Anup Nair
Bangalore
Summary
Passionate and skilled Analytics Consulting leader in providing Analytics Insights advisory to CXOs across Analytics and Commercial organizations in top Pharma/Lifesciences companies. Led Commercial Analytics insights and advisory across a portfolio of brands in Immunology, Oncology, Retinal Disease, Addiction etc. therapy areas with annual commercial investments in multi-million $. Built strong client engagement and trust through solid understanding of Analytics, Data and Client/Industry businesses. Regularly presented Analytical insights and strategic recommendations to pharma Commercial Analytics & Business leaders in small/large settings. Experienced in building strong Analytics practices
Overview
23
23
years of professional experience
1
1
Certification
Work History
VP Pharma Analytics & Consulting
Ipsos MMA
11.2021 - 08.2025
- I was part of Healthcare Consulting leadership at Ipsos MMA, leading Commercial Effectiveness solutions around Marketing Mix, Unified Attribution, GPO Analytics, Next Best Action across a portfolio of brands with approx. $1B in annual promotional investments.
- I was accountable for the end-to-end delivery of projects for my clients.
- I have made several presentations to Pharma commercial business leaders and media agencies on commercial and marketing investment performance of their brands.
- I led a key strategic account that was a top 3 revenue driver for Ipsos MMA.
- My contributions were pivotal in clients renewing business with Ipsos MMA.
- I led a team of 20+ with skills across Analytics Consulting, Data & Statistical Modelling.
- Hired as the first Senior Management staff of the Analytics Consulting leadership in Bangalore with the aim to drive Analytics Consulting excellence out of India.
- Since then, the team expanded across multiple industry verticals.
- I also recruited some senior Analytics Consulting (Sr. Dir/VP) staff across other verticals to help grow the Bangalore Analytics Consulting practice.
- Contributed to thought leadership that shows up as one of the top links in Google Search when searching for Pharma Marketing Mix - https://mma.com/blog/marketing-mix-modeling-in-pharma-at-the-intersection-of-strategic-executable-insights/
Director, Analytics
Indegene
02.2020 - 11.2021
- Practice Lead for Patient Analytics, responsible for driving growth of this offering with existing and new clients.
- Responsible to drive D&A revenue, build capabilities and solutions at a top 5 pharma client.
- Key Account Lead of a 25–30 members team across Patient Analytics, Advanced Analytics & Digital Solutions across multiple therapy areas.
- Successfully launched a Managed Services model across 3 service lines.
- Team developed multiple self-service BI solutions, advanced analytics models for multiple stakeholders on Dataiku DSS platform.
- I was responsible to drive overall vendor ratings at the client through superior client delivery, strategy, and account servicing.
- I also presented at Quarterly Business Reviews with key client stakeholders (VP’s and Sr. Directors of Commercial Analytics & Business Services groups) on our overall performance, ratings, and key focus areas.
- Worked with leads across different business groups at the client in building and driving Indegene D&A propositions.
- D&A BU OKR (Objectives & Key Responsibilities) Champion responsible to drive setting of BU and individual (Directors & Above) fiscal and quarterly goals, quarterly reviews in our OKR system.
Associate Director
KPMG
04.2016 - 01.2020
- Led teams in developing innovative solutions – Resource Knowledge Graphs in Neo4j, Advanced Decision & Risk Analytics using Bayesian MCMC in Python & Flask.
- Collaborated with Head Data & Analytics for Internal Audit US, in leading Data & Analytics penetration in an emerging domain such as Internal Audit.
- Sales & Revenue generation responsibility in driving D&A adoption at India based clients.
- Led proposal pursuits in the following areas – Salesforce Intelligence application for a large electrical manufacturer and distributor, Analytics Solution Deployment in Life Insurance, Delinquency Prediction & Lead Generation for an NBFC, Predictive Analytics PoC for a Textile Company.
- Led Analytics Solution implementation proposal pursuit worth INR 14 crore for an Indian Life Insurance client.
- Collaborated with analytics product vendors such as SAS, IBM, Microsoft to take solutions to market.
Manager Analytics
Accenture
10.2010 - 03.2016
- Managed Data Science capability assessment around a next-gen CRM vision for the world’s largest beauty and cosmetics company.
