Daina De

• Created a detailed product roadmap, worked on brand positioning and launched the first ever organic artisanal ice-cream brand
• Worked with the team to ensure highest product quality at all times
• Ran through data driven market research to target correct B2B and wider B2C customers via digital marketing, SEO and other campaigns
• Negotiated and closed deals with B2B clients, managed operational budget and handed logistics

Test Lead for Salesforce Experience Cloud implementation. (June 2023 - March 2024)

• Test Lead for Salesforce Experience Cloud Implementation.
• Led a team of four, created a detailed test strategy, test plan, and conducted SIT, UAT, cross-browser, and multi-device testing.
• Established daily triage to discuss open tasks and roadblocks, tracked execution and defects, and communicated via daily status reports.

Test Lead for Cegid POS Implementation for a retail client. (Dec 2022 - June 2023)

• Helped a project go live in 6 months, with 0 defects, which had been stalled for over 1 year due to missing business processes and open defects.
• Led a rapid assessment with business and tech, identified requirements, and testing gaps to create a project roadmap and detailed requirements.
• Conducted post-production testing to help mitigate client queries related to software functionalities.
• Worked closely with business and tech to establish SOPs and communication processes for end-users.
• Served as a key liaison for C-suite leaders and built strategic client relationships to successfully expand services for two new client teams.

QA Lead for Salesforce NPSP implementation for a top revenue-generating client ($2M+). (June 2022 to December 2022)

• Refined QA, SIT, and UAT plans, including a detailed defect management process, and created status dashboards using visual KPIs for increased visibility around daily operations, which helped teams prioritize, fix, and execute, as well as helped clients make key decisions like go/no-go.

QA Lead for storefront software implementation at the USA's top telecom company. (Mar 2022 – June 2022)

• QA Lead for storefront software implementation at the USA's top telecom company.
• Learned and implemented accessibility testing using WCAG best practices, and participated in UI design sessions to ensure accurate design.
• Led the functional testing team and defined the test strategy and plan, including resource estimation, entry and exit criteria, and risks and dependencies.

QA Lead for Salesforce Sales/Marketing Cloud implementation at KPMG.( Mar 2021 – Feb 2022)

• I was a key contributor in PI Planning, Scrum Stand-Ups, Sprint Planning, test planning, and Sprint Retros around Salesforce testing.
• Managed 5 offshore and onshore resources, reviewed QA deliverables, and executed 300+ scripts. Identified and resolved over 700 defects on time.
• Facilitated UAT, sprint demos, and gathered client feedback, and QA’d updated functionalities once implemented on time.

Business Analyst for establishing Testing Center of Excellence for a utility company. (Oct 2020 - Mar 2021)

• Performed the BA role during a resource crunch, and worked closely with the C-Suite and internal leaders to establish a testing center of excellence by assessing the current state and establishing a future state for the test organization.
• Developed an org chart, identified requirement gaps, defined a test strategy, created a traceability matrix, maintained a RAID log, and established communication processes.
• Conducted market research for vendor selection and customization for an enterprise-level test management tool.

Test Manager for SaaS Implementation for KPMG Audit . (Oct 2019 - Oct 2020)

• Built a POC for the test management module in Azure DevOps, which led to client buy-in and improved the test management process.
• Single-handedly established and drove the Defect Management Process, and helped prioritize and mitigate over 100 bugs, meeting testing deadlines.
• Created automated interactive dashboards in Power BI using Alteryx ETL, covering various implementation statistics and KPIs for visibility.

Project Manager for Business Process Improvement for a top finance client. (Aug 2018 – Sep 2019)

• Project Manager for Business Process Improvement for a top finance client.
• Oversaw tax teams, allocated resources for tasks, and tracked progress on deliverables to a stand.
• Assessed the business process around tax calculation.
• And automated numerous repetitive manual efforts in Alteryx, which increased efficiency by 4x.

Test Specialist for Biz Travel Tool implementation for the biggest revenue generating client. (May 2016 – July 2018)

• Created 400+ test scripts, test scenarios, gathered test data, and performed ad-hoc, smoke, system, system integration, and regression testing, including backend validation for desktop and mobile, to ensure accurate tax allocation and payroll processing.
• Collaborated with clients across the US, the UK, and Singapore, and presented regular status updates using a PowerPoint presentation.