Craig Parker

• Drove year-over-year business growth by leading comprehensive automobile sales and service, dealership operations, strategic vision, and long-term planning.
• Achieved 15% annual sales growth, consistently meeting targets through the implementation of strategic planning and targeted marketing campaigns.
• Designed and implemented operational processes, checks, and controls, significantly enhancing efficiency across sales and service departments.
• Recruited, trained, and mentored sales and service professionals, utilizing regular training, sales target setting, and coaching to achieve high levels of customer satisfaction.
• Managed all aspects of dealership finance, bookkeeping, and P&L through strict process controls and regular audits.
• Cultivated strong customer loyalty and a dedicated fan base by organizing engaging ride events.
• Strategically planned and executed regular roadshows and marketing events, effectively targeting and acquiring focused customer segments.
• Ensured full regulatory compliance for the dealership, upholding employee and customer safety standards.

• Managed global institutional client relationships and spare parts sales for a portfolio of major automotive brands: Nissan, Renault, INFINITI, and Morris Garage.
• Oversaw the end-to-end buying process for institutional clients, from initial quotation generation through to final shipment delivery.
• Provided comprehensive technical support on spare parts, enabling clients to make informed purchasing decisions and ensuring optimal product selection.
• Translated nuanced client demand into precise material purchase requirements, directly supporting and optimizing Sales & Operations Planning (S&OP).
• Actively participated in new client development initiatives through strategic engagement at trade shows and exhibitions.
• Cultivated and maintained strong client relationships, driving high satisfaction levels to ensure continued business and generate valuable referrals.

• Drove sales for premium Italian superbikes, Aprilia and Moto Guzzi, achieving strong performance in a competitive market.
• Managed diverse customer inquiries from inbound walk-ins, telephone, and web channels, successfully converting potential leads into sales.
• Led, trained, and mentored a dedicated sales team, empowering them to consistently meet and exceed sales targets while upholding company policy and standards.
• Orchestrated and executed targeted events, roadshows, and selective marketing campaigns, effectively generating client interest and increasing inquiries.
• Enhanced client engagement and brand loyalty through organizing and participating in road trips and special events as key marketing activities.
• Provided exceptional customer service, managing a wide range of customer queries, issue resolutions, and escalations, always delivering optimal solutions in line with company policy.

• Managed and mentored a high-performing team of 15+ data analysts, specializing in High Net Worth Individual (HNI) asset valuation research for Wealth-X, a global leader in wealth intelligence.
• Implemented and monitored rigorous standards for research and data quality, ensuring accuracy and consistency across all team deliverables.
• Supported the development and integration of new research techniques and process standardization for various asset classes, enhancing operational efficiency and data integrity.
• Collaborated on recruitment initiatives to attract and onboard top-tier data analysis talent, contributing to the development of a high-performing team.

Highly experienced and customer-focused Tour Operations Specialist with a proven track record at Virgin Holidays, a leading UK holiday maker. Adept at managing end-to-end tour packages, customer inquiries, and new bookings. Skilled in customer support relations, agent floor support, and staff training. Proficient in GDS systems including Amadeus, Atop, Galileo, and Worldspan, with exceptional problem-solving and communication skills.

Guest-focused hospitality professional with experience at The Roost, a world-class luxurious four-star hotel. Proven ability to deliver friendly, welcoming, and efficient service, consistently aligning with hotel vision and values for customer satisfaction. Skilled in building guest rapport, swift complaint resolution, and maintaining high-quality customer service. Adept at accurate accounts and guest billing, alongside efficient general office duties including correspondence, email management, filing, and switchboard operations.