mindshare (India)
02.2011 - 10.2013
- In charge of overseeing key accounts for major brands such as Kissan, Knorr, Bru, Lipton, Kwality walls & Brooke Bond Red Label within Hindustan Unilever.
- Demonstrated expertise as a media planning team member by effectively monitoring, supervising, and communicating zero-error media plans for improved reporting and strategic thinking.
- Worked closely with account managers to ensure client expectations were met throughout the duration of campaigns.
- Built strong relationships with internal teams as well as external partners in order to ensure successful collaboration on projects.
Customer Service Associate (in Bound)
IDBI Intech
01.2009 - 08.2009
- Identified and addressed customer queries promptly with effective solutions.
- Resolved customer inquiries in a timely manner.
Education
Advanced Diploma in Mass Media with specialization in Advertising -
MET Institute of Mass Media
Mumbai02.2011
BCOM -
Mumbai University
MumbaiSkills
- Effective communication skills
- Passionate to analyze and learn new things
- Ability to plan and execute tasks effectively
- Ability to think on feet and to come up with better solution
- Ability to work as a better team player
- Competitive Analysis
- Radio , Print and TV software
- Interpersonal Skills
Additional Education
- Indian Institute of Management Vizag, Vishakapatnam, Post Graduation in Digital Marketing, Currently pursuing, May 2024
- IIDE Mumbai, Mumbai, Advanced professional course in Digital Marketing, Currently joined, May 2024
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Marathi
Beginner
A1
konkanni
Beginner
A1
Timeline
Media Planning Lead
GROUPM PRIVATE LTD
09.2022 - 12.2023
Senior Media Planner
Madison Private Ltd
09.2016 - 08.2022
Media Planner
Madison Private Ltd
10.2013 - 08.2016
Media Planner- Executive
Mindshare (India)
02.2011 - 10.2013
Customer Service Associate (in Bound)
IDBI Intech
01.2009 - 08.2009
Advanced Diploma in Mass Media with specialization in Advertising -
MET Institute of Mass Media
BCOM -
Mumbai University
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