Ashwin Chepuru

Hybrid role between internal Ad operations and Developer teams, to plug the gap in skill set difference between the two teams & facilitate better communication by driving cross team collaboration. Major part of the role is critical incident recovery, salvage possible client churns, identify revenue optimization opportunities & strategize tech roadmap.

Ad Operations responsibilities:

• Final POC in the chain, for technical issues such as tech integration, revenue optimization, tech customization according to client needs, etc.
• Be part of kick off calls for understanding the client's tech/ad stack and analyze any foreseeable issues during implementation. Clarify any complicated questions/concerns from their AdOps or Dev teams.
• Main POC for any split test strategizing and taking ownership of the split test till completion.
• Drive adoption of new feature rollouts, by Ad operations and identify any bugs/unintended behavior of the tech.
• Keep Ad operations teams informed and updated on latest feature rollouts and current industry direction/changes.
• Take ownership to identify a resolution for any major P1 incidents & revenue drops that need to be resolved asap.
• Handle internal technical/AdOps consults from every team within the organization if assistance is requested.
• Proactively analyzing current ad stack of onboarded publishers & identify possible optimizations and new revenue opportunities.
• Understand needs of publishers/Ad operations teams & assess the feasibility & needs for building new features/tools.
• Analyze major incidents and share deep dive analysis of the root cause and build/revise SOPs/train concerned teams, to ensure there are checks in place for any possible similar situations in future.

Developer responsibilities:

• Prepare technical documents for dev teams on building new features or existing wrapper performance optimizations.
• QA delivered dev stories for any possible bugs & ensure the code is giving the expected end result.
• Identify client technical requirements and feature requests for feasibility and prioritize existing requests in the dev pipeline.
• Adding new header bidding adapters to the wrapper and liaising with bidders dev teams for proper tech integration within prebid.
• Drive weekly scrum calls to ensure the dev pipeline is efficiently planned out and is within the planned SLAs.
• QA each and every functionality/feature within custom prebid wrapper and identify possible optimizations.
• Ensure custom prebid wrapper is inline with the changes and is in compliance with changes in the Adops landscape.
• Breakdown and dig into competitors' wrapper and configurations when running a split test.
• Comb through diagnostic logs and identify any captured crit errors or exceptions & take ownership of resolving them.
• Run multivariate tests between rolled out versions with different configurations/demand stack, to document the best performing combinations of demand partners/bidders/prebid configuration/params/etc and share with Ad operations teams.
• Rollup all QA’d weekly code changes/additions and merge to the master version of prebid wrapper and take ownership of adoption of the same by Ad operations teams.
• Analyze any new/required changes on newer prebid releases and keep a custom prebid wrapper on the latest possible version.
• Work with internal data/ML teams to get actionable insights from custom analytics data and share suggestions, possible internal tests, configuration tweaks that will help ad operations teams to further optimize publishers revenue.

• A Technical Consultant handling high profile Tier 1 and 2 publishers (50M+ impressions per month) ad operation escalations relating to Forecasting, Creative trafficking, Troubleshoot Ad Serving and the Network management of various DFP networks.
• Specialized in DFP (Small Business and Premium) along with AdSense and AdX, integration with header/exchange bidding wrappers.
• Worked on Programmatic guaranteed ads and indepth working knowledge on Google's Programmatic offerings and optimization of bidding strategies.
• An advanced video SME- Trained on Advanced Video.
• Resolve complex technical concepts related to Ad serving, Tagging, Discrepancies/Reports, Rich
• Media, Video, Mobile ad serving, User login, Impressions/clicks tracking, Third-party/Custom tagging, UI related problems etc.
• Providing sample implementations to the clients for them to better understand the product and utilization purposes.
• Have complete knowledge on all aspects of DFP -Ad selection process, Server logic, designing custom creative template, Audience, Activity, Pass back. Also, have worked on Audience vendors such as BlueKai, Exelate.
• Working with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for publishers.
• Serve as point of contact for projects led by our escalation management team to improve
• Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements. Specialized in GPT and DFP Premium.
• Analysing GPT tags & page source using various tools and optimize the HTML code & JavaScript function calls.
• Troubleshoot and resolve complex DoubleClick for Publishers (DFP) issues for
• Revenue-generation for publishers, advertiser and agency clients.
• Experience of using various tools such as Charles, Google publisher tools, Debug console, Chrome Dev Tools, etc.
• Proficient knowledge on IAB standards.

• Set up, test, traffic, and optimize online ad campaigns – both video and display – working with advertisers, agencies and ad networks to receive all needed creative assets for campaign launches.
• Worked with advertisers, agencies and ad networks to ensure that all parties are tracking against trafficking timelines and creative delivery dates.
• Responsible for successful QA and testing of all 3rd party tags, and all advertiser-provided creative assets prior to launch.
• Monitor campaigns throughout lifecycle to ensure full delivery needs were met by campaign end dates, while also proactively communicating with client support and sales team identifying any issues with campaign delivery.
• Review performance results regularly and optimize campaigns, including suggestions for improved performance by creative or by ad-type
• Worked with clients and agencies to manage technical implementation of third party rich media creative.
• Collaborate with internal tech and product teams to ensure all current platform as well as feature enhancements meet monetization and ad-serving needs, across display and video assets.
• Communicating key insights from the performance of active campaigns to the relevant internal teams: client services, sales, and product.
• SPOC for campaign implementation, maintenance, and trouble-shooting
• Expert-level understanding of video ad management, ad-serving and ad trafficking in DFP and Freewheel
• Manage programmatic ad sales and employ best practices in monetizing ad revenue across partners/exchanges
• QA and monitoring third-party ad tags
• Lead projects across multiple stakeholders throughout the organization.
• Strong project management, organization and prioritization skills
• Experience with Data Management Platforms (DMPs), Supply Side Platforms (SSPs) and third-party ad technologies
• Strong technical, analytical and quantitative skills.
• Keep abreast about existing and emerging digital media and ad products