Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Craig Waugh

Jeffersonville,IN

Summary

Highly driven executive successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.

Overview

12
12
years of professional experience

Work History

General Manager

Wawa
05.2025 - Current
  • Successfully grand opened the first location in Southern Indiana and the first location in the state of Kentucky.
  • Spearhead day-to-day operations of a high-volume convenience and food service location, driving profitability, customer satisfaction, and team performance.
  • Lead a world class team of 54 associates, fostering a culture of accountability, teamwork, and exceptional service.
  • Increase overall store revenue through strategic merchandising, labor optimization, and inventory control.
  • Successfully implement new customer experience initiatives, resulting in a boost in customer satisfaction scores.
  • Recruit, train, and develop high-performing team members, promoting several into leadership roles and reducing turnover.
  • Ensure full compliance with health, safety, and corporate standards, maintaining top audit scores across operational evaluations.
  • Analyze financial reports to drive informed decision-making on sales trends, cost control, and performance metrics.
  • Collaborate with district and regional leadership to align store goals with broader business objectives.

Human Resources Executive

Target
03.2024 - 05.2025
  • Strategic Leadership: Drive the development and execution of HR strategies aligned with organizational objectives, fostering a high-performance culture and driving employee engagement.
  • Talent Acquisition: Lead end-to-end recruitment efforts, from workforce planning and sourcing to selection and onboarding, ensuring a diverse and skilled talent pipeline.
  • Employee Development: Implement initiatives to support professional growth and skill enhancement, including training programs, career development paths, and performance management systems.
  • HR Operations: Oversee all HR functions, including compensation and benefits administration, HRIS management, compliance with employment laws and regulations, and employee relations.
  • Change Management: Drive organizational change initiatives by providing guidance and support to leadership and employees, fostering adaptability and resilience.
  • Diversity, Equity, and Inclusion (DEI): Champion DEI initiatives to create an inclusive workplace where all employees feel valued, respected, and empowered to contribute their best.
  • Stakeholder Collaboration: Collaborate with executive leadership and department heads to align HR strategies with business goals and address workforce challenges effectively.
  • Data-Driven Insights: Utilize HR analytics to derive actionable insights, inform decision-making, and measure the impact of HR initiatives on business performance.
  • Culture Ambassador: Promote the organization's values, mission, and culture, serving as a role model for ethical behavior, professionalism, and collaboration.
  • Continuous Improvement: Drive continuous improvement in HR processes and practices, staying abreast of industry trends and best practices to enhance organizational effectiveness.

General Manager

Petco
12.2020 - 03.2024
  • Responsible for managing 31 employees which includes recruiting, reviewing job applications, and interviewing job applicants, checking references, conducting pre-employment background checks, hiring and training
  • Demonstration of exemplary customer service skills and tutoring of store personnel on Company standards.
  • Complete and submit all account, inventory management and payroll reports accurately and on time
  • Manage and control ongoing shrink concerns and ensure that all store management and associates understand their roles and responsibilities reducing shrink
  • Ensure the health and well being of animals by providing the correct care in accordance with the established Petco standards, policies and procedures

E-Commerce Manager Trainer

Kroger
01.2017 - 12.2020
  • Directly managed 32+ associates in day-to-day operations
  • Served as District Trainer for E-Commerce which had me oversee 13 stores in the district
  • Trained all onboarded Managers and Leads in E-Commerce as well as onboarding Assistant Managers to better their understanding of the department
  • Served as Assistant Manager in store when needed which had me oversee 5+ departments and upwards of associates on any given day
  • Planned and scheduled meetings for store management to offered continued communication and training in E-Commerce
  • Drove sales for store by high percentage of repeat customers due to excellent customer service and high in- stock percentages for the store
  • Assisted in hiring of all new associates to the department as well as their onboarding to create a smooth experience
  • Piloted all new technology being introduced to E-Commerce which led to company wide roll-outs
  • Wrote and distributed the standard operating procedures for E-Commerce that other stores used for audits
  • Served as a auditor for stores to ensure that other stores E-Commerce departments were on path and following all standard operating procedures
  • Ensure that the store e-Commerce department meets/exceeds customer expectations for ease of shopping, variety, freshness and cleanliness
  • Confirm that associates are following local, state, and federal laws in addition to all food safety procedures and company guidelines
  • Train associates on all functions and duties of the order selector and customer attendant roles
  • Lead team in the planning, implementation and execution of e-Commerce’s initiatives
  • Achieve/exceed weekly, period, annual sales, wage budgets, and other targeted goals including customer satisfaction leading to repeat sales
  • Ensure orders are filled with products requested or comparable substitute in a timely and effective manner
  • Report inventory issues such as out of stock items to department heads in a timely manner
  • Monitor and control expenses for the department
  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports.

Deli/Bakery Manager

Kroger
09.2013 - 12.2016
  • Served as a District Trainer to assist in training of other Deli/Bakery Managers and Assistant Deli/Bakery
  • Led Customer First Team that put focus on improving customer/associate experience
  • Led Safety Team that put focus on improving and sustaining safety within the store
  • Managed team of 12+ associates in day-to-day operations
  • Scheduled and led weekly department meetings for all associates in department to cover all metrics for area
  • Maintained all food safety requirements and standards with Ecolab
  • Conducted department inventories quarterly
  • Increased profits in department through effective sales training and examining shrink reports
  • Cycle counted through inventory to ensure proper balances for merchandise

Education

Some College (No Degree) - Business Management, Psychology

Indiana University Southeast
New Albany, IN

High School Diploma -

New Albany High School
New Albany, IN
05.2014

Skills

  • Loss Prevention
  • Staff Training
  • Strategic Planning
  • Business Development
  • Operations Management
  • Recruitment
  • Performance Improvement
  • Strategy
  • Communication Skills
  • Team Building
  • Leadership
  • Staff Motivation
  • Data Review
  • Top Talent Recruiting, Hiring, and Retention
  • Employee Relations
  • Onboarding process
  • Leadership and team building
  • Operations management
  • Problem resolution

Accomplishments

• #1 total NPR for District 78 Q3, Q4 2021, Q1, Q2, Q3, Q4 2022, Q1, Q2, Q4 2023, Q1 2024
• #1 total Future Proofing for District 78 Q3, Q4 2021, Q1, Q2, Q3, Q4 2022, Q1, Q2, Q3, Q4 2023, Q1 2024
• 2021, 2022, 2023 Epic Achiever Winner
• 2022, 2023 WOOF Award Winner
• #9 total weekly Vital Care Premier sign-up record in Company (136)
• 114.1% sales growth Q3 2021, 83.2% sales growth Q4 2021, 42.5% sales growth Q1 2022, 32% sales growth Q2 2022, 24.1% sales growth Q3 2022, 30.3% sales growth Q4 2022, 31.5% sales growth Q1 2023, 45.7% sales growth Q2 2023, 29.6% sales growth Q3 2023, 51.3% sales growth Q4 2023, 13.1% sales growth Q1 2024
• District 78 Future Proofing Captain
• B-Volume reclassification Q1 2023

Timeline

General Manager

Wawa
05.2025 - Current

Human Resources Executive

Target
03.2024 - 05.2025

General Manager

Petco
12.2020 - 03.2024

E-Commerce Manager Trainer

Kroger
01.2017 - 12.2020

Deli/Bakery Manager

Kroger
09.2013 - 12.2016

Some College (No Degree) - Business Management, Psychology

Indiana University Southeast

High School Diploma -

New Albany High School

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Craig Waugh