B.Praveen Kumar

• Led a team of marketing executives and field staff to deliver BTL (Below-the-Line) promotions, outdoor campaigns, and event activations aligned with client goals.

• Designed and implemented process workflows to improve efficiency in campaign tracking, reporting, and coordination between creative, client servicing, and operations teams.

• Collaborated with cross-functional teams to translate client briefs into executable marketing strategies and measurable outcomes.

• Negotiated with media and printing vendors to optimize costs while ensuring quality and on-time delivery.

• Managed and monitored marketing budgets, vendor payments, and operational KPIs to maintain profitability and efficiency.

• Oversaw the deployment of outdoor advertising assets (hoardings, transit media, wall paintings, etc.) ensuring maximum reach and brand visibility.

• Conducted performance reviews and audits of campaigns to evaluate ROI and identify process improvements

• Built and maintained strong client relationships, acting as a strategic point of contact for campaign execution and operational planning.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Negotiated vendor contracts, securing favorable terms and cost savings for the company.

• Mentored junior team members, fostering professional development and enhancing overall team performance.

• Handled clients with appropriate manner,providing day to day consolidated report on time for the activities done Alligning Manpowers assigning them for various activity in respective location

• Handled Vendors for offsite printing,digital printing and merchandizing etc

• Our Clients, Swiggy,Blinkit ,Fave,Nobroker, and Godfrey

• Lead the team in entire Karnataka,Hyderabad,Chennai and Goa

• Managed Vendors in terms of Effective costing and top quality in execution

• Handled Store maintenance for Loreal Paris across KA & AP

• Co Ordinated with vendor for Road shows,RWA Activities & In Store Activities for Maruti,Samsung and Nestle

• Handled Vendors for Production,Fabrication and Execution

• Handled manpower team

• Organized EMCEEs and Manpower for various activities

• Managed Vendors in terms of Effective costing and top quality in execution

Roles & Responsibilities

Proactive follow up on client issues

· Call Co-ordination of the clients with internal team to complete the process

· Segregated & co-ordinate with the internal team along with client.

· Email co-ordination on all requests, like PO , PI, etc

· Support extended to Manager on any new assignment or projects

• Maintained clean, adequately stocked, and organized store by streamlining daily operations and introducing new procedures.
• Streamlined store operations by implementing efficient procedures and organizational systems.
• Coordinated promotional events to drive increased foot traffic and generate additional revenue opportunities.
• Cultivated strong vendor relationships to ensure timely delivery of products and support business objectives.