CYRIAC T. KUNNUMPURAM
Bengaluru
Summary
Dynamic Social Media Manager with a proven track record at multiple sports organisations in the past 5 years, excelling in content creation and audience analysis. Expert in developing innovative strategies that significantly enhance customer engagement. Adept at video editing and fostering brand development, I thrive in collaborative environments to drive impactful social media campaigns.
Overview
8
8
years of professional experience
Work History
Video Editor
All India Football Federation
11.2024 - Current
- Churning out video content for the Indian National Football Team and various other domestic leagues in India
Social Media Manager
IIM Masters
10.2025 - 11.2025
- Created engaging content for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
- Managed daily postings and interactions across multiple social media channels.
- Analysed audience engagement metrics to refine content approach and strategy.
- Engaged with audience through live updates during matches and community events.
- Prepared monthly calendar to manage online content across multiple platforms.
Sub Group Head (Social Media), NBA
Essentially Sports
Bangalore
06.2025 - 11.2025
- Worked successfully with a diverse group of team members to accomplish goals and address issues related to the multiple NBA pages that the organisation was handling across different social media platforms.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Social Media Manager
FC Bengaluru United
Bengaluru
09.2023 - 04.2025
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Conducted research to determine current benchmark trends and audience preferences.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- FC Bengaluru United is a professional football club based in Bengaluru.
Sports Content Executive
VOGUME TECHNOLOGIES
Mumbai
03.2020 - 11.2021
- Transcode, Upload and Publish Live Sports content, highlights and other sports videos on the Hotstar CMS.
- Provided Content for Hotstar videos including IPL & Premier League highlights.
- Vogume Technologies specializes in providing sports content.
Social Media Executive (Intern)
SPORTZ INTERACTIVE
Mumbai
04.2019 - 05.2019
- Worked as Social media content manager for a number of clients such as Jamshedpur F.C., UEFA & Sony Network.
- Got to work on different events such as the FIFA Women's World Cup and the NBA 2019 Finals as part of the Sony Network team.
- Was nominated for Idea of the Month within the organization for a player signing video for Jamshedpur F.C.
- Live tweeted the first game of the NBA 2019 Finals for Sony Network's Twitter handle.
- Sports Interactive is a sports media company that provides digital content.
Sales (Intern)
Decathlon
12.2017 - 01.2018
- Collaborated with diverse coworkers to manage multiple NBA pages on different social media platforms.
- Organized and prioritized tasks to efficiently meet objectives.
- Worked with cross-functional teams to achieve project goals and deadlines.
- Engaged closely with team members to ensure timely completion of projects.
Asst. Video Producer
SPORSTKEEDA
Bangalore
01.2025 - 01.1970
- Started and managed 3 teams for Cricket, Football and Basketball to produce short video content for each sport across different platforms.
- Ideation, Scripting, Editing, and Production of short videos.
- Handled a newly created Tik Tok Channel for both Basketball and Football.
- Started Sportskeeda's WILDCARD Show which is a season-long FPL Show.
- Produced and edited video content for Sportskeeda's different Snapchat channels.
- SPORSTKEEDA is a digital sports media platform.
Education
MBA - Sports Management
Symbiosis School of Sports Science
04.2020
BA - Media Studies, Economics & Political Science
Christ University
Bengaluru04.2018
High School -
Loyola School
Thiruvananthapuram04.2015
Skills
- Video editing
- Social media strategy
- Content creation
- Audience analysis
- Brand development
- Customer engagement
- Content coordination
- Visual design
- Content strategy
- Photography and videography
- Social media management
Accomplishments
- Desi FPL Girl Co-Founder, Co-Founder of the Desi FPL Girl page on social media which gives tips to players who play the English Premier League's Fantasy Football game. A weekly show was created to help Fantasy Premier League players worldwide by offering suggestions and tips to improve their performance.
- Football Team Captain, Captain of the football team at school and college.
- Treasurer of LA Fest, Treasurer of LA Fest an inter-school cultural fest in Trivandrum with over 5000 students participating. The fest had a budget of 10 Lakhs which the students collected from different sponsors. The fest was entirely handled by the students, and attracted media attention.
- Promotional Video Creator, Created and shot the 'Trivandrum is Kidilam Happy' video as a promotion for LA Fest. The video received press coverage and was widely discussed in Trivandrum.
- Drama Director, Directed and staged a drama which was performed in front of 4,000 people during School Cultural Day. The drama was completely student-run.
- Sales (Intern), DECATHLON, 12/01/17, 01/01/18, Worked as a sales executive under the team sports department, including brands such as Kipsta, FLX & Artengo. Was successfully able to achieve both monthly targets along with the annual target for 2018 after falling short of the previous two month's targets.
Timeline
Social Media Manager
IIM Masters
10.2025 - 11.2025
Sub Group Head (Social Media), NBA
Essentially Sports
06.2025 - 11.2025
Asst. Video Producer
SPORSTKEEDA
01.2025 - 01.1970
Video Editor
All India Football Federation
11.2024 - Current
Social Media Manager
FC Bengaluru United
09.2023 - 04.2025
Sports Content Executive
VOGUME TECHNOLOGIES
03.2020 - 11.2021
Social Media Executive (Intern)
SPORTZ INTERACTIVE
04.2019 - 05.2019
Sales (Intern)
Decathlon
12.2017 - 01.2018
MBA - Sports Management
Symbiosis School of Sports Science
BA - Media Studies, Economics & Political Science
Christ University
High School -
Loyola School