DAKSHIKA MAHESHWARI
Delhi
Summary
Marketing professional with 2+ years of experience in content marketing, brand management, social media management, paid advertising, client servicing, and market research. Adept at creating strategic campaigns, managing budgets, and enhancing brand visibility through innovative solutions.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Brand Manager
DECIBEL MEDIA HOUSE
04.2024 - 12.2024
- Spearheaded client relationships, ensuring strategic alignment and timely delivery of campaigns
- Designed and implemented data-driven social media strategies, increasing engagement by 30%
- Led the Oktoberfest campaign for The Beer Cafe, achieving a 15% rise in customer visits
- Coordinated with designers to refine branding, from visual identity to marketing materials
- Pioneered the use of data insights to tailor marketing strategies to consumer behaviors
- Directed photoshoots by conceptualizing mood boards and assisting photographers in execution
- Managed a portfolio of 8+ brands, including Tivoli, Deja Brew, Food Bus of India, Openhouse Cafe, Warehouse Cafe and The Beer Cafe
Social Media Manager
Underdoggs
08.2022 - 05.2023
- Developed content marketing plans and editorial calendars to increase customer retention
- Managed relationships with external agencies, ensuring on-time delivery of marketing materials
- Managed a monthly budget for Facebook and Instagram ads, achieving a 20% ROI
- Created engaging social media content, including video scripts for Instagram reels
- Conducted market research to guide marketing strategies and product development
Social Media Marketing Executive
Scoop Of Beauty
01.2022 - 06.2022
- Planned and executed strategic marketing campaigns, boosting online engagement by 25%
- Curated content calendars and wrote persuasive copy for social media and email campaigns
- Designed branding strategies to ensure consistent representation across platforms
- Addressed customer inquiries promptly, improving satisfaction scores
Education
Masters - English Literature
Symbiosis College of Arts and Commerce
Pune06.2022
Bachelors - Business Administration
Vivekananda Institute of Professional Studies
Delhi02.2020
Skills
- Brand Management
- Copywriting
- Business Development
- Canva
- Meta Suite
- Data Analysis
- Social Media Strategy and Management
- Cross-Functional Leadership
- Consumer Insights
- Market Research
- Microsoft Office Suite
Accomplishments
- Increased Customer Engagement by 30%:
- Successful Campaign Execution:
- Managed a Diverse Portfolio of Brands:
- Enhanced Brand Identity Through Creative Collaboration:
Designed and implemented targeted social media strategies that boosted audience engagement across platforms by 30% within six months.
Led the Oktoberfest campaign for The Beer Cafe, driving a 15% increase in footfall and enhancing brand visibility during the festive period.
Successfully handled marketing strategies and client relationships for 8+ brands, ensuring consistent growth and brand alignment.
Partnered with designers and creative teams to develop compelling branding materials, including logos, menus, and marketing collateral, resulting in a more cohesive and appealing brand image for multiple clients.
Certification
- Advanced Brand Strategy Certification by Coursera
- Digital Marketing by Internshala
- Google Ads by Udemy
- Content Marketing by Udemy
Timeline
Associate Brand Manager
DECIBEL MEDIA HOUSE
04.2024 - 12.2024
Social Media Manager
Underdoggs
08.2022 - 05.2023
Social Media Marketing Executive
Scoop Of Beauty
01.2022 - 06.2022
Masters - English Literature
Symbiosis College of Arts and Commerce
Bachelors - Business Administration
Vivekananda Institute of Professional Studies
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