Dameeni Sahu
Mumbai
Summary
Experienced fashion merchandiser skilled in category management & e-commerce. Proven sales driver, adept at market analysis & digital strategies. Eager to elevate your brand!
Overview
1
1
years of professional experience
Work History
Merchandising
Unidesign Jewellery Pvt. Ltd.
Mumbai
06.2023 - Current
- Spearhead trend analysis and concept creation as a merchandiser
- Generate fresh ideas monthly for sample lines and client pitches
- Utilize data-driven insights to analyze previous bestsellers and craft strategic merchandising plans
- Conceptualize designs showcased at prestigious events like IIJS shows
- Excel at crafting compelling concepts that resonate with target audiences and drive sales
- Translate creative visions into tangible products, ensuring alignment with brand objectives and market demands
- Deliver innovative solutions that captivate clients and propel business growth through a proactive approach and attention to detail
- Monitored merchandising standards and execution.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
Category Management
Tenovia Solutions pvt. ltd.
Bengaluru
01.2023 - 04.2023
- Lead optimization of e-commerce site as category manager
- Strategically list products and create compelling A+ pages
- Conduct rigorous data analysis to identify trends and insights
- Formulate effective solutions tailored to clients' needs
- Focus on enhancing online shopping experience
- Leverage expertise to maximize product visibility
- Drive conversion rates through strategic actions
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to learn quickly and adapt to new situations.
New Product Development
Nykaa Fashions Pvt. Ltd.
Mumbai
06.2022 - 08.2022
- Served as a New Product Development Intern at Nykaa Fashions
- Focused on Likhaa and Gajra Gang homegrown brands
- Managed product catalog and ensured accuracy across website pages
- Meticulously verified listing details and product descriptions
- Coordinated and facilitated product photoshoots
- Ensured visual assets aligned with brand aesthetics
- Demonstrated keen understanding of market trends and consumer preferences
- Oversaw divisional marketing, advertising and new product development.
- Supported new product development teams, bid responses and subcontracting opportunities.
Education
Masters in Fashion Management - Fashion Management
National Institute of Fashion Technology
05-2023
BBA - Business Administration And Management
Ravenshaw University
08-2021
Skills
- Microsoft Excel
- Content Development
- Presentation Design
- Layout Design
- Digital Marketing
- Data Analysis
- E-commerce and marketing
- eCommerce
- Merchandising skills
- Product Management
- Performance Optimization
Projects
In my project at Ancience, I took on the role of product development
- Led the design of captivating packaging
- Ensured packaging showcased product quality
- Gained valuable insights into consumer preferences and market trends
- Refined product offerings and positioning
- Assisted with product listings on Amazon
- Ensured optimal visibility and representation
- Drove sales and enhanced brand recognition
Timeline
Merchandising
Unidesign Jewellery Pvt. Ltd.
06.2023 - Current
Category Management
Tenovia Solutions pvt. ltd.
01.2023 - 04.2023
New Product Development
Nykaa Fashions Pvt. Ltd.
06.2022 - 08.2022
Masters in Fashion Management - Fashion Management
National Institute of Fashion Technology
BBA - Business Administration And Management
Ravenshaw University
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