C. VASUDEV RAJESH

Aspiring for senior level assignments in the domain of Strategic Planning and Business Development with a reputed organisation

An astute professional with more than 28 years of quality experience in the domain of Strategic Planning, Profit Centre Management, Business Development, Team Management, Training & Development and Client Servicing. My last assignment was with M/s. Zuari Cement Limited- a part of Heidelberg Cement Group - the 2nd largest Cement Group globally. Designated as Vice President (Marketing), initially worked as Communication Manager handling the verticals of Communication, Innovation, Technical Support, CRM & MIS based at HO, Bangalore from 2015-2016. Later was assigned the additional responsibility of Sales as RMO-Head for Karnataka & Goa States, based at Bangalore from 2016-2020 and from Jan 2021-May 2023,, based out of Kochi, Kerala as RMO-Head for Kerala State.

Performance-driven Vice President with 27 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

• Overseeing the entire gamut of tasks comprising Sales, Marketing, strategic planning, key account management, receivables management and network enrichment in Kerala.
• Developing market opportunities for all innovative products of the Company in all markets of operation.

• Strategic Planning & Communication
• Formulating Sales Strategy
• Territory Planning
• Cost / Expense Planning
• ATL / BTL Activities
• Revenue Maximisation
• Market Share Enhancement- Marketing / Business Development
• Market Segmentation
• Competitor Analysis
• Territory Expansion
• Product Promotion & Launches
• Market Visibility
• Brand Awareness
• Key Account Management
• Identifying Key Accounts
• Quality Service
• Relationship Building
• Customer Satisfaction
• Channel / Distribution Management
• Identifying Channel Partners
• Market Coverage
• Performance Evaluation
• Relationship Management
• Collection Monitoring
• Inventory Management
• Team Management
• Recruitment
• Mentoring
• Team Building
• Product Training
• Performance Monitoring
• Feedback & Career Planning

• M/s. Zuari Cement Limited, Bangalore, Karnataka, Vice President (Marketing) & Communication Manager, 02/2015 - 05/2023, - As the Regional Head for Karnataka & Goa, the Region that is the single largest contributor in terms of Sales & Revenue to the Company, to manage and drive a Team of 75 Direct and Indirect Employees to achieve the desired KRAs., - Overseeing the entire gamut of tasks comprising strategic planning, key account management, receivables management and network enrichment in Karnataka & Goa., - As the Communication Manager of the Company, the role is to oversee all internal and external communications for the company, ensuring its message is consistent and engaging. Also was responsible for verticals including Innovation, CRM, MIS & Technical support.
• M/s. Chettinad Cement Corporation Limited, Chennai, Tamil Nadu, Snr. General Manager (Marketing), 01/2010 - 01/2015, - Overseeing the entire gamut of tasks comprising strategic planning, key account management, receivables management and network enrichment in Maharashtra, Telangana, Andhra Pradesh & Goa (2014) and Kerala (2010-2013), - Managing the Sales promotional and brand building activities of the Company in all markets of operation (2012-2013)., - Came up with new initiatives in the field of brand building., - Distinguished for achieving the highest sales ever of 1.50 L MT achieved in Mar'12., - Successfully managed Major Cement Dealers in Kerala, - Steered efforts for enhancing the customer satisfaction level by introducing PJP for the team., - Actively involved in guiding over 500 Dealers., - Instrumental in monitoring 25 team members.
• M/s. Dalmia Cement (B) Limited, Dalmiapuram, Trichy, General Manager - Sales, 06/2001 - 12/2009, - Assessing the performance of over 500 Direct Dealers & Institutional Customers., - Monitoring the negotiation / finalisation of deals (techno-commercial) for smooth execution of sales & order processing in case of Institutional Parties., - Significantly contributed sales growth from 26K MT per month in 2001 to 100 K MT per month in 2007., - Steered efforts for stabilising the Tamil Nadu market at 175 K MT per month., - Holds the credit of achieving the highest sales ever in TN of 2.16 L MT in Jul'09., - Played a pivotal role in managing the channel including over 800 Dealers, - Dexterously mentored the team comprising 65 members.
• M/s. Larsen & Toubro Limited, Mumbai, Maharashtra, Cement Business Office (CBO) In-charge, 11/1997 - 06/2001
• M/s. Hill Country Holiday Resorts (I) Ltd., Chennai, Tamil Nadu, Assistant Manager - Sales Kerala, 12/1995 - 06/1997
• M/s. Hill Country Holiday Resorts (I) Ltd., Coimbatore, Tamil Nadu, Sales Executive, 05/1993 - 08/1994

• Pursuing Master of Business Administration (Marketing/Finance) from Bharathiar University.
• Diploma in Marketing Management (DMM) from Institute of Law & Management, Coimbatore in 1996.
• Post Graduate Diploma in Finance Management from Institute of Law & Management, Coimbatore in 1996.
• ICWA (Intermediate - Course Completed) from ICWAI, SRC, Chennai in 1995.
• BA, BL from Madras University in 1993.
• Higher Diploma in Information & Systems Management from Apple Industries Ltd., Coimbatore in 1989.

• Sr. Management Leadership Training at IIM - A.
• Business Development Training Program by Goldratt.
• Team Management and Time Management Training Programs.