DAKSH VERMA
Senior Associate, Advertising Operations
New Delhi
Summary
Results-driven Campaign Manager with hands-on experience in managing end-to-end CTV advertising campaigns at Samsung’s Advertising Operations team. Skilled in campaign setup, trafficking, pacing, and performance optimization, with a deep understanding of key metrics and delivery KPIs. Adept at working cross-functionally with Client Solutions Managers, sales teams, and strategy leads to ensure seamless execution and client satisfaction. Possess foundational knowledge of programmatic advertising and private marketplace (PMP) deals, along with strong analytical abilities and a keen eye for detail. Thrive in fast-paced, deadline-driven environments while maintaining a proactive, solution-oriented mindset.
Overview
2
2
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Senior Associate
Samsung R & D Institute
01.2024 - Current
- Experience in CTV Ad Operations, ad trafficking, and campaign management.
- Managed end-to-end execution of CTV and digital advertising campaigns, ensuring timely launches and alignment with client KPIs across various demand platforms.
- Collaborated with Client Solutions Managers in cross-functional POD meetings to optimize campaign performance through data-driven insights and delivery analysis.
- Monitored daily pacing, delivery, and performance across multiple campaigns using internal dashboards and third-party tools, proactively troubleshooting issues to ensure smooth operations.
- Demonstrated adaptability by managing high volumes of campaigns simultaneously, balancing quality with speed in a dynamic ad tech environment.
Advertisement Operations Intern
Samsung Electronics
02.2023 - 12.2023
- Assisted in trafficking CTV campaigns, monitoring delivery and working on optimizations.
- Assisted in campaign setup by uploading creatives, tracking pixels, and ensuring compliance with technical specifications.
- Gained hands-on experience with ad tech platforms and tools used for campaign management, performance tracking, and optimization.
- Demonstrated a strong attention to detail and ownership of tasks in a fast-paced, deadline-driven environment.
Education
BBA -
Bharati Vidyapeeth Institute of Management And Research
New Delhi, India 05.2020 - 07.2023
Class 12th - Commerce with Maths
Manav Sthali School
Class 10 - undefined
Manav Sthali School
Skills
- Campaign Management
- CTV & Programmatic Advertising
- Excel (Pivot Tables, VLOOKUP, etc)
- Time Management & Multitasking
- Problem-Solving
- Adaptability in Fast-Paced Environments
Extra-Curricular Activities
Member of Entrepreneurship Development Society, BVIMR, Bharati Vidyapeeth Institute of Management and Research, New Delhi, Delhi, India
Personal Information
Date of Birth: 12/12/02
Certification
Google Data Analytics Professional Certification, Google
Timeline
Senior Associate
Samsung R & D Institute
01.2024 - Current
Programmatic Advertising, LinkedIn
03-2023
Advertisement Operations Intern
Samsung Electronics
02.2023 - 12.2023
Google Data Analytics Professional Certification, Google
01-2022
BBA -
Bharati Vidyapeeth Institute of Management And Research
05.2020 - 07.2023
Class 12th - Commerce with Maths
Manav Sthali School
Class 10 - undefined
Manav Sthali School
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