CYRIL FERNANDES
Badlapur East
Summary
Dynamic Retail Store Manager with extensive experience at Landmark Group UAE, excelling in driving profitability and achieving top-line targets. Proficient in SAP and skilled in team development, I consistently optimize operations and enhance customer satisfaction, resulting in improved store performance and a motivated workforce.
Overview
21
21
years of professional experience
Work History
Retail Store Manager -Operations
Landmark Group UAE- “HomeBox”
Dubai
02.2023 - 01.2025
- Ensure to Achieve the top line Target set for the store with proper planning & execution to ensure the targets are met n store profitability
- Ensure SOP's set by the company are implemented n religiously followed
- Optimize floor space based on merchandise availability, n Planograms Implementation
- Forecasting the weekly and monthly KPI performance and to achieve healthy MTD/YTD/GOLY
- Catchment analysis to ensure Catchment to store and Mall to store Footfall inside the store
- Recruitment and Training of New Team members & Quarterly and Annual Performance reviews
- Understand and maintain a detailed knowledge of the product and department merchandise and coach and develop Sales Consultants
- Review and report n share regular feedback on the non-selling items, slow- and fast-moving lines, non-moving, damaged and ageing items
- Monitor and ensure adherence of customer service standards within the department, Provide customer satisfaction by delivering exceptional customer service
- To keep a track on all competitors' activities and suggest pro- active actions on all required areas
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store who deliver their Best
Studio Manager- Operations
Trend sutra client service pvt ltd– "PEPPERFRY"
Juhu/Chembur/Thane
09.2020 - 01.2023
- Ensure to Achieve the top line Target set for studio with proper planning & execution to ensure the targets are met n store profitability
- Ensure SOP's set by the company are implemented n religiously followed
- Optimize floor space based on merchandise availability, story lines and product sell-off
- Understand and maintain a detailed knowledge of the product and department merchandise and coach and develop Sales Consultants
- Review and report n share regular feedback on the non-selling items, slow- and fast-moving lines, non-moving, damaged and ageing items
- Monitor and ensure adherence of customer service standards within the department, provide customer satisfaction by delivering exceptional customer service
- To ensure effective implementation of all Marketing / Operational Strategies and Initiatives in the store for increasing the footfall
- To keep a track on all competitors' activities and suggest pro- active actions on all required areas
- Planning n Execution for the Outbound programs, like Builders, Architects, Interior Designers n Society Activation
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store
Concept Manager Operations
LIFESTYLE INTERNATIONAL -LANDMARK – "HOME CENTRE"
Kurla
07.2019 - 09.2020
- Achieve the top line ABP set for store with proper planning & execution to ensure the targets are met n store profitability
- Ensure SOP's set by the company are implemented n religiously followed
- Ensure and monitor all stock is displayed according to Visual Merchandising guidelines
- Optimize floor space based on merchandise availability, story lines and product sell-off
- Understand and maintain a detailed knowledge of the product and department merchandise and coach and develop sales associates
- Review and report non-selling items, slow and fast moving lines, non-moving, damaged and ageing items
- Monitor and ensure adherence of customer service standards within the department,Provide customer satisfaction by delivering exceptional customer service
- To ensure effective implementation of all Marketing / Operational Strategies and Initiatives in the store for increasing the footfall
- To monitor the entire store processes critically
- Arrange to take necessary corrective actions through the concerned supportive functions such as TL, VM, SCM, Service, Cashier etc
- To keep a track on all competitors' activities and suggest pro- active actions on all required areas
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store
Store Manager Operations
HSIL LIMITED –"EVOK"
Malad & Vadodara
06.2016 - 07.2019
- Achieve ABP set for store with proper planning & execution to ensure the targets are met n store profitability
- Ensure SOP's set by the company are implemented n regrioiusly followed
- Generate revenue thru BD team and establish good relation with architects, designers and builders
- Staff recruitment, Training and development for new joinees
- Responsible for acquiring new business through outreach n btl activities
- Shrinkage management, material movement tracking ,product assortment Controlling mark downs and delivering the budgeted margin
- Handling Multiple Stores Malad & Vadodara which r company stores, Sis n Franchise in Mumbai n Pune also handled in terms of operations
- To achieve the sales targets for the store by continuously motivating and encouraging the team
- To monitor the day-to-day sales for the store
- To closely monitor the Conversion ratio and average ticket size for the store and continuously improve on the same
- To ensure that customers receive satisfactory service before and after sales (delivery) and quality goods
- Happy calling To monitor and acknowledge in writing that the Service executive effectively handle all customer complaints at the store
- To monitor the entire store processes critically
- Arrange to take necessary corrective actions through the concerned supportive functions such as TL, VM, SCM, Service, Cashier etc
- Provide new ideas / innovative suggestions for store processes
- To ensure effective implementation of all Marketing / Operational Strategies and Initiatives in the store for increasing the footfall
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store
- To conduct regular sessions / briefing (on every Saturday) of CCA's on various aspects of selling / motivational and customer handling skills etc
- In a structured manner in coordination with .HR
- To bring cost consciousness in each store through regular monitoring of all operational cost areas
- To keep a track on all competitors' activities and suggest pro- active actions on all required areas
- To take up new assignment relating to new stores or activities as and when given by the Management
Store Manager – Operations
"HOME TOWN" -FUTURE GROUP
Tardeo/Thane
03.2014 - 05.2016
- Reporting to City Manager & Operations Team
- Having a team of Department Managers/Designers and 30 other staffs directly & indirectly reporting to me
- Achieving ABP set for store with proper planning & execution to ensure the targets are met n store profitability
- Ensure SOP's set by the company are implemented n regrioiusly followed
- Generate revenue thru BD team and establish good relation with architects, designers and builders
- Staff recruitment, Training and development for new joinees
- Promote DNB & Kitchen categories to generate sales n maximize the store profitability
- Responsible for acquiring New business through outreach n btl activities
- To ensure effective implementation of all Marketing / Operational Strategies and Initiatives in the store for increasing the footfall
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store
Assistant Store Manager – Operations
@HOME-NILKAMAL INDIA LTD.
