Shashank Gupta
Group Head
New Delhi,DL
Summary
Experienced leader with strong background in managing diverse teams and driving organizational success. Proven ability to implement strategic initiatives, enhance productivity, and foster collaborative work environment. Adept at navigating changing needs and delivering impactful results through effective communication, problem-solving, and decision-making skills.
Overview
6
6
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Group Head
AdGlobal 360
01.2025 - Current
- Managed the entire client portfolio of Maruti Suzuki, KTM & Hyundai Hyperlocal program for the Punjab, J&K, and Leh region, boosting repeat business by 30%.
- Executed comprehensive seasonal campaigns, increasing brand visibility by 40% through strategic negotiation of prime-time advertising slots.
- Implemented SEO strategies, which enhanced website traffic by 35%.
- Managed a 1.5 Cr advertising budget across digital and traditional channels, allocating funds to maximise ROI.
- Spearheaded community engagement initiatives, enhancing company reputation locally.
- Develop and execute digital strategies that align with client goals.
- Delivered exceptional results through the development of high-performing team s focused on innovation and excellence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Marketing Manager
Pine Labs
06.2024 - 01.2025
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Championed customer relationship management and facilitated the onboarding of 100+ enterprise accounts,boosting annual revenue by $1M
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Designed and executed a new strategy for Microfinance & NBFC's, achieving a 20% reduction in operational costs and a 50% improvement in deployment speed
- Increased outside sales by 71% within 3 month, launched aggressive sales and marketing campaign throughout surrounding business community that raised awareness of company's catering options
- Handled the entire North & East region for the Corporate and Financial Institutions - Park+, Muthoot, Dehaat, PVR, Yum Foods, Sheelafoam,Mannapuram, Chicago Pizza, MCD, Noida Metro etc
- Refined and improved marketing initiatives, leading to a 20% increase in both online and offline visibility
- Coordinated with cross-functional teams to address key account issues, improving response time by 30%.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
Product Marketing Manager
Stockal
06.2022 - 05.2024
- Engage 450K+ global investing clients across B2C and 70 partners, including HDFC, Motilal Oswal, IIFL, MNCL, JM, and more
- Assisted with the prioritization of 20+ product enhancements and new product cataloging, improving usability and maximizing customer retention by 85%
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance by 55%.
- Analyzed customer behavior and data to identify trends and develop customer retention strategies.
Digital Marketing Strategist,
Wellowise
05.2019 - 06.2021
- Led customer segmentation efforts to trigger automated tagging and sending of emails based on user interactions with customer platforms
- Tracked email and social media campaigns, and determined opportunities to optimize in SEO, design, and content, resulting in an average of 7% more customers per month
- Executed paid social media campaigns across Facebook, Instagram, Twitter and Youtube, surpassing KPIs by 4%
- Partnered with clients to understand their product positioning to incorporate into ad copy, ensuring client satisfaction of no less than 94%
Education
MBA - Strategy & Marketing
Sydenham Institute Of Management Studies(SIMSREE)
BBA -
Birla Institute Of Technology
Mesra, RanchiSkills
Product Marketing
ATL/BTL
Salesforce
P&L Management
Strategic Partnerships
MS Excel/ Power BI/ Tableau
Client Servicing
Brand Strategy
Campaign Management
Customer retention
Digital Marketing
Certification
Product Management Certification Program, 2023, Nextleap
linkedin.com/in/shashank-gpt
Positions Of Responsibility
Core member of Placement Committee, BIT Mesra, 2016-2019
Timeline
Group Head
AdGlobal 360
01.2025 - Current
Marketing Manager
Pine Labs
06.2024 - 01.2025
Product Marketing Manager
Stockal
06.2022 - 05.2024
Digital Marketing Strategist,
Wellowise
05.2019 - 06.2021
MBA - Strategy & Marketing
Sydenham Institute Of Management Studies(SIMSREE)
BBA -
Birla Institute Of Technology