Tamil
Siddharth Mantramurthy
Greater Noida,UP
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, GTM, driving growth and improving operations. Skilled in marketing, sales and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
Work History
Founder, Director
Bumpkin Media Media Pvt Ltd
2022.11 - Current
- Founded and grew a full-service marketing agency from the ground up, successfully managing over 45+ B2B, B2C, and D2C client projects across various industries.
- Led a multidisciplinary team of 15+ professionals, overseeing all aspects of business operations, including sales, marketing, website design and development, and content creation.
- Directed comprehensive digital marketing strategies, including SEO, performance marketing, email marketing, WhatsApp marketing, and social media management, driving measurable growth and ROI for clients.
- Spearheaded website design and development projects, delivering high-quality, user-centric websites that enhanced brand presence and customer engagement.
- Managed end-to-end branding initiatives, including design, labeling, and photography, ensuring consistent and compelling visual identity across all client touchpoints.
- Developed and executed tailored social media content calendars, boosting engagement and follower growth through strategic content planning and community management.
- Achieved significant client acquisition and retention through a proactive sales approach, securing long-term contracts and repeat business.
Fostered a collaborative work environment, mentoring and up-skilling team members to deliver exceptional service and drive agency growth.
Successfully launched and scaled marketing campaigns that resulted in increased brand visibility, lead generation, and revenue for clients.
Team Lead
SocialChaat
2021.06 - Current
- As department head, lead business development initiatives through all phases of the sales cycle, including relationship inception, negotiation, and closing
- Lead the sales department while overseeing additional tasks like monitoring the daily social media calendar, improving marketing initiatives, and formulating a strategy for current clients.
- Devised and implemented changes in client acquisition, CRM integration, after-sales strategies to focus on high-ticket sales funnel and ultimately increased the monthly revenue by 2X and average ticket size by 3X
- Worked with clients to understand and identify digital requirements, and provided end-to-end strategy solution and oversaw deployment of plans
- Trained, coached, and offered constructive feedback to new team members
- Tailored and executed client retention strategies to strengthen ties with current customers, and several referenced leads generated for closing.
- Received two salary promotions within an year for leading business growth.
Senior Business Developer
Extramarks Education
2021.01 - 2021.06
- Created and carried out sales pitches to contact prospective clients via outbound calls and set up online video conferences with decision makers to complete deal during call maintaining average of 2 closures per week.
- Focused on selling through consultative selling approach by gauging pain points areas for clients and offering products as remedy for those issues
- Prospected for new business opportunities via cold calling, using lead generation lists and networking
- Based on performance handpicked by management to assist colleagues in setting up client calls, and help achieve numbers through mock calls and script improvements
- Consistently exceeded and ranked amongst team's top contributors and assisted in achieving goals set forth for assigned territory.
Assistant Creative Manager
ART-E MEDIATECH PRIVATE LIMITED
2020.04 - 2020.06
- As Assistant creative manager worked directly with Creative director devising organic and paid campaigns for BharatPe, Environics and Flipkart Video OTT
- Devised several social media campaigns to help people understand consequences of using EMF based radiating devices and helped position all 3 offerings of Environics as remedy for those problems
- Devised creative social media calendars, including content and graphical representation of posts for BharatPe to increase adoption for multiple payment options available, plus loan options for merchants and highlighting other features while also increasing organic reach on Facebook and Instagram.
- Executed meme-marketing content calendar strategy for new shows starting on Flipkart OTT platforms.
Account executive
Iffort
2019.10 - 2020.02
- Handled accounts of 4 most important clients in portfolio including Borges India, Lonely Planet India, Eli Lilly India, Radisson Hotels and Astrazeneca on project basis
- Helped devise and execute different campaigns for brands across digital platforms including valentine campaigns for Borges promoting olive oil for parents, campaigns for Borges Apple cider vinegar and Walnut drink, Diwali campaigns for Lonely planet and project based campaigns focusing on spreading awareness around prostrate cancer for Astrazeneca.
- Other responsibilities included acting as POC for clients, handling reporting and maintaining relationships to upsell to clients.
Digital Marketing Specialist
Acwits Solution LLP
2019.06 - 2019.09
- Handled Singla's 8 restaurant chains through social media, influencer, SEO and other digital services. Doubled the overall social engagement rate and increased the footfall by running offer based campaigns in specific outlets.
- Responsibilities also included producing content, ideation and conceptualization of graphical content by heading graphic design team and SEO team
- Spearheaded full influencer marketing campaign and collaborated with 50 micro-macro level food bloggers/influencers spread across Delhi/NCR region, and helped getting traction for 8 outlets promoting special gift boxes and sweets for Rakhi celebrations.
- Also helped create several pitches for new client acquisitions for Acwits and executed content related marketing activities for several other clients.
Digital Marketing Executive
Sannam S4 Group
2018.02 - 2019.05
- Handled SannamS4's all digital clientele and helped make new pitches to further digital portfolio expansion
- Responsibilities included handling digital activities for Pittsburg state university, University of Canterbury, University of Leeds and Enterprise Ireland
- Helped execute several paid campaigns to increase footfall in exhibitions and fairs held across country and outside
- Built social presence for most clients through organic marketing activities and helped create several region based communities on online platforms to connect alumni and new students.
Support Officer
Sannam S4 Group
2017.06 - 2018.01
- Worked on more than 10 short term research projects assisting central education team to mine leads, streamline lead process and execute email marketing campaigns effectively
- Played role in marketing and sales team by calling new leads and filtering out potential ones for conversion and helping out marketing team to curate content for online platforms
- Trained on several tools including Salesforce, Hootsuite, Google ads and other email marketing tools
- Created, prepared and delivered reports to various departments.
Customer Service Specialist
Aon
2016.08 - 2017.01
- Handled some of AON's customer service division clientele including Dell, Davita, Delta, TWC by responding to customer queries via web-chat process
- Due to consistent performance in web-chat process with zero escalations and fulfillment within TAT, moved to elite members to directly report escalations by listening to audio recordings of clients and executive calls
Education
Bachelor of Commerce - BCom - Accounting and Business/Management
University of Madras
2012.01 - 2015.04
Skills
Strategic and key account management
Languages
English
Hindi
Certification
Digital communication and Media - University of Illinois
Software
Salesforce/ Teamwave
Basecamp/Trello/Clickup/Airtable
Meta business suite
Google workspace and ads
Hootsuite/Tweetdeck/Buffer
Timeline
Founder, Director
Bumpkin Media Media Pvt Ltd
2022.11 - Current
Sales foundation and closing strategies - LinkedIn
2021-07
Team Lead
SocialChaat
2021.06 - Current
Senior Business Developer
Extramarks Education
2021.01 - 2021.06
Assistant Creative Manager
ART-E MEDIATECH PRIVATE LIMITED
2020.04 - 2020.06
Post graduate certification in digital marketing and communication - MICA
2020-03
Account executive
Iffort
2019.10 - 2020.02
Digital Marketing Specialist
Acwits Solution LLP
2019.06 - 2019.09
Digital communication and Media - University of Illinois
2018-02
Digital Marketing Executive
Sannam S4 Group
2018.02 - 2019.05
Support Officer
Sannam S4 Group
2017.06 - 2018.01
Customer Service Specialist
Aon
2016.08 - 2017.01
Bachelor of Commerce - BCom - Accounting and Business/Management
University of Madras
2012.01 - 2015.04
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