Daliya Moolan
Summary
Highly accomplished professional with 14 years of diverse experience in marketing, customer relations, and administration. Proven track record of driving business growth and enhancing customer experiences. Seeking a challenging role to leverage my expertise and skills for continued success in a dynamic and thriving environment.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Head of Marketing
Story Sphere, Digital Marketing Agency
Bangalore, Karnataka
01.2023 - Current
- Spearhead marketing strategy development and execution to drive business growth
- Lead a team of marketing professionals and oversee campaigns across multiple channels
- Analyze data and metrics to optimize marketing efforts and enhance ROI
- Developed and executed comprehensive marketing strategies aligned with client objectives.
- Managed and optimized marketing campaigns across multiple channels, including search engines, social media, and email
- Cultivated strong client relationships, delivering regular updates, addressing concerns, and ensuring client satisfaction
- Conducted market research and competitor analysis to identify trends and opportunities for strategic positioning
- Utilized data and analytics to measure campaign effectiveness, derive actionable insights, and drive continuous improvement
- Oversaw brand management, ensuring consistent brand messaging and communication strategies
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives
- Stayed abreast of industry trends and emerging technologies to identify innovative marketing opportunities.
Marketing Manager
BMW & MINI EVM Autokraft
Kochi, Kerala
07.2018 - 01.2023
- Developed and executed comprehensive marketing strategies for BMW & MINI brands, driving brand awareness and customer engagement
- Managed and optimized marketing campaigns across multiple channels, including digital advertising, social media, and events
- Oversaw brand management, ensuring consistent brand messaging and positioning across all marketing communications
- Conducted market research and competitor analysis to identify market trends, consumer preferences, and opportunities for growth
- Successfully planned and executed dealership events, product launches, and promotional activities to enhance brand visibility
- Managed relationships with media outlets, influencers, and industry partners to maximize PR opportunities
- Collaborated with cross-functional teams, including sales, service, and finance, to align marketing efforts with dealership objectives
- Developed and managed marketing budgets, tracking expenses and providing regular budget reports
- Generated comprehensive reports on marketing performance, campaign effectiveness, and key metrics
- Received Best Marketing Innovations & Strategies awards from BMW India Excellence Award in 2019.
- Received the "Best Marketing Practice" award for corporate sales strategies from BMW India in 2022.
Manager Customer Relation -Sales & Service
Manikandan ISUZU Motors Pvt.Ltd
Kochi
06.2016 - 06.2018
- Handled customer concerns, resolved issues, and ensured high levels of satisfaction
- Achieved targets set for various parameters, resulting in improved customer experience and business growth
- Fostered coordination between the dealership and customers, driving strong relationships and brand loyalty
- Collected and analyzed customer feedback to identify improvement areas and enhance the customer experience
- Implemented standard operating procedures for streamlined service delivery and consistent experience
- Correlated internal customer feedback with satisfaction scores for measurement and improvement
- Coordinated vehicle delivery processes, ensuring efficient handover and customer satisfaction
- Managed the Lead Management System (LMS) to prioritize leads and maximize sales and service opportunities
- Conducted training sessions to enhance employee customer service skills and improve satisfaction
- Led monthly reviews, analyzed CRM MIS reports, and identified root causes for continuous improvement
- Oversaw marketing campaigns, identified growth areas, and implemented effective strategies
- Planned and executed customer satisfaction surveys aligned with aftermarket strategies
- Managed and updated customer data, adapting survey questions to changing needs and preferences
- Analyzed data to identify business opportunities and develop sales and service improvement strategies
- Controlled monthly stock of vehicles and accessories, ensuring accurate allocation to branch heads
- Conducted monthly branch visits, reviewing operations and identifying areas for improvement
- Participated in quarterly dealer evaluation meetings, providing performance updates and strategic insights
- Received Best process orientation award from ISUZU Motors India in 2017
Assistant Manager Customer Relations & Marketing
Desai Homes
Kochi
08.2012 - 06.2016
Customer Relationship Executive
Desai Homes
Kochi
12.2010 - 07.2012
- Supported the Chief Operating Officer with daily operational functions
- Handled resale, lease, and rental activities for commercial properties
- Prepared and sent dues statements to customers to collect payments based on the stage progress
- Coordinated and prepared statements for project loans
- Addressed technical issues and collaborated with civil and electrical teams to seek resolutions
- Responsible for the preparation and analysis of monthly and weekly sales reports
- Managed marketing activities and digital campaigns
- Analyzed work progress and prepared comprehensive reports
- Verified registration documents (Final sheet)
- Provided daily reports and feedback to the General Manager.
HR Assistant cum Personal Secretary
BCG Builders
Kochi
12.2009 - 12.2010
- Assisted in HR functions, including recruitment, onboarding, and documentation
- Managed executive calendars, travel arrangements, and correspondence
- Handled administrative tasks and supported day-to-day operations.
Education
Diploma - Aviation
AIMS Aviation
Skills
Customer Relationship Managementundefined
Timeline
Head of Marketing
Story Sphere, Digital Marketing Agency
01.2023 - Current
Marketing Manager
BMW & MINI EVM Autokraft
07.2018 - 01.2023
Manager Customer Relation -Sales & Service
Manikandan ISUZU Motors Pvt.Ltd
06.2016 - 06.2018
Assistant Manager Customer Relations & Marketing
Desai Homes
08.2012 - 06.2016
Customer Relationship Executive
Desai Homes
12.2010 - 07.2012
HR Assistant cum Personal Secretary
BCG Builders
12.2009 - 12.2010
Diploma - Aviation
AIMS Aviation
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