- Conceptualized, sold and delivered pricing analytics worth ~ $ 1 M AUD at an Australian agro-chemical client with overall savings opportunity of $25 M.
- Conducted pocket margin analysis that identified margin leakage components at fiscal year and customer group levels.
- Tested multiple discretionary pricing hypotheses such as providing trade allowances and discounts on commodity products and low margin customers.
- Led customer segmentation and text mining work streams for a Canadian Utility Company.
- Developed customer segments and insights around segment demographics, gas consumption, credit history, payment behavior, call center interaction, website behavior and service work orders.
- Used text analytics on customer survey feedback to understand key satisfaction and dissatisfaction themes.
- Led Sales & Service analytics for one of the largest India based automotive company.
- Team developed and implemented predictive analytics to identify repeat commercial vehicle buyers’ month on month, identified key customer segments.
- Success led to scaling the solution to other geographies at the client.
- Designed high level business intelligence functional strategy for the ‘Analysis’ phase of Oracle ERP implementation for a Middle East luxury retailer.
- Gathered key business and operational metrics (KPIs) and reporting requirements across merchandise financial planning, pricing, purchasing, trade management, store operations, POS, wholesale, warehouse management, marketing and distribution and finance function.
Director
IRI USA
09.2008 - 03.2010
- Penetrated and re-built relationships with regional grocery retailer by providing critical insights around customer erosion thereby re-aligning retailer’s marketing efforts around categories and competitors and paved the way towards incremental revenue for IRI.
- Developed proposal, scope analysis plan and managed the development of a shopping trip segmentation strategy that enabled a dollar channel retailer to employ a shopping trip centric view in making marketing decisions around its food business strategy.
- Managed & delivered several analytics projects worth $5 M USD in the areas of pricing and promotion, assortment management and consumer & competitor insights across many US CPG retailers.
- Worked with retail clients on price setting strategy using consumer price sensitivity, competitive brand and retailer sensitivity, price gaps and price point thresholds.
- Designed pricing frameworks to assist clients in product price setting based on product’s price elasticity, price threshold and price gap analysis at client and competitors.
- Advised retailers in Health & Wellness strategy by identifying and profiling the important consumer segments driving Rx sales and the key attributes driving Rx sales.
- Collaborated across multiple teams such as client, IRI client service teams and Global Operating Center in Bangalore, India for managing and delivering multiple projects in a timely manner.
Manager
IRI USA
07.2007 - 08.2008
Consultant
Deloitte Consulting USA
03.2005 - 06.2007
- As part of Deloitte Consulting's Strategy & Operations team, I spent majority of my time in implementing healthcare electronic medical record systems at Kaiser Permanente.
- Certified in Epic Systems, built EMR systems and led implementation at Kaiser Permanente.
- Supply Chain orthopedic implants analysis at Condell Health Network.
Management Engineer
Ohio Health USA
01.2003 - 02.2005
- Employed lean, six sigma, queuing models and simulations in improving operations at Ohio Health system of hospitals.
Education
MS - Industrial Engineering
Ohio State University
12.2003
BE - Industrial Engineering
Nagpur University
08.1999
Skills
- Analytics Advisory to CxOs
- Pharma Strategic & Tactical Analytics
- Data Science
- Analytics Practice Development
- Analytics & Insights Thought Leadership
- Analytics Program Management
Certification
- Machine Learning
- Using Databases with Python
- Python Data Structures
- Python to Access Web Data
- Data Science in R
Timeline
VP Pharma Analytics & Consulting
Ipsos MMA
11.2021 - 08.2025
Director, Analytics
Indegene
02.2020 - 11.2021
Associate Director
KPMG
04.2016 - 01.2020
Manager Analytics
Accenture
10.2010 - 03.2016
Director
IRI USA
09.2008 - 03.2010
Manager
IRI USA
07.2007 - 08.2008
Consultant
Deloitte Consulting USA
03.2005 - 06.2007
Management Engineer
Ohio Health USA
01.2003 - 02.2005
BE - Industrial Engineering
Nagpur University
MS - Industrial Engineering
Ohio State University