Daliya Moolan
Summary
Highly accomplished professional with 14 years of diverse experience in marketing, customer relations, and administration. Proven track record of driving business growth and enhancing customer experiences. Seeking a challenging role to leverage my expertise and skills for continued success in a dynamic and thriving environment.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Head of Marketing
Story Sphere, Digital Marketing Agency
Bangalore, Karnataka
01.2023 - Current
- Spearhead marketing strategy development and execution to drive business growth
- Lead a team of marketing professionals and oversee campaigns across multiple channels
- Analyze data and metrics to optimize marketing efforts and enhance ROI
- Developed and executed comprehensive marketing strategies aligned with client objectives.
- Managed and optimized marketing campaigns across multiple channels, including search engines, social media, and email
- Cultivated strong client relationships, delivering regular updates, addressing concerns, and ensuring client satisfaction
- Conducted market research and competitor analysis to identify trends and opportunities for strategic positioning
- Utilized data and analytics to measure campaign effectiveness, derive actionable insights, and drive continuous improvement
- Oversaw brand management, ensuring consistent brand messaging and communication strategies
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives
- Stayed abreast of industry trends and emerging technologies to identify innovative marketing opportunities.
Marketing Manager
BMW & MINI EVM Autokraft
Kochi, Kerala
07.2018 - 01.2023
- Developed and executed comprehensive marketing strategies for BMW & MINI brands, driving brand awareness and customer engagement
- Managed and optimized marketing campaigns across multiple channels, including digital advertising, social media, and events
- Oversaw brand management, ensuring consistent brand messaging and positioning across all marketing communications
- Conducted market research and competitor analysis to identify market trends, consumer preferences, and opportunities for growth
- Successfully planned and executed dealership events, product launches, and promotional activities to enhance brand visibility
- Managed relationships with media outlets, influencers, and industry partners to maximize PR opportunities
- Collaborated with cross-functional teams, including sales, service, and finance, to align marketing efforts with dealership objectives
- Developed and managed marketing budgets, tracking expenses and providing regular budget reports
- Generated comprehensive reports on marketing performance, campaign effectiveness, and key metrics
- Received Best Marketing Innovations & Strategies awards from BMW India Excellence Award in 2019.
- Received the "Best Marketing Practice" award for corporate sales strategies from BMW India in 2022.
Manager Customer Relation -Sales & Service
Manikandan ISUZU Motors Pvt.Ltd
Kochi
06.2016 - 06.2018
- Handled customer concerns, resolved issues, and ensured high levels of satisfaction
- Achieved targets set for various parameters, resulting in improved customer experience and business growth
- Fostered coordination between the dealership and customers, driving strong relationships and brand loyalty
- Collected and analyzed customer feedback to identify improvement areas and enhance the customer experience
- Implemented standard operating procedures for streamlined service delivery and consistent experience
- Correlated internal customer feedback with satisfaction scores for measurement and improvement
- Coordinated vehicle delivery processes, ensuring efficient handover and customer satisfaction
- Managed the Lead Management System (LMS) to prioritize leads and maximize sales and service opportunities
- Conducted training sessions to enhance employee customer service skills and improve satisfaction
- Led monthly reviews, analyzed CRM MIS reports, and identified root causes for continuous improvement
- Oversaw marketing campaigns, identified growth areas, and implemented effective strategies
- Planned and executed customer satisfaction surveys aligned with aftermarket strategies
- Managed and updated customer data, adapting survey questions to changing needs and preferences
- Analyzed data to identify business opportunities and develop sales and service improvement strategies
- Controlled monthly stock of vehicles and accessories, ensuring accurate allocation to branch heads
- Conducted monthly branch visits, reviewing operations and identifying areas for improvement
- Participated in quarterly dealer evaluation meetings, providing performance updates and strategic insights
- Received Best process orientation award from ISUZU Motors India in 2017
Assistant Manager Customer Relations & Marketing
Desai Homes
Kochi
08.2012 - 06.2016
Customer Relationship Executive
Desai Homes
Kochi
12.2010 - 07.2012
- Supported the Chief Operating Officer with daily operational functions
- Handled resale, lease, and rental activities for commercial properties
- Prepared and sent dues statements to customers to collect payments based on the stage progress
- Coordinated and prepared statements for project loans
- Addressed technical issues and collaborated with civil and electrical teams to seek resolutions
- Responsible for the preparation and analysis of monthly and weekly sales reports
- Managed marketing activities and digital campaigns
- Analyzed work progress and prepared comprehensive reports
- Verified registration documents (Final sheet)
- Provided daily reports and feedback to the General Manager.
HR Assistant cum Personal Secretary
BCG Builders
Kochi
12.2009 - 12.2010
- Assisted in HR functions, including recruitment, onboarding, and documentation
- Managed executive calendars, travel arrangements, and correspondence
- Handled administrative tasks and supported day-to-day operations.
Education
Diploma - Aviation
AIMS Aviation
Skills
Customer Relationship ManagementMarket Research and AnalysisCampaign ManagementTeam Leadership and ManagementData Analytics and InsightsExcellent Communication and Interpersonal Skills
Timeline
Head of Marketing
Story Sphere, Digital Marketing Agency
01.2023 - Current
Marketing Manager
BMW & MINI EVM Autokraft
07.2018 - 01.2023
Manager Customer Relation -Sales & Service
Manikandan ISUZU Motors Pvt.Ltd
06.2016 - 06.2018
Assistant Manager Customer Relations & Marketing
Desai Homes
08.2012 - 06.2016
Customer Relationship Executive
Desai Homes
12.2010 - 07.2012
HR Assistant cum Personal Secretary
BCG Builders
12.2009 - 12.2010
Diploma - Aviation
AIMS Aviation