Cynthia Williams

1. Store Operation.

• Develop & implement efficient store operating procedures.
• Monitor Inventory levels to ensure optimal stock levels.
• Manpower Planning & Performance evaluation.

2. Business Planning

• Develop & revise business plans based on market Trends & performance.
• Set realistic & achievable targets for sales, profitability & customer satisfaction.
• Collaborate with cross-functional teams to align business goals.

3. Identifying Business Levers and Implementation

• Analyze key performance indicators (KPIs) to identify areas for improvement.
• Implement strategies to leverage strengths and mitigate weaknesses.

4. Monthly P&L Monitoring:

• Conduct detailed monthly reviews of profit and loss statements.

5. Customer Experience Improvement

• Gather customer feedback and conduct surveys.
• Implement improvements based on customer insights.
• Train staff to prioritize customer satisfaction.

6. Soft Skills Training

• Develop and implement a comprehensive soft skills training program.
• Focus on effective communication, active listening, and problem-solving skills.
• Tailor training to emphasize selling profitable categories.

7. Marketing Initiatives (ATL & BTL)

• Develop and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns.
• Utilize various channels, including digital, print, and events.

8. Norms and Merchandising Feedback

• Regularly review store layouts and visual merchandising.
• Gather feedback from customers and staff on merchandising.
• Adjust merchandising strategies based on feedback.

9. Store Expenditure Tracking

• Implement a robust expense tracking system.
• Regularly review and optimize operational expenses.
• Identify cost-saving opportunities without compromising quality.
• Discount Mapping & Tracking.

10. Evaluation of New Properties

• Conduct thorough market research for potential locations.
• Evaluate the demographics and competition in relevant catchment areas.
• Make data-driven decisions on property acquisitions.