Prakhar Pandey

• P&L Ownership & Category Growth: Successfully managed a ₹60 lakh category, overseeing a portfolio of 314 wholesale and retail buyers with over 215 monthly transactions, driving sustained revenue growth and market share expansion.
• Profitability & Margin Optimization: Achieved a 10.87% gross margin and 5% EBITDA, among the highest in the industry, by implementing data-driven pricing strategies, supplier negotiations, and cost-efficient category management practices.
• Category Development & Buyer Management: Led the end-to-end category lifecycle, from buyer acquisition and onboarding to repeat transactions, ensuring seamless operations, high customer retention, and optimized product assortment.
• Market Expansion & Strategic Growth: Designed and executed cross-selling and up-selling initiatives, increasing Average Order Value (AOV) and driving order volume growth in key product segments and geographic markets.
• Data-Driven Decision Making & Category Performance: Utilized analytics to optimize buyer segmentation, identify high-value customers, enhance transaction profitability, and drive repeat purchases through strategic credit offerings and catalogue expansion.
• Supply Chain & Logistics Optimization: Managed first-mile and last-mile logistics, ensuring cost-effective sourcing, timely order fulfillment, and dispute resolution to enhance buyer satisfaction and trust.
• Tele-Sales & Sales Team Productivity: Led tele-sales and tele-support teams to drive field executive performance, improve category penetration, and streamline buyer interactions, resulting in higher conversion rates and revenue acceleration.
• Cross-Functional Collaboration & Execution: Worked closely with city launch teams, department heads, procurement, and field sales teams to execute strategic initiatives, implement industry benchmarks, and achieve category KPIs.
• Technology & Process Improvement: Identified and implemented tech-enabled solutions to enhance demand forecasting, improve team efficiency, and ensure predictability in category sales performance.

Business Growth:

• Expanded distribution channels strategically within designated operational area.
• Engaged and nurtured DSAs for optimal collaboration.
• Formulated suitable counter-strategies based on analysis of competitor data provided by TSMs.
• Conducted market visits to discover peak performance areas.
• Compare and benchmark performance metrics against territorial standards to adopt best practices.
• Designed strategic planning frameworks for effective coverage by TSMs, TLs, BDEs, and FLs.
• Streamlined messaging approaches to bridge gaps between expectations and outcomes.
• Conduct surveys and derive insights efficiently.

Stakeholder Management:

• Collaborated with internal stakeholders to ensure timely issue resolutions.
• Coordinated with Marketing, Sales Capability, and HR departments to optimize operational support for market requirements.
• Coordinated periodic review sessions involving diverse stakeholders.
• Coordinated timely disbursement of payouts while ensuring compliance with established deadlines.

People Management:

• Managed recruitment processes to ensure full team strength of TSMs, BDEs, and RTLs.
• Streamlined the initiation phase for newcomers by familiarizing them with PhonePe's procedures.
• Contributed to appraisal processes by assessing performance metrics and aligning outcomes with developmental goals.
• Facilitated skill development in TSMs to optimize oversight of BDE performance metrics.
• Examined elements causing employee attrition and initiated solutions to reduce turnover.
• Spearhead team-level recognition and engagement initiatives.

Quality Management:

• Monitored quality parameters to ensure compliance with KYC standards and proper PFB usage.
• Reviewed and assessed processes implemented during TSM-conducted audits.
• Ensured regulatory compliance by monitoring performance metrics.

• Expanded merchant network through strategic acquisition efforts.
• Maintain high standards in execution through regular audits.
• Facilitated discussions with merchants to showcase product value and address concerns.
• Tracked competitors' activities within designated region.
• Elevated effectiveness of client acquisition initiatives and retention programs to achieve desired ROI.
• Secured payout completion and NOC from BDEs and FLs/TLs for all financial transactions.
• Increased brand awareness within the assigned region using company materials.
• Engaged in execution of promotional events to enhance brand visibility.
• Coordinated trade exhibitions to foster customer interaction.
• People Management: Facilitate hiring of BDEs/ TLs to ensure 100% manning in their territories
• Trained front-line sales team to enhance efficiency.
• Coached team members to ensure performance improvement.
• Focused on retaining and engaging front-line sales team.
• Ensure rigorous execution through market presence and observation of BDEs/TLs.
• Motivate the team by regularly communicating about monthly schemes and incentives.

• Oversaw a portfolio of 20 UCD accounts.
• Enhanced conversion efficiency through the management of citywide appointment-to-inspection functions.
• Maximized growth by driving 45% of overall city GMV via B2B vertical.
• Consistently maintained I2P performance with over 112 car sales each month and achieved a profit margin averaging Rs 8200 per vehicle.
• Led group of 16 team members.

• Client Acquisition
• Maintaining client(dealer) heath chart from month to month
• Mentoring DRM for Pricing during auctions
• Taking care of PLL and business partner grievances in the city
• Providing refresher training for SOP's to entire retail including store managers
• Responsible for pricing for entire city
• Taking care of home inspection leads
• Highly active in expansion.

• Managing and coordinating between Retail and Sales for all communications, pricing and deal closures
• Accountable for getting the best pricing for every lead in the city
• Accountable for all deal closures of the retail centers
• Ensuring month on month growth of the retail centers allocated
• Won Best PAN India PD Award: December and March
• Closed over a 2500+ cars in the six month.

• Have sold over five hundred cars in six months
• Have handled a total dealer base of over fifty channel partners
• Key Account Management - Have managed key accounts of various brands such as Maruti, Hyundai and Tata etc
• Channel Partner On boarding
• Have won various awards such as: Best Dealer Experience - February - PAN India, Best Dealer NPS - February - PAN India, Best Calling Feedback - March - PAN India, Highest Overall Score - April - PAN India.

• Have opened and established three stores Baner, Kharadi and Swargate
• Have purchased around 100 cars ranging from scrap to luxury in one month
• Complete store management
• Taking care of overall customer experience.

• With more than 3 Lakh members, Desi Diaries is established as one of India's biggest community of photographers curating stunning photographs from daily walks of life
• Taking care of entire sales and marketing
• Designing of the website and pages
• Team building from scratch
• Branding
• Business development and plan
• Set the theme for the competition
• Looked for the collaboration with other brands
• Handled the Digital Marketing of the website.

• Analyzed the Market distribution
• Look for the new potential counters
• Deals with dealers and distributors
• Handled the issues of Retailers and Customers
• Branding and Promotions for the brand
• Did market research for Market share, Brand presence, Distribution weighted and counter share for the brand Achievement
• Got appreciation from higher level management.