Cynthia WILLIAMS
Mumbai
Summary
• Strategic sales and marketing professional with 11 years of cross-cultural experience in Sales & Marketing and Business Development
• Proficient in identified new business avenues, market trend analysis, new product launch & promotion, skilled in developing & executing marketing initiatives activities for assigned brands including campaigns (print, web,social media & broadcast) .
• Expertise in augmenting business, penetrating new market segments for business excellence, new store development operations, retail sales & promotional plans, inventory/ stock management, thereby achieving sales targets & increasing sales volumes in line with company’s vision & mission in assigned region such as Pune, Amhedbad,Delhi.
• Knowledge of marketing, branding strategies, public relations / product (ATL & BTL) campaigns with focus on rapidly improving the profits & revenue generation for the organization & building an extensive client base
• Displayed skills in managing the overall store operations with key focus on profitability thereby generating ROI through services & products offering to the customers as per their preferences CORE COMPETENCIES
Overview
11
11
years of professional experience
Work History
Cluster Manager
Reliance Jewels
Mumbai
02.2023 - Current
- Managed budgets for the cluster, ensuring financial targets are achieved.
- Provided guidance and support to staff on operational procedures, policies and processes.
- Created and managed budgets for travel, training and teambuilding activities.
- Implemented strategies to improve productivity, efficiency and quality of service delivery in the cluster.
- Based on market potentiality plan expansion with help of NSO Team .
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Analyzed data regularly to evaluate trends or changes that could impact on service delivery or operations within the cluster.
- Uplift Gross Margin & track & deliver Diamond & Silver share .
- Ensured enrollment in GSS & Omni Adaption.
- Ensured compliance with all relevant legislation, regulations and guidelines relating to the cluster's operations.
Zonal Manager
Clinic Dermatech
Mumbai
11.2019 - 01.2023
- To pro-actively contribute to the formulation and direction of the retail strategy and implement projects and trials for the Area
- To support the management for customer service activities and staff competence so as to optimise and sustain sales performance and customer satisfaction.
- To manage payroll budgets in line with Area sales performance.
- To ensure that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures.
- To clearly and concisely communicate business and Area objectives to managers so that they remain well informed of business activity and of their required contribution to targets.
- To achieve stock control targets in line with company guidelines to prevent financial loss.
- To identify under performing stores and develop a business plan to address and manage issues effectively.
- To achieve successful Mystery Shop results through the development and training of managers.
- Managing all the Grievance raised by in house clients , managing reviews , working on all promotional offer & its execution .
Sales & Customer Service Manager
CARE24 HOME CARE INC
Mumbai
05.2016 - 06.2017
- Care24 is a Healthcare technology company committed to bringing world class quality healthcare wherever needed - At the hospital, At Home or At office Care24 is by default destination for Recovery Management, Rehabilitative, Supportive and Palliative Care, Post-Discharge Critical Care, Cancer Care, Neuro-Rehabilitation and Infant Care
- Revenue Generation: Extract and Develop a sales strategy to achieve organisational sales goals and revenue
- Upsell/Cross Sell complete end to end product range
- Design effective discount at first level for lead utilisation and customer acquisition
- Investigate lost sales and customer accounts
- Conduct market analysis and competition analysis
- Customer Service: Modulate customer experience
- Control leakage
- Drive first and second level retention
- Customer relation
- Timely enhance Customer communication
- Drive Care24 App push
- Drive FCR to customer queries and complains
Area Manager
Hijinny Jazz Up Salon & Spa
Pune
08.2015 - 03.2016
- Drive Upsell/ Cross Sell through operation partners
- Play a significant role in long-term planning, with the view to delivering operational excellence.
- Optimize Customer service standards with complete adherence to Standard Operating.
- Procedures, control drop outs & first level retention.
- Ensuring quality through periodic audits of our partners, reviewing customer ratings, adequate inventory, adequate manpower availability & liaising with external mystery audit agencies.
- Help the marketing team in local marketing plans to generate leads
- Implement effective succession planning, people management, Development, recruitment & retention strategies
- Full ownership of on-boarding & training of Beauty Professionals on Hijinny network as Partners
- Full ownership of managing the partners and achieving monthly sales targets in the given cluster.
Center Manager
Kaya Skin Clinic
Pune
03.2013 - 08.2015
- Upsell/Cross Sell/Repeat Buying, Clinic Hygiene, Competition benchmarking, Plan Store promotion
- Deliver and Maintain Desired Customer service with timely Training, Coaching, minimizing gaps, driving strong CS culture, defining SOP ‘s for excellent process flow to enhance the look, feel and Customer experience
- Provide inputs to respective Regional Ops Head on merchandise mix, assortment, adjacencies, promotions, display
- Ensure proper merchandise handling and mitigate shrink areas.
- Performance appraisal, Training.
- Review and drive people processes in the stores
- Lead and monitor the execution of Promotional activities as per the plan.
- Business Performance Analysis: Frequent and thorough analysis of sales and marketing data to identify sales trends, performance gaps, improvement areas, areas which need interventions and accordingly make strategy.
Education
Holy Cross English High School
Business Administration
Vidya Bharti College Of Science
Ness Wadia College , Pune University
Skills
- Holy Cross English High School (SSC)
- Amravati Vidya Bharti College Of Science Amravati, Maharashtra
- Business Administration Ness Wadia College , Pune University
Timeline
Cluster Manager
Reliance Jewels
02.2023 - Current
Zonal Manager
Clinic Dermatech
11.2019 - 01.2023
Sales & Customer Service Manager
CARE24 HOME CARE INC
05.2016 - 06.2017
Area Manager
Hijinny Jazz Up Salon & Spa
08.2015 - 03.2016
Center Manager
Kaya Skin Clinic
03.2013 - 08.2015
Holy Cross English High School
Business Administration
Vidya Bharti College Of Science
Ness Wadia College , Pune University
Similar Profiles
Anil KashidAnil Kashid
Quality Manager at Reliance JewelsQuality Manager at Reliance Jewels
Anjali PriyaAnjali Priya
Retail Sales Officer at Reliance JewelsRetail Sales Officer at Reliance Jewels
Vinay Singh GaurVinay Singh Gaur
Store Manager at Reliance JewelsStore Manager at Reliance Jewels
NAGA SIVA KUMAR LAKKIMSETTINAGA SIVA KUMAR LAKKIMSETTI
SIS STORE MANAGER at RELIANCE JEWELSSIS STORE MANAGER at RELIANCE JEWELS
Chris SaldanhaChris Saldanha
Senior Associate Delivery Manager at Sportz InteractiveSenior Associate Delivery Manager at Sportz Interactive