Damini Tyagi
New Delhi
Summary
Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.
Overview
6
6
years of professional experience
Work History
Sales Officer
Hershey's India Pvt Ltd
New Delhi
09.2024 - Current
- Developed strategies to increase sales and market share.
- Implemented promotional campaigns to boost sales volume.
- Built relationships with key clients through regular contact.
- Maintained accurate records of all sales activities and results.
- Developed pricing models that maximized profits while meeting customer needs.
- Prepared weekly reports summarizing current sales performance metrics.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Trained and mentored junior sales representatives and team members.
- Enhanced product knowledge through continuous learning and professional development activities.
- Ensured compliance with sales policies, practices, and legal requirements.
- Reviewed and analyzed sales performance against plans to determine effectiveness.
- Set and monitored sales targets for individual team members and the team as a whole.
- Built and maintained strong, long-lasting customer relationships to ensure high levels of customer satisfaction.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
Customer Executive
PepsiCo India Holdings Pvt Ltd
Phagwara
10.2023 - 09.2024
- Delivering Secondary monthly targets and Gross Revenue growth
- Planning routes efficiently to increase productivity
- Increase net distribution by increasing the number of outlets served.
- Increases Weighted Distribution by increasing SKU count in existing outlets
- Ensuring stock availability and Rack Execution (foods) as per planogram.
- Relationship building in the market to maximize customer satisfaction
- One-on-One training of PSRS to develop business understanding and sales capability.
- Monthly target setting for each salesman.
- Works with salesmen in market to coach him/her on market execution
- Monitors salesmen performance using regular sales reports
- Communicates incentives and motivates salesmen to achieve targets
- Distributor appointment and retirement for territories
- Managing Distributor health (ROI) by ensuring adherence to Joint Business plan
- Jointly responsible for recruitment and retention of sales representatives
- Minimizing expiry/stales by ensuring FIFO and stacking/storage norms of products
- Tracking correct and timely delivery of orders in the market
- Ensuring food compliance of every distributor
- Facilitating development of distributor on PepsiCo sales competencies
High End Specialist
Anheuser-Busch In Bev India Pvt Ltd
05.2022 - 09.2023
- Handling private / corporation network based at Delhi, delivering sales target for all products'
- Handling Major Trade Partner with retails
- Implementation of Marketing and Sales Strategies
- Understanding Channel needs & ensure relationship building with the channel partners
- Ensure availability of stock at retail while adhering to the norms
- Keep motivation levels high through regular meetings with the retailers
- Determined towards identifying the opportunity and grabbingit, so as to deliver increased numbers in terms of sales
- Consistently handled successful negotiations with Distributor Groups
- Over the years, handled 85% retail area in Delhi Market (North Delhi, West Delhi &South Delhi
- Reviews and Manages the distributor's inventory levels to maintain distribution
- Work closely with Marketing team in developing and executing campaigns (marketing collaterals, advertising, corporate communication, trade shows/ association, product/service promotions
- Support the development and execution of in-store visibility, product placement, pricing, range and promotional activit
- As needed cooperates with cross functional teams - Marketing, Finance, Import, Logistics and other relevant functions
Sales Executive
Bisleri International Pvt. Ltd
03.2021 - 05.2022
- Developing a Comprehensive DATA BASE of current and prospective HORECA Customers
- Developing a system of contacting Prospects and Tracking the same
- New account acquisition & development
- Developing Area Coverage Plan
- Planning & Deployment of Team
Sales Trainee
MTR Foods Pvt. Ltd
New Delhi
04.2019 - 12.2020
- Grew revenue through customer education of business solutions and product offerings
- Motivated team members to meet and exceed sales targets
- Expanded sales by facilitating client satisfaction and renewing customer relations
- Identified and analyzed key competitors and related products
- Spearheaded market research to identify branding opportunities, and sustain loyal customer base
- Maintained account information accuracy by communicating frequently with salesmen and account executives
- Organized company files and creating support system to decrease workload and increase productivity of account managers
Education
PGDM - Finance & Marketing
Asia-Pacific Institute of Management
New Delhi, Delhi01.2019
B.Com -
School of Open Learning Delhi University
New Delhi, Delhi01.2017
Skills
- Promotional sales events
- Brand building
- Sales Reporting
- Territory Management
- Performance Tracking
- Stakeholder Management
- Sales Training
- Sales Presentations
- Sales Planning
- Competitor Analysis
- Sales process engineering
- Revenue-generating strategies
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Sales Officer
Hershey's India Pvt Ltd
09.2024 - Current
Customer Executive
PepsiCo India Holdings Pvt Ltd
10.2023 - 09.2024
High End Specialist
Anheuser-Busch In Bev India Pvt Ltd
05.2022 - 09.2023
Sales Executive
Bisleri International Pvt. Ltd
03.2021 - 05.2022
Sales Trainee
MTR Foods Pvt. Ltd
04.2019 - 12.2020
PGDM - Finance & Marketing
Asia-Pacific Institute of Management
B.Com -
School of Open Learning Delhi University
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