Cynthia Chan

Collaborated with cross-functional teams to ensure successful product launches and marketing campaigns.

• Partnered with vendors to deliver acquisition and usage campaigns for commercial cardholders, boosting revenue and brand presence.
• Developed training programs and marketing materials for sales and customer service teams, enhancing product knowledge for cross-selling.
• Monitored product performance metrics, adjusting commercial strategies to align with market changes.
• Engaged with card schemes to gather market intelligence, recommending product improvements to ensure compliance and competitiveness.
• Commercialized commercial card products through customer stories, best practices, events, and social media promotions.

• Executed marketing campaigns to enhance credit card usage and spending.
• Developed attractive offers to encourage existing cardholders and attract new applicants.
• Monitored market trends and competitor loyalty programs for strategic positioning.
• Collaborated with stakeholders to support business development and stay informed on product updates.

Led sales and support teams to secure new business through integrated payment device solutions for offline and e-commerce customers.

• Assisted department head in developing and implementing new product strategies aligned with organizational goals.
• Managed communications with regulatory associations to ensure full compliance of payment products.
• Collaborated with internal marketing team on campaigns and merchant offers to drive revenue growth and promote Hang Seng Cash Dollar program.

• Company Overview: Global Liquidity & Cash Management
• Strengthen relationship between the Bank and the top-tier Global banking customers by providing proactive Payment and Cash Management account management services, formulating solutions to meet clients’ needs and providing professional advice to customer on the usage of payment & cash management products
• Grow business opportunities of existing customer base and improve the payment & cash management wallet share by cross-selling and implementing payment & cash management services
• Drive and coordinate Client Service activities across countries, with other areas and group offices; work with such parties to come up with solutions to meet clients’ needs
• Regional role to co-ordinate the Asia Pacific market team to deliver the professional advice and services to customer
• Global Liquidity & Cash Management