Dakshita Sethi
Delhi,DL
Summary
Results-driven Marketing Management graduate from Centennial College with over four years of professional experience. Possessing meticulous attention to detail, I am dedicated to leveraging my expertise in paid media advertising, direct mail marketing, social media marketing, search engine optimization (SEO), and brand management to excel in a digital marketing capacity. Known for organizational prowess and dependability, I thrive in effectively managing multiple priorities while maintaining a positive attitude. Demonstrated flexibility and a proactive approach in taking on additional responsibilities to contribute to team success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
DIGITAL MEDIA SPECIALIST
Regal Security INC
04.2024 - 12.2024
- Creating and managing content for various social media platforms including X, Instagram, Facebook, and LinkedIn, leading to higher engagement rates and follower growth.
- Planning and executing advertising campaigns for various events such as job fairs and client open houses, successfully increasing event turnout and engagement.
- Developing and managing email marketing campaigns targeting current employees, improving internal communication and engagement.
- Handling the backend operations of the Shopify platform, ensuring smooth and efficient e-commerce processes.
- Assisting in the development and optimization of the company’s Squarespace website, improving user experience and site performance.
- Implementing tracking metrics and generating insightful monthly reports on campaign performance, providing actionable insights for continuous improvement.
DIGITAL DELIVERY COORDINATOR
WSI
06.2022 - 04.2024
- Managing and prioritizing multiple digital delivery projects to ensure on-time and high-quality delivery.
- Orchestrating Google and Facebook ad campaigns, handling end-to-end processes, including landing page creation, setup, tracking, and optimization, leading to a substantial increase in sales (up to 30%).
- Establishing monitoring metrics and accountability measures for both Google and Facebook Ads, ensuring sustained performance, and regularly generating insightful monthly reports and reporting dashboards.
- Crafting compelling ad copies, designing ad creatives, and seamlessly integrating them with Zapier for Facebook Ads, contributing to increased sales across multiple companies.
- Conducting comprehensive SEO analyses, recommending strategic changes to website architecture, content, and linking, and actively contributing to off-page optimization activities, resulting in businesses moving from rank 51+ to top 5.
- Developing content calendars and creating engaging social media content, strategically scheduling posts to maximize customer engagement, achieving a significant 5-20% improvement.
- Implementing monthly reporting and reporting dashboard setup across all roles, ensuring transparent and data-driven decision-making for ongoing performance evaluation.
DIGITAL MARKETING SPECIALIST
Awesome Physiotherapy of Richmond Hill
11.2020 - 05.2022
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks
- Conduct online marketing initiatives, such as paid Facebook ad placement, email promotions, or viral marketing campaigns on social media platforms
- Communicate and collaborate with merchants, webmasters, bloggers, or online editors to increase brand awareness and increase client base.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Marketing Manager
Champion Restro Private Limited
12.2018 - 12.2019
- Created company brand messaging, collateral materials, customer events, promotional strategies, and restaurant commercialization.
- Managed workflow between staff, planning, and creative material distribution.
- Executed search engine marketing, advertising and public relations campaigns to increase customer base.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed all communication for the food delivery partners of the company.
Education
Post graduate Certificate - Marketing Management
Centennial College of Applied Arts And Technology
Scarborough, ON04.2022
Post Graduate Diploma - Human Resource Management
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04.2021
Bachelor of Arts - English Literature
Kirorimal College
Delhi, India05.2019
High School Diploma -
Delhi Public School, Rohini
Delhi, India04.2016
Skills
- Microsoft Office
- Google Analytics
- Social Media Marketing (Instagram, Twitter, Facebook)
- Hubspot Web Development
- Paid Advertising (Facebook, Instagram, Google)
- Canva
- Search Engine Optimization Expertise (SEO)
- Email Marketing (Hubspot, MailChimp, Active Campaign, Vbout)
- Zapier
- WordPress (Divi, Elementor)
- Squarespace
- Shopify
Certification
- Google ads
- Google Analytics
Timeline
DIGITAL MEDIA SPECIALIST
Regal Security INC
04.2024 - 12.2024
DIGITAL DELIVERY COORDINATOR
WSI
06.2022 - 04.2024
DIGITAL MARKETING SPECIALIST
Awesome Physiotherapy of Richmond Hill
11.2020 - 05.2022
Marketing Manager
Champion Restro Private Limited
12.2018 - 12.2019
- Google ads
- Google Analytics
Post graduate Certificate - Marketing Management
Centennial College of Applied Arts And Technology
Post Graduate Diploma - Human Resource Management
Conestoga College Institute of Technology And Advanced Learning
Bachelor of Arts - English Literature
Kirorimal College
High School Diploma -
Delhi Public School, Rohini
Similar Profiles
KRUPAL MIYANIKRUPAL MIYANI
Security Supervisor at Regal Security IncSecurity Supervisor at Regal Security Inc
BALJIT SINGHBALJIT SINGH
Concierge Supervisor at REGAL SECURITY INCConcierge Supervisor at REGAL SECURITY INC
Aniket PunjAniket Punj
Concierge at Regal Security INCConcierge at Regal Security INC