Courtney Tucker
Senior Account Executive
Carmel,IN
Summary
Senior Account Executive specializing in provider partnerships and healthcare referral development. Expands market presence by educating hospitals, SNFs, assisted living communities, and physician offices on home health eligibility, CMS rules, and care utilization. Partners with clinical teams to manage 36–60 referral partners per territory and convert 10–15 admissions per month into consistent admissions across Indiana territories.
Overview
3
3
Certifications
12
12
years of professional experience
Work History
Account Executive
Caretenders Home Health / Optum
Indianapolis, Indiana
10.2024 - Current
- Responsible for business development, referral growth, and census expansion across multiple Indiana markets including Indianapolis, Fort Wayne, Richmond, Jeffersonville, Sellersburg, and Valparaiso.
- Drove census growth across nine Indiana branches by engaging providers and developing referral networks.
- Partner with hospitals, skilled nursing facilities, assisted living communities, physicians, discharge planners, and case managers to increase patient admissions.
- Educated referral partners on CMS regulations, home health eligibility, and care utilization to enhance referral accuracy.
- Collaborate closely with clinical teams to align patient needs with available services and resources.
- Maintain a high-volume outreach schedule, conducting 10-12 provider visits daily while managing strategic territory growth initiatives.
- Utilize data analytics, market intelligence, and structured 30/60/90-day planning strategies to maximize territory performance.
- Conducted provider education programs, presentations, and lunch-and-learn events to reinforce referral partnerships.
- Recognized for a transparent, relationship-focused approach that drives long-term referral loyalty and provider trust.
- Caretenders Home Health KPI Performance Summary
- Key Performance Highlights
- Metric | Performance
- Total Admissions | 273
- Non-VA Admissions | 139
- VA Admissions | 134
- Non-VA Referral Mix | 50.9%
- Average Admissions per Month | 27.3
- Average Non-VA Admissions per Month | 13.9
- 2026 Year-to-Date Highlights
- Metric | Performance
- Total Admissions | 100
- Non-VA Admissions | 73
- VA Admissions | 27
- Non-VA Referral Mix | 73.0%
- Average Admissions per Month | 20.0
- Average Non-VA Admissions per Month | 14.6
Director of Care Management Liaison
Signature Healthcare of Parkwood
06.2022 - 09.2024
- Led business development and referral management initiatives for skilled nursing and rehabilitation services, increasing market presence across Indiana.
- Achieved a 98% authorization approval rate through effective management of Medicare and Medicaid processes.
- Increased patient referrals by 15% through strategic relationship development and referral network expansion.
- Led business development and referral management initiatives for skilled nursing and rehabilitation services across multiple Indiana markets.
- Increased average daily census by 10% while maintaining occupancy above 84%.
- Cultivated partnerships with hospitals, physicians, discharge planners, social workers, and case management teams to streamline referral processes across Indiana.
- Developed strong partnerships with hospitals, physicians, discharge planners, social workers, and case management teams throughout Indiana.
- Directed care management strategies to improve patient outcomes and optimize operational efficiency.
Hospice Liaison
Adaptive Hospice
Indianapolis, Indiana
08.2021 - 05.2022
- Improved care coordination and communication between providers, families, and healthcare teams.
- Enhanced care coordination and communication among providers, families, and healthcare teams to ensure seamless patient transitions.
- Reduced referral processing time by 10% through operational improvements and streamlined workflows.
- Coordinated discharge planning with SNFs, assisted living communities, independent living facilities, and home care providers to facilitate timely and effective patient placement.
Sales & Marketing Manager
TLC Healthcare Creekside Nursing and Rehab
Indianapolis, Indiana
12.2020 - 07.2021
- Increased qualified lead generation by 18% through strategic marketing campaigns and market research initiatives.
- Improved brand visibility by 25% through marketing and social media strategy development.
- Oversaw departmental budgets, coordinating multiple annual marketing projects to ensure alignment with strategic goals.
Director of Admissions
Communicare Family of Companies
01.2018 - 06.2020
- Streamlined admissions and referral processes for skilled nursing and rehabilitation services, enhancing patient access.
- Coordinated seamless patient transfers from hospitals and acute care settings, improving continuity of care.
- Coordinated patient transfers from hospitals and acute care settings.
- Partnered with marketing teams to align outreach strategies with organizational growth initiatives.
Director of Sales & Marketing
Zionsville Meadows
01.2016 - 12.2017
- Developed strategic partnerships with Ascension St. Vincent Hospital and Witham Hospital, resulting in increased patient census.
- Collaborated with Alzheimer's Association to enhance memory care awareness and streamline patient placement initiatives.
- Collaborated with the Alzheimer's Association to support memory care awareness and patient placement initiatives.
- Managed social media and marketing campaigns, strengthening community outreach and engagement.
Home Health Marketer
Purpose Home Health
05.2014 - 07.2016
- Developed and executed healthcare marketing strategies that increased revenue by 65%.
- Conducted market research and competitive analysis to uncover growth opportunities for targeted outreach.
- Facilitated connections between patients, families, and relevant healthcare resources and support services.
- Coordinated communication among providers, patients, and caregivers to enhance continuity of care.
Education
MBA - Organizational Leadership
INDIANA WESLEYAN UNIVERSITY
Marion, Indiana01-2026
Bachelor of Arts - Healthcare Marketing
INDIANA WESLEYAN UNIVERSITY
Marion, ND04.2019
Associate of Applied Science - Practical Nursing
MED TECH COLLEGE
Indianapolis, IN10.2012
Skills
- Provider partnerships
- Healthcare business development
- Referral growth
- Relationship management
- Territory development
Affiliations
- Witham Hospital Gala Board Committee Member
- Marion County Coalition on Aging
- Greenfield Chamber of Commerce
Certification
CMS Compliance Management Program
Timeline
Account Executive
Caretenders Home Health / Optum
10.2024 - Current
Director of Care Management Liaison
Signature Healthcare of Parkwood
06.2022 - 09.2024
Hospice Liaison
Adaptive Hospice
08.2021 - 05.2022
Sales & Marketing Manager
TLC Healthcare Creekside Nursing and Rehab
12.2020 - 07.2021
Director of Admissions
Communicare Family of Companies
01.2018 - 06.2020
Director of Sales & Marketing
Zionsville Meadows
01.2016 - 12.2017
Home Health Marketer
Purpose Home Health
05.2014 - 07.2016
MBA - Organizational Leadership
INDIANA WESLEYAN UNIVERSITY
Bachelor of Arts - Healthcare Marketing
INDIANA WESLEYAN UNIVERSITY
Associate of Applied Science - Practical Nursing
MED TECH COLLEGE