Ghatkopar
02.2010 - 03.2014
- Reporting to Area Manager & Operations with the team of managers and 40 other staff indirect & direct reporting to me
- Achieve store budgeted targets & Maintaining store expenses Supervising day-to-day operations and file handling of the operations team
- Enhancement of process for the running operations in all the departments
- Training the staff at regular intervals
- Recruiting of new staff whenever needed
- Responsible for acquiring new business contracts from various business associates across & Corporate Houses
- Responsible for achieving profits and making monthly review reports
- Delivering customer delight to achieve top line growth
- To ensure effective implementation of all Marketing / Operational Strategies and Initiatives in the store for increasing the footfall
- To handle employee grievance and counsel them time to time and develop a highly motivated team in the store
Department Manager
"HOME BAZAAR"/"HOMETOWN COLLECTION"-FUTURE GROUP
Vashi
08.2005 - 01.2008
- Reporting to Store Manager
- To demonstrates energy,efficiency,urgency& concern for result and outcome
- To manage & arrange the store display as per layout & design
- To look after the administration work & get it done
- Training to all sales staff about the products, behaviour, and customer service
- Managing the launch of the new product
- Supervising day-to-day operations and file handling of the operations team
- Accounting and closing monthly reports with accounts
- To generate revenue thru sales team & make store profitable
Supervisor
LIFESTYLE INTERNATIONAL PVT. LTD. (LANDMARK GROUP)
Mumbai
08.2005 - 01.2008
- Reporting to Concept Manager
- Handling A team of 10 to 12 people under my supervision
- Regular updating and coordinating with the staff with sales figures and targets of the concept and accordingly motivating the team to aggressively achieve the set targets
- Planning of day-to-day floor operational activities related to Manpower, Stock availability, Logistics (Dispatches of customer delivery stocks), Customer issues & Daily sales target follow up
- Co-ordination with Warehouse regarding stocks, delivery, and other issues
- Co-ordination with customers for issues of complaints & service follow up
- Providing Training and Induction to the fresher or new joinee
- Regular updating and coordinating with the seniors with the floor activities and submitting reports and Feedback wherever necessary
Assistant Manager
Pinnacle Industries Ltd "Pinnacle Sapporiti"
Mumbai
07.2004 - 08.2005
- Handling Pinnacle outlets in Bombay in terms of sales and service
- Co-ordination with the dealers in terms of stocks & issues related to the products
- Co-ordination with the company regarding stocks, delivery, and other issues
- Co-ordination with customers for service follows up
- Follow up with the architects and interior designers
- Regular feedback & follow up with the architects & corporate buyers for bulk orders
Education
BACHELOR OF COMMERCE -
UNIVERSITY OF BOMBAY
01.2003
HIGHER SECONDARY CERTIFICATE EXAMINATIONS - COMMERCE
BHURANI COLLEGE OF COMMERCE & ARTS
MUMBAISENIOR SECONDARY EXAMINATION -
SACRED HEART HIGH SCHOOL
01.1998
Skills
- MS OFFICE
- SAP
- Orpos/Oracle/Dms
- Sales forecasting
- Customer service
- Employee training
- Inventory management
- Team building
- Market analysis
- Process optimization
- Retail analytics
- Staff management
- Retail operations
Hobbies and Interests
- Reading
- Travelling
- Music
Languages
- English
- Hindi
- Marathi
Personal Information
- Gender: Male
- Nationality: Indian
- Marital Status: Married
- Religion: Roman Catholic
Timeline
Retail Store Manager -Operations
Landmark Group UAE- “HomeBox”
02.2023 - 01.2025
Studio Manager- Operations
Trend sutra client service pvt ltd– "PEPPERFRY"
09.2020 - 01.2023
Concept Manager Operations
LIFESTYLE INTERNATIONAL -LANDMARK – "HOME CENTRE"
07.2019 - 09.2020
Store Manager Operations
HSIL LIMITED –"EVOK"
06.2016 - 07.2019
Store Manager – Operations
"HOME TOWN" -FUTURE GROUP
03.2014 - 05.2016
Assistant Store Manager – Operations
@HOME-NILKAMAL INDIA LTD.
02.2010 - 03.2014
Department Manager
"HOME BAZAAR"/"HOMETOWN COLLECTION"-FUTURE GROUP
08.2005 - 01.2008
Supervisor
LIFESTYLE INTERNATIONAL PVT. LTD. (LANDMARK GROUP)
08.2005 - 01.2008
Assistant Manager
Pinnacle Industries Ltd "Pinnacle Sapporiti"
07.2004 - 08.2005
BACHELOR OF COMMERCE -
UNIVERSITY OF BOMBAY
HIGHER SECONDARY CERTIFICATE EXAMINATIONS - COMMERCE
BHURANI COLLEGE OF COMMERCE & ARTS
SENIOR SECONDARY EXAMINATION -
SACRED HEART HIGH SCHOOL